📞 Want to start tinkering with A.I. at your golf club?
Call +1 (866) 838-8581 to claim your FREE copy of The Golf Club A.I. Amplifier™—a short, high-value guide designed to help you maximize your productivity with ChatGPT, whether you’re brand new to it or already using AI.
Just let our AI Receptionist know that’s what you’re calling for and we’ll send it right over.

And while you're at it, test our “AceCall Golf Club” Receptionist—ask it anything a caller might ask a semi-private, year-round golf club. You’ll be amazed at what Voice AI can do for your operation.

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In this episode of The AceCall.ai Podcast, we sit down with Murray McCourt, General Manager and Executive Professional at The Ranch Golf & Country Club in Edmonton, Alberta—one of the most in-demand public courses in Canada.

Murray is a rare blend of operator, owner, and leader. Under his guidance, The Ranch has become a case study in what’s possible when legendary culture, strategic differentiation, and long-term thinking collide.

We dive deep into how Murray and his team have:

✅ Built a combined 94 years of staff loyalty—with 10-year contracts across key roles
✅ Hosted over 190 tournaments per year while maintaining pace, quality, and culture
✅ Turned a $0 loyalty program into a $16M+ revenue engine with 12,500 app users
✅ Used COVID as a turning point to eliminate no-shows and shorten round times
✅ Created a guest experience so strong, golfers consider it a win just to get a tee time

We also explore Murray’s business mindset, his origin story from junior hockey GM to golf course owner, and how he’s thinking about AI tools that reduce busywork and let staff focus more on hospitality and service.

Whether you manage a public, semi-private, or private club, Murray’s clarity, commitment, and culture-first leadership model is a powerful template for long-term success.

🎧 Listen now to hear how one Alberta golf course rose to the top—and what you can learn from the man who helped it get there.

👉 Don’t forget to subscribe to The AceCall.ai Podcast wherever you listen to audios for more expert interviews and insights at the intersection of hospitality, leadership, and AI in golf and other private club operations.

🔗 Available on Apple, Spotify, and all major podcast platforms

#GolfClubLeadership #GolfManagement #PublicGolf #GolfBusiness #StaffRetention #CustomerLoyalty #ClubCulture #MurrayMcCourt #TheRanchGolf #AIForGolf #VoiceAI #TheAceCallPodcast #GolfInnovation #TeeSheetOptimization #GolfOperations

📞 Want to start tinkering with A.I. at your golf club?
Call +1 (866) 838-8581 to claim your FREE copy of The Golf Club A.I. Amplifier™—a short, high-value guide designed to help you maximize your productivity with ChatGPT, whether you’re brand new to it or already using AI.
Just let our AI Receptionist know that’s what you’re calling for and we’ll send it right over.

And while you're at it, test our “AceCall Golf Club” Receptionist—ask it anything a caller might ask a semi-private, year-round golf club. You’ll be amazed at what Voice AI can do for your operation.

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In this episode of The AceCall.ai Podcast, we sit down with Barry Forth, Owner and General Manager of Copetown Woods Golf Club—a one-of-a-kind public course built on his family’s former broccoli farm just outside Hamilton, Ontario.

Barry’s story is legendary. From helping his dad open the course in 2003, to leaving for seven years to run RBC’s global golf portfolio, and then returning to reimagine Copetown Woods with a fearless mix of creativity, humor, and business savvy—he’s redefined what a public golf course can be.

We dive into Barry’s unfiltered take on:

✅ Turning long weekends into sold-out brand events with limited-edition merch
✅ Ditching bunkers rakes and old rules in favor of speed, fun, and freedom
✅ Launching the Public Player Society loyalty model—Copetown’s answer to memberships
✅ Building a service culture that keeps staff and golfers coming back
✅ Growing a strong and highly engaged social media and Instagram following with playful, self-deprecating content
✅ Leveraging data and partnerships (like with TaylorMade and Levelwear) to drive revenue
✅ And how AI fits into the future of club operations—from staffing to scheduling to marketing

This episode is a must-listen for any golf operator who’s tired of hearing “that’s just the way we’ve always done it.”

🎧 Listen now to hear how Barry is flipping the script on public golf—with guts, grit, and an occasional clown costume.

👉 Don’t forget to subscribe to The AceCall.ai Podcast for more expert interviews and insights at the intersection of hospitality, leadership, and A.I. in golf.

🔗 Available on Apple, Spotify, and all major podcast platforms

#PublicGolf #GolfInnovation #BarryForth #CopetownWoods #GolfMarketing #GolfClubLeadership #GolfCourseManagement #VoiceAI #AIForGolf #TheAceCallAIPodcast #CanadianGolf

📞 Want to start tinkering with A.I. at your golf club?
Call +1 (866) 838-8581 to claim your FREE copy of The Golf Club A.I. Amplifier™—a short, high-value guide designed to help you maximize your productivity with ChatGPT, whether you’re brand new to it or already using AI.

Just let our AI Receptionist know that’s what you’re calling for and we’ll send it right over.

And while you're at it, test our “AceCall Golf Club” Receptionist—ask it anything a caller might ask a semi-private, year-round golf club. You’ll be amazed at what Voice AI can do for your operation.

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In this episode of The AceCall.ai Podcast, we sit down with David Main, the General Manager and COO of Lambton Golf and Country Club, one of Canada’s most historic and respected private clubs.

With over two decades of executive leadership across top-tier clubs—including Brampton, Beacon Hall, Beech Grove, Toronto Lawn, and now Lambton—David brings a wealth of insight into what modern leadership in golf club management truly requires.

We explore the new rules of leading golf clubs—where empathy, culture, and emotional intelligence are just as critical as operations and finance.

David shares how he and his team are:

✅ Building a culture of belonging—for both members and staff
✅ Bringing succession planning and staff growth into the light
✅ Responding to inappropriate member behaviour with empathy and firm values
✅ Creating space for personal wellness and calm under pressure
✅ Starting to integrate AI to elevate communications, reduce admin, and improve the member experience

He also dives into how Lambton is experimenting with AI tools to simplify board presentations, improve communication touchpoints, and even explore a custom-built AI assistant named after their legendary founder, George S. Lyon.

Whether you’re a GM, department head, or aspiring club leader, this episode is packed with hard-earned wisdom, actionable advice, and a refreshing take on where the private club industry is headed.

🎧 Listen now to learn how you can lead your club with more clarity, care, and creativity—and how AI is quietly becoming one of the most powerful tools in a GM’s toolkit.

👉 Don’t forget to subscribe to The AceCall.ai Podcast for more expert interviews and insights at the intersection of hospitality, leadership, and A.I. in golf.

🔗 Available on Apple, Spotify, and all major podcast platforms

#GolfClubLeadership #GolfManagement #PrivateClubCulture #ClubGM #VoiceAI #AIForGolf #ClubInnovation #GolfBusiness #CanadianGolf #LambtonGolfClub #DavidMain #SuccessionPlanning #EmotionalIntelligence #TheAceCallPodcast