In this episode of the 60 Minute CFO podcast, Tracy explores the primary reason behind the failure of small businesses: cash flow and financial management issues. Despite common misconceptions, it's not bad ideas or a lack of customers that lead to closures, but rather poor financial practices, with 82% of business failures attributed to cash flow problems. Tracy emphasizes the importance of financial fluency, likening it to driving a car where understanding the basics is crucial for making informed decisions.
Dec 10 20249 mins