Hello world! Meet Angelia McFarland and Gina Rosenthal - the Tech Aunties. In our first episode we introduce ourselves, why we decided to start a podcast, and what we'll discuss in Season 1.

Who's ready to have tea with the Aunties?

Don't forget to check out https://techaunties.com and follow us on Instagram too! Have an idea for a show? Email us at hello@techaunties.com.

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Marketing is a critical discipline to the success of any company but so much of our responsibility has been diffused across modern corporations it is almost impossible to deliver the value we know we bring. How did we get here?

Don't forget to check out https://techaunties.com and follow us on Instagram too! Have an idea for a show? Email us at hello@techaunties.com.

See omnystudio.com/listener for privacy information.

In our first technology episode, we set the table to talk more about AI.

Show notes:

1. What is ChatGPT? We talk very high level about how generative AI tools work. GPT = generative pretrained transformer, so this is a pretty cool technical innovation. It's not a magical mystical new tool. We keep it high level, but we talk about the components of an AI application to ground our future discussions about AI.
2. We talk about some of the things ChatGPT can do well.
3. We cover some of the unintended consequences of rushing to use AI on everything.
4. You have to review the output of generative AI tools. Understand the dataset that was used to train the generative tool, and what the tool was trained to produce. Also, if you have ESG initiatives, it is important to understand the environmental impact, as well as the impact to the people who clean the data are treated.
5. Should you be afraid of ChatGPT?

We don't have a guest for this episode, but it will set the stage for the other technical episodes that we have planned. Please let us know what you think about ChatGPT on Techaunties.com or Instagram.

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Is AI is the killer app that came from the most recent round of digital transformation? If it is, what are the components of an AI workload?

Our guest for this episode is Tony Foster. He’s a Sr. Principal Technical marketing engineer at Dell Technologies, an adjunct professor of Technology at Kansas State University, or simply the WonderNerd! He describes himself as a VDI/EUC and GPU fanatic bringing Deep Learning, Machine Learning, AI, and HPC to the virtual world.

Show outline/notes

• Welcome & Introducing Tony Foster, AKA Professor Wondernerd.
• What is AI?
• What components are necessary to build AI?
• Can you give us an example of AI/
• Are there things labelled AI that are not AI (chatgpt)? What are they?
• Should we be afraid of AI?

You can connect with Tony on LinkedIn, on Twitter, and on his website, Wondernerd.net.

Here are the slides from our VMworld Session.

Neural Network zoo

Free resources and model zoos for DL

The grandma exploit explained

Don't forget to check out https://techaunties.com and follow us on Instagram too! Have an idea for a show? Email us at hello@techaunties.com.

See omnystudio.com/listener for privacy information.

In Part 1 of this Episode -- The Road to Wussville: Or Marketing's Not so Grand Adventrue -- we discussed how the marketing discipline has been diffused across the corporation and has lost much of the control and accountability that could be used to progress the discipline.

In this episode, we move on from Wussville! We will switch from looking at the problem to looking at the opportunities we have to take back our power and reshape the role of marketing.

Our guest is Anna Pickard.

She's a digital and social marketing leader who enjoys navigating the constantly evolving digital landscape. She has a sharp eye for strategies that drive sales and loves turning curious browsers into loyal fans - all while working within a tight budget.

On the social media front, Anna has experience in corporate social strategy and as an independent creator on TikTok and Instagram. She has partnered with over 25 consumer brands, helping them to build brand awareness and boost sales through her savvy social media skills.

She also boasts deep skills and experiences in web strategy, e-commerce, customer experience/social support, and product marketing - all across both B2B and B2C markets.

Follow her:

• LinkedIn
• TikTok: @Newmommytalks
• Instagram: @newmommytalks

Show Outline:

• What are the opportunities for marketers? How have they changed with the digitization of everything?
• The rise of social media and the opportunity within corporate as a creator.
• Navigating a corporate career as a marketer who specializes in social media. What are the benefits? Challenges?
• Making the decision to become an influencer and what was the tipping point.
• The benefits of building an independent social media business?
• What is your advice for others starting to build a marketing capability on the side?
• What do you see on the horizon? What is the next big social application?

Notes from 2023 Side Hustle Statistics

From 2023 Side Hustle Statistics: The Ultimate List - Luisa Zhou Blog :

• 1 in 3 American’s have a side hustle
• Almost 50% of people with a side hustle do it because they want to, not because of financial constraints
• 50% of millennials have a side hustle vs. 70% of Gen Zs have a side hustle

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For all the focus we give innovation in corporate strategies, it’s clear that the new method of innovation is in the startup world. We live in an age where most large companies have a venture department that works to build a pipeline of innovative solutions for later acquisition or investment. Launching a startup can be a lucrative opportunity for marketers...now imagine you are a woman. Did you know that of all venture capital invested in 2022, only 2.1% went to women?* Is this an acceptable standard for the industry? Is this a standard that we must accept as professionals?

Join us as we discuss the journey from corporate professional to founder with our guest Nishita Roy-Pope.

Nishita Roy-Pope

Nishita Roy-Pope has a long and distinguished bio. She possesses 15+ years of experience working in high impact leadership roles in the tech and non-profit sectors. Nishita thrives in roles where she can innovate new models, products or programs to address unmet gaps.

She is currently Founder and CEO of two quickly growing ventures:

• WorldRoo: an ed-tech start-up focused on empowering children to build key early learning skills, including STEM, and develop an appreciation for diversity and global cultures.
• Tribe Academy: a company focused on training, coaching and connecting motivated, diverse talent with leading corporations, including Fidelity Investments, Dell Technologies, Amica Insurance and Nike.

Nishita is also a TEDx speaker - her engaging talk is titled, “Channel Your Kid Courage”. And recipient of many awards:

• Rhode Island 40 Under 40 Winner
• Rhode Island PBN Woman to Watch in Tech Winner
• ATHENA Leadership Award® Winner and
• Top Social Media Voice at Dell Technologies.
• She has 7K+ social media followers and has been featured by LinkedIn multiple times for her inspiring and engaging content.

Follow Nishita

LinkedIn

Instagram @nishitaroypope

References

https://pitchbook.com/news/articles/the-vc-female-founders-dashboard

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What kind of compute does it take to train an AI model? And should we be concerned about the environmental impact? Professor Wondernerd (aka Tony Foster) is back for another Tech Auntie session with the deets.

Our guest for this episode is Tony Foster. He’s a Sr. Principal Technical marketing engineer at Dell Technologies, an adjunct professor of Technology at Kansas State University, or simply the WonderNerd! He describes himself as a VDI/EUC and GPU fanatic bringing Deep Learning, Machine Learning, AI, and HPC to the virtual world.

Show outline/notes

• What is the baseline architecture required to support machine learning and deep learning architectures?

• What sort of carbon footprint are these distributed architectures giving off? Does this taper off after the initial training is completed?

• Do you think these services (like private GPT) will be offered as a service? Should consumers of the service be concerned about the environmental impacts?

You can connect with Tony on LinkedIn, on Twitter, and on his website, Wondernerd.net.

Don't forget to check out https://techaunties.com and follow us on Instagram too! Have an idea for a show? Email us at hello@techaunties.com.

See omnystudio.com/listener for privacy information.

When marketers are left to create, they deliver results that seem magical. The allure of a great marketing campaign hides all the technical skill that was required to achieve the result…but that’s the objective. Join us as we explore the technical side of marketing and how the best marketers create the illusion of ease.

Our guest for this episode is Michael Pope.

Germany born. Florida raised. Michael designs, builds and implements solutions for the web. When not spending time with his amazing family, he is hiking all of the things, brewing “drinkable” beer, playing soccer or building PCs.

You can find Michael at:

SomethingKiller.com

LinkedIn: https://www.linkedin.com/in/michael-pope-6293795a/

Instagram: @somethingkiller

Twitter: @somethingkillr

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