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SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas

SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas

By: James Taylor
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About this listen

In the SuperCreativity™ podcast, creativity expert and innovation keynote speaker James Taylor interviews leading thinkers, innovators and performers and has them reveal their strategies and techniques to help you unlock your own creative potential. If you enjoy listening to conversations with creative thinkers, innovators, entrepreneurs, artists, authors, educators, and performers then you’ve come to the right place. Each week we discuss their ideas, life, work, successes, failures, creative process and much more. As a leading creativity and innovation keynote speaker James teaches and interviews creative leaders including Seth Godin, David Allen, Jonathan Fields, Amy Edmondson, Amanda Palmer, Chris Guillebeau, Tommy Emmanuel, Eric Ries and Donald Miller on subjects including; how creativity works, the creative process, what is creativity, how to generate ideas, creativity exercises, creativity research, creative block, creative personality types, theories of creativity, creative thinking, educational creativity, divergent thinking, organizational creativity, creative cultures, and innovation. His work builds on other leading creativity experts including Julia Cameron, Sir Ken Robinson, Michael J Gelb, Eric Maisel, Scott Barry Kaufman, Twyla Tharp, Todd Henry, Jeff Goins, Richard Florida, Mihaly Csikszentmihalyi, Steven Pressfield, Tina Seelig, Josh Linkner and many others. James Taylor shows us how we can all learn to be more creative.James Taylor Economics Management Management & Leadership Personal Development Personal Success
Episodes
  • The 3AM Idea: Why Our Brains Spark at Odd Hours
    Aug 21 2025

    On a red-eye flight over the Indian Ocean after a keynote in Chennai, James Taylor unpacks why our best ideas often arrive at 3am—when we’re untethered from meetings, inboxes, and notifications. He explores diffuse-mode thinking, the role of cultural cross-pollination (inspired by an NPR Tiny Desk discovery of Catriel & Paco Amoroso), and a simple, three-step creative practice to capture late-night insights: expand your playlist, protect your “off hours,” and remix on purpose. If you want more serendipitous breakthroughs and stronger creative muscles, this episode shows you how to engineer them.

    Key takeaways
    • Odd hours = open circuits. When pressure drops (think 3am on a plane), the brain shifts into diffuse mode, quietly connecting books, conversations, mistakes, and music into fresh ideas.

    • Great innovators are “cultural DJs.” Fluency across genres and the courage to combine them—sometimes recklessly—creates the magic.

    • Ideas travel at light speed now. A sound born in Buenos Aires can influence Berlin today; a Bangalore breakthrough can shape Boston by week’s end. Use this global flow deliberately.

    • Three practices that spark: 1) Expand your playlist beyond your bubble. 2) Protect off hours—don’t fill every gap with your phone. 3) Remix on purpose to surprise yourself.

    • Capture first, judge later. Some pages are usable, some need to marinate, and a few make no sense—often the favorites. Keep them all.

    Memorable quotes
    • Your mind becomes a DJ booth, sampling from the influences you’ve been collecting.

    • Great innovators are cultural DJs.

    • Don’t fill every gap with your phone. Let your mind wander.

    • The best ideas don’t always knock on the door during office hours.

    • Sometimes they arrive quietly… halfway between yesterday and tomorrow at 35,000 feet.

    Timestamps (approx.)
    • 00:09 — The red-eye spark: Wide awake over the Indian Ocean after a Chennai keynote; cabin quiet, notebook ready, headphones on.

    • 01:xx — Tiny Desk inspiration: Discovering Catriel & Paco Amoroso; genre-blending as a creativity lesson.

    • 02:xx — Ideas in motion: How cultural exchange now moves at unprecedented speed—and why that matters.

    • 03:xx — Diffuse-mode thinking: Letting connections form when you stop forcing solutions.

    • 04:xx — The cultural DJ: Becoming fluent in multiple creative languages and mixing them boldly.

    • 05:xx — Practice #1: Expand your playlist—fill it with ideas and sounds outside your norm.

    • 06:xx — Practice #2: Protect your off hours—resist the phone, preserve mental wandering.

    • 07:xx — Practice #3: Remix on purpose—combine influences until you surprise yourself.

    • 08:xx — Capture it all: Pages fill; some ideas are ready, others need time, a few are gloriously weird.

    • 09:xx — Closing prompt: When was your last 3am idea?

    Call to action

    If this episode sparked something, like, follow, and subscribe to the SuperCreativity Podcast—and share it with a curious friend.
    👉 Subscribe here: https://link.chtbl.com/scp

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    4 mins
  • Learning to See: Dr. Keith Sawyer on How Artists Think, Create, and Transform #354
    Aug 19 2025
    In this episode of the SuperCreativity Podcast, James Taylor interviews Dr. R. Keith Sawyer, one of the world’s leading experts on creativity, learning, and innovation. Keith is the Morgan Distinguished Professor of Educational Innovation at the University of North Carolina at Chapel Hill and author of 19 books on the science of creativity—including his latest, Learning to See: Inside the World’s Leading Art and Design Schools. Based on a decade of immersive research across top BFA and MFA programs, Learning to See explores how artists and designers are taught to transform their perception, navigate uncertainty, and unlock deeper creative thinking. In this conversation, Keith shares why the most creative people don’t start with an idea—they discover it through making. You'll learn how great teachers foster creative breakthroughs, the power of constraints, why failure is redefined in creative environments, and what business and AI leaders can learn from the artistic process. Whether you’re an entrepreneur, educator, engineer, or executive, this episode will change how you think about creativity, leadership, and innovation. Key Takeaways: 🎨 Seeing is a skill: Art schools don’t just teach craft—they transform how students perceive and interpret the world. 🧠 Linear thinking limits creativity: Great artists don't execute ideas—they discover them through iterative exploration. 🚀 Problem-finding > problem-solving: True innovation emerges not from solving known problems but from identifying better ones. 💬 Critique is conversation: Professors don’t tell students what to do—they help them see what they’ve created and guide reflection. 🤖 AI lacks creative dialogue: Current gen-AI tools can't replicate embodied creativity or guide personal transformation. 🛠️ Structure creates freedom: Constraints (like musical forms or material limits) often spark greater creative breakthroughs. Notable Quotes: “You can't tell someone how to see. You have to guide them through a transformation.” – Keith Sawyer “Making is thinking. It's through engaging with materials that surprising new ideas emerge.” “Students arrive with talent—but they haven’t yet learned how to find the problem worth solving.” “AI can help with problem-solving. But it can’t yet help with problem-finding—and that’s where the most creative work lives.” “Failure is not failure. It’s a mismatch between intention and result—and often, that mismatch is the breakthrough.” Timestamps: 00:09 – Intro to Keith Sawyer and his new book Learning to See 02:05 – Discovering creativity research through Csikszentmihalyi 03:35 – Why he immersed himself in art and design schools 05:05 – The surprising resistance to the word “creativity” 07:00 – What professors are really teaching: “learning to see” 08:30 – Why many see themselves as “accidental teachers” 10:34 – Making as thinking: the fallacy of the “one big idea” 13:45 – Malcolm McLaren vs. Vivienne Westwood creativity styles 15:36 – Problem-finding vs. problem-solving creativity 18:40 – How professors help students find their voice 21:53 – Mismatches and self-discovery in student work 22:25 – How the book evolved from research to storytelling 25:15 – What business and tech leaders can learn from artists 29:16 – Could AI become a creativity co-pilot? Not yet 33:49 – Redefining failure and building resilience 36:58 – The “deep water and canoe” metaphor for mentorship 37:42 – Why constraints help unlock creativity 39:10 – Jazz as a metaphor: structure enables improvisation 40:43 – Where to find Keith’s work and podcast
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    42 mins
  • When AI Steals Our Creativity, Is That a Feature… or a Bug?
    Aug 14 2025

    In this solo episode, James Taylor explores a timely question: when AI seems to take over creative work, is that progress or a problem? From a reflective moment on the beach at San Diego’s Hotel Del Coronado to research on “cognitive offloading,” James examines how generative AI (ChatGPT, Midjourney, DALL·E) can both supercharge and stunt our creative muscles. You’ll learn where AI outperforms humans (divergent and convergent thinking), where humans still shine (emotionally resonant storytelling), and a simple system for making AI your trampoline—not your crutch. Walk away with three practical habits—“No-AI time,” voice-and-values checks, and owning the “why”—to keep your imagination strong while you collaborate with machines.

    Key takeaways
    • AI can amplify or atrophy creativity. Heavy reliance risks “creative muscle” loss via cognitive offloading; intentional use expands your range.

    • Strengths split: AI often scores higher on divergent (many ideas) and convergent (selecting) thinking, while humans lead in meaning-making and emotionally rich storytelling.

    • Use AI as a collaborator, not an autopilot. Treat it like a trampoline that helps you jump higher, but you still do the jumping.

    • Adopt “No-AI time.” Schedule regular sessions where you sketch, write, and brainstorm without digital assistance to keep creative muscles active.

    • Own the context and the ‘why.’ Let AI assist with the what and how, but humans must retain judgment, values, and meaning.

    Memorable quotes
    • AI is like a trampoline. It can bounce you higher—but you still need to do the jumping.

    • Use AI like a trampoline, not a crutch.

    • The future belongs to those who can imagine first, and engineer later.

    • AI can draw our monsters faster, but we shouldn’t stop imagining them ourselves.

    Timestamps (approx.)
    • 00:09 — Opening question: Is AI stealing our creativity—or refining it? Beachside reflection at Hotel Del Coronado.

    • 01:xx — From curiosity to core tool: How generative AI moved into everyday creative workflows.

    • 02:xx — Cognitive offloading warning: Why heavy AI use can weaken the “creative muscle.”

    • 03:xx — What AI does better vs. worse: Divergent/convergent thinking vs. emotionally resonant writing.

    • 04:xx — Partnering with AI: How James uses AI to prototype, research, and explore client angles—without handing over the reins.

    • 05:xx — The trampoline metaphor: Collaborate with AI while preserving judgment and voice.

    • 06:xx — Three practices: No-AI time, voice/values injection, and owning the “why.”

    • 07:xx — Closing image: The child’s imperfect sand monster and the call to keep imagining first.

    Call to action

    If this episode sparked ideas, please like, follow, and subscribe to the SuperCreativity Podcast—and share it with someone who geeks out about creativity and AI.
    👉 Subscribe here: https://link.chtbl.com/scp

    Show More Show Less
    5 mins
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