Episodes

  • How Subscription Boxes Build Loyalty Through Community and Personalization

    How Subscription Boxes Build Loyalty Through Community and Personalization
    Aug 19 2025
    Most subscription brands think growth is all about the product. But the real wins come from building community, personalizing experiences, and creating new layers of value beyond the box. In this episode, I break down what every subscription operator can learn from niche sports boxes and how you can apply the same strategies to drive retention and loyalty in your own business.

    👉 In this video, you’ll learn:
    • Why community feedback loops are essential for growth
    • How personalization builds long-term loyalty
    • Ways to add value beyond the product itself
    If you’re serious about scaling your subscription program, this is an episode you won’t want to miss.

    Subscribe to our weekly newsletter for more tips: https://newsletter.thesubscriptiondoc.com
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    31 mins
  • Next-Level Email and SMS Strategy for Subscription Brands

    Next-Level Email and SMS Strategy for Subscription Brands
    Aug 12 2025
    Most brands only use email and SMS to send billing notices or shipping confirmations to subscribers. That’s a huge missed opportunity. In this episode, I share how to:
    • Use campaigns to deepen subscriber loyalty and reduce churn
    • Turn transactional emails into sales and brand-building tools
    • Leverage SMS for subscription management and higher LTV
    When you treat email and SMS as strategic retention channels, you can increase revenue, strengthen relationships, and keep customers subscribed longer.

    📩 Want more subscription growth strategies?

    Subscribe to my free weekly newsletter: https://newsletter.thesubscriptiondoc.com
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    20 mins
  • Building a Community-First Subscription Brand with Jenny Finke

    Building a Community-First Subscription Brand with Jenny Finke
    Aug 5 2025
    In this episode of Subscription Prescription, I sit down with Jenny Frink, founder of Love Me Gluten-Free, to talk about how she transformed her personal health journey into a thriving subscription box business.

    Jenny shares how she built a community of gluten-free eaters through her blog, Good For You Gluten-Free, and how a frustrating affiliate partnership became the catalyst for launching her own product discovery box. We discuss the challenges of sourcing products, scaling fulfillment, and why community-building is the key to subscription success.

    If you're thinking about starting a subscription box or are in the trenches of growing one, this episode is packed with insights on solving real customer problems, staying true to your niche, and building relationships that drive growth.

    🔗 Check out Love Me Gluten-Free: https://www.lovemeglutenfree.com

    Subscribe for more weekly episodes where we talk strategies to grow and retain your subscription brand. https://newsletter.thesubscriptiondoc.com
    #SubscriptionBox #Ecommerce #RetentionMarketing #LoveMeGlutenFree #SubscriptionBusiness
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    25 mins
  • How to Fix Your Subscription Retention Strategy with Thomas Lalas

    How to Fix Your Subscription Retention Strategy with Thomas Lalas
    Jul 29 2025
    In this episode of Subscription Prescription, we dive into the tactics that actually move the needle on subscription retention. I’m joined by Thomas Lalas, a DTC retention expert who’s worked with brands like Everyday Dose, Obvi, and Livingood Daily.

    We break down:

    Why most brands lose customers in the first week (and how to stop it)
    How to turn your billing reminders into a retention engine
    The data-backed importance of early engagement and product education

    Whether you’re running a CPG subscription brand or trying to improve retention for your digital offering, this episode gives you practical, proven insights to build a subscription people want to stick with.

    🔔 Subscribe for more actionable strategies every week.

    📩 Get the newsletter: https://newsletter.thesubscriptiondoc.com

    📊 Want an audit of your subscription program? Visit https://thesubscriptiondoc.com
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    33 mins
  • Why Subscription Brands Fail: The 3 Things Killing Your Growth

    Why Subscription Brands Fail: The 3 Things Killing Your Growth
    Jul 22 2025
    Most subscription brands don’t fail because of bad luck — they fail because of three common, fixable mistakes. In this episode, I break down the core reasons subscription businesses hit a wall or collapse altogether.

    We’ll talk about:
    ✔ Why product-market fit still isn’t enough
    ✔ How your offer and creative are dragging down conversions
    ✔ What most founders get wrong about cash flow and LTV

    Whether you’re just starting out or scaling past 10,000 subscribers, these are the foundations you need to get right.

    Subscribe to my newsletter for weekly insights on building, scaling, and retaining in the subscription economy: https://newsletter.thesubscriptiondoc.com
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    17 mins
  • The Death of Growth-at-All-Costs: Why Retention Is the New Acquisition

    The Death of Growth-at-All-Costs: Why Retention Is the New Acquisition
    Jul 15 2025
    In this episode of Subscription Prescription, I sit down live at SubSummit with Lina Tonk, CMO of Recurly, to unpack what’s changing in the subscription economy and why retention is taking center stage.

    We explore how top brands are shifting their focus from acquisition to delivering real value that keeps subscribers around. We talk about the evolution of cancellation strategies (spoiler: it’s not the end of the road), what personalization actually means today, and how AI and better data are reshaping customer experience.

    Whether you're a DTC brand, membership model, or scaling SaaS subscription, this episode dives into the strategies brands of any size can use to create loyal subscribers and sustainable growth.

    🧠 Topics we cover:
    • Why subscriber acquisition is slowing—and what to do about it
    • How to turn cancellation into a retention opportunity
    • What personalization really looks like in 2025
    • The role of AI and predictive offers in retention
    • Why your tech stack needs to match your retention goals
    👉 Subscribe to my newsletter for weekly insights on scaling and retaining subscribers: https://newsletter.thesubscriptiondoc.com

    New episodes drop every Tuesday. Hit that subscribe button and stay tuned.
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    19 mins
  • Why Subscription Frequency Is Killing Your Retention

    Why Subscription Frequency Is Killing Your Retention
    Jul 8 2025
    Most brands overlook frequency. That’s a huge mistake.

    In this episode of Subscription Prescription, I’m breaking down the unsexy—but massively important—topic of subscription frequency. We cover how to align deliveries with consumption, how to handle products with variable usage (like protein or pet food), and why sometimes a subscription isn’t even the best model at all.

    You’ll learn:

    How to choose the right frequency based on product type
    When to let customers control their cadence
    Why flexibility beats automation for long-term retention

    This isn’t just about getting more revenue. It’s about keeping the customers you already worked hard to earn.

    📩 Want weekly insights like this in your inbox? Subscribe to the newsletter: https://newsletter.thesubscriptiondoc.com

    🔔 And don’t forget to subscribe here for more weekly episodes.
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    18 mins
  • Stop Chasing Retention—Start Building Habits | Subscription Growth with Cameron Gawley

    Stop Chasing Retention—Start Building Habits | Subscription Growth with Cameron Gawley
    Jul 1 2025
    Most brands treat subscriptions like a checkout option. The ones that win treat it like a lifestyle.

    In this episode, I sit down with Cameron Gawley—fractional CMO, venture studio founder, and DTC veteran—to talk about the strategy behind building truly sticky subscriptions. We break down why most churn is caused by bad acquisition, how trial-size offers unlock long-term customers, and why retention really comes down to belonging. If you're building a subscription brand, this is the mindset shift you need.

    🔔 Subscribe for more weekly interviews + insights
    📩 Get the newsletter at: https://newsletter.thesubscriptiondoc.com
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    33 mins