What You Should Really Be Testing on Email with Eric Rausch

Failed to add items

Sorry, we are unable to add the item because your shopping cart is already at capacity.

Add to basket failed.

Please try again later

Add to Wish List failed.

Please try again later

Remove from Wish List failed.

Please try again later

Follow podcast failed

Unfollow podcast failed

What You Should Really Be Testing on Email with Eric Rausch

Listen for free

View show details

About this listen

In this episode of Subscription Prescription, I sit down with Eric Roush, founder of New Standard Co. — one of the most data-driven retention agencies in ecommerce. We dig into why retention doesn’t start after the purchase, how acquisition and retention teams should be working together, and what most brands get wrong about onboarding, testing, and customer experience. You’ll learn:

Why your rebuild and churn rates are really a reflection of your acquisition messaging
How to simplify onboarding to reinforce product expectations and build trust
What “testing for incrementality” actually means and how to do it right
Why integrated marketing teams outperform siloed ones
The future of retention strategy in an AI-driven world

If you care about lifetime value, churn, or building a brand that actually retains customers — this is a must-watch conversation.

🎧 Listen on the podcast: Subscription Prescription
💡 Learn more about Eric’s work: https://www.newstandardco.com/
💊 Get weekly insights on subscription growth: https://newsletter.thesubscriptiondoc.com/

No reviews yet