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Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

By: Subscription Doc
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About this listen

 Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!Patterns in the Cloud Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Avoid BFCM Subscription Churn: What Most Brands Miss

    Avoid BFCM Subscription Churn: What Most Brands Miss
    Oct 7 2025
    Black Friday Cyber Monday can be a goldmine for subscription brands - or a churn nightmare.

    In this episode of Subscription Prescription, we walk through exactly how to structure your BFCM strategy so you don’t sacrifice margin or long-term LTV. Most brands treat this like a cash grab. I’ll show you how to approach it more strategically.

    Here’s what we cover:

    How to prevent subscribers from canceling to chase your BFCM offer

    What to include in your onboarding and billing reminder emails

    Why discounted subscribers churn - and what to do about it

    If you run a subscription brand and want to make Q4 your strongest quarter yet, this episode is for you.

    📬 Subscribe to the newsletter for actionable strategies every week:
    👉 https://newsletter.thesubscriptiondoc.com

    #subscriptions #ecommerce #BFCM #retention #dtc #blackfriday #cybermonday
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    12 mins
  • Why Your Customers Really Buy Subscriptions

    Why Your Customers Really Buy Subscriptions
    Sep 30 2025
    Most subscription brands are solving the wrong problem. They build marketing around surface-level reasons, but never dig deep enough to uncover what actually drives purchase and repeat behavior.

    In this episode, we hear directly from the master of behavioral marketing with Sarah Levinger. She breaks down three marketing lessons that have changed how you should think about acquisition and retention strategy:
    1. Why you should stop testing “angles” and start testing behaviors
    2. How customer observation reveals the truth behind usage and churn
    3. And why retention depends more on prompts than products
    If you're trying to lower CAC or improve LTV, this is the episode that will help you flip the script.

    📬 Subscribe to my weekly newsletter for retention strategy and actionable insights:

    👉 https://newsletter.thesubscriptiondoc.com

    👉 Follow Sarah Levinger and learn more about Tether: https://tetherinsights.io/ https://www.linkedin.com/in/sarahlevinger/
    #subscriptions #ecommerce #retention #dtc #customerbehavior #lifecyclemarketing
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    37 mins
  • Stop Blaming Churn: Fix Your Subscription by Understanding the Buyer First

    Stop Blaming Churn: Fix Your Subscription by Understanding the Buyer First
    Sep 23 2025
    Most brands are trying to solve churn by tweaking their cancellation flows. But the truth is, if your customer doesn’t know what they need - or how often - they’re going to cancel no matter what you offer on the way out.

    In this episode of Subscription Prescription, we sit down with Cherene Aubert to unpack three universal truths of subscriptions:



    • Why churn is often a symptom of a buyer education problem
    • How helpful beats clever when it comes to building trust
    • And why your loyalty program should revolve around your most committed customers—your subscribers
    If you’re stuck trying to optimize retention, this conversation will help you zoom out and rethink what’s driving your subscription in the first place.

    📬 Subscribe to the newsletter for insights like this every Tuesday: https://newsletter.thesubscriptiondoc.com
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    38 mins
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