Stop Forcing Subscriptions: What Actually Drives LTV cover art

Stop Forcing Subscriptions: What Actually Drives LTV

Stop Forcing Subscriptions: What Actually Drives LTV

Listen for free

View show details

About this listen

 Most brands think they have a subscription business. The truth is, most of them just have a product with a subscribe button. In this episode of Subscription Prescription, I break down the real reason subscriptions succeed or fail and what you should be evaluating before you decide to push a subscription-first model. We cover:
  • Why subscriptions are only one way to drive repeat revenue
  • How customer buying behavior determines whether subscriptions make sense
  • The hidden risk of subscription-only offers
  • When high AOV upfront beats subscription LTV
  • Why bulk buying, usage patterns, and consumption cycles matter more than cadence
  • How to test conversion, AOV, and LTV to find your best model
  • The segment most brands overlook: repeat buyers who subscribe later
  • Why memberships often outperform subscriptions in LTV
  • How to pressure-test your subscription program before scaling it
If you're wondering whether your product is truly a subscription product, this episode will give you the clarity and the testing framework you need.

👉 Get weekly subscription insights: https://newsletter.thesubscriptiondoc.com
👉 Want an audit or strategy review? Reach out anytime.
🎧 New episodes every Tuesday.
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.