In this episode, Adam and Tom dive deep into the fogginess that entrepreneurs experience when they lose clarity in their businesses. They explore how to clear that fog — not with Benadryl, but with truth, intention, and aligned action. The conversation is a powerful reflection on the importance of letting go of excuses, embracing reality, and fully stepping into who you are right now, rather than waiting for the “perfect moment.”

🔑 Key Takeaways

🌫️ 1. Business Allergies and the Fog of Confusion

• Just like seasonal allergies, entrepreneurs often go through “foggy” seasons in business.
• Lack of clarity stems from resistance to change or trying to force solutions that don’t fit.
• The remedy? A dose of honest reflection and intentional action, not more noise or tactics.

🧭 2. Submit to Your Reality

• Success lies in recognizing what actually works for you, not what’s trending or “supposed to work.”
• Adam shares their journey of discovering that relationship-building, not advertising, is their strength.
• For many relationship-style businesses (like coaching or consulting), personal connection is the foundation, not flashy marketing.

❌ 3. Stop Making Excuses

• Excuses become self-imposed obstacles. The more you repeat them, the more you believe them.
• Instead of blaming external conditions, face the reality: if something isn’t working, fix it or change it.
• Tom emphasizes that success requires iteration, not perfection.

🔁 4. Shift From Have-Do-Be → Be-Do-Have

• Common mindset trap: “Once I have money, I’ll do more work, and then I’ll be successful.”
• New approach: “Be the productive, helpful person now, do the work, and you will have the results.”
• Flip the script — identity first, then action, then outcomes.

🔥 5. Be the Coach — Even Without the Client

• Waiting for sales before stepping into your role keeps you stuck.
• Don’t wait to be the coach, creator, or service provider — start being it now.
• Genuinely help people first; the business will follow naturally.

🧠 6. Set the Right Intention Based on Who You Are

• Intentions change based on the role you choose to embody: coach vs. salesperson.
• Focus on the main thing you want to be, even if you wear multiple hats.
• Your roles should serve your purpose — not distract from it.

🌟 7. Live and Express Your Purpose

• Tom shares how his life purpose (helping others live better lives) has stayed consistent, even as his roles have changed.
• Purpose fuels intention, and intention drives results.
• When you veer away from your purpose, you lose energy and clarity.

💬 Quote of the Episode

“Be your purpose. Because if you be your purpose, you will be the intention. You will be the result of everything that you're trying to do.” – Tom

🔄 Next Steps for Listeners

• Reflect: What role are you trying to be in your business right now?
• Identify: What excuses are keeping you stuck?
• Act: Choose one way you can be the person you want to become — today.