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Sterling Insights

Sterling Insights

By: Roger Silk
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 Tune into Sterling Insights: Stand Out & Supercharge Your Assets, the premier podcast for financial advisors in growth mode who serve high net worth clients. If you work with clients who own appreciated capital assets and are looking to sell without incurring capital gains taxes, this show is for you. Each episode features insights and strategies from top financial advisors, experienced lawyers, and knowledgeable CPAs. Learn practical solutions to help your clients maximize their wealth while minimizing taxes, and discover how to grow your assets under management. Join us on Sterling Insights and empower your advisory practice with the knowledge to succeed.Copyright 2024 Sterling Insights. Roger Silk. All Right Reserved. Economics Leadership Management & Leadership Marketing Marketing & Sales Personal Finance
Episodes
  • Fan Fave: Elevating Financial Advisory: Strategic Seminars and Marketing Insights

    Fan Fave: Elevating Financial Advisory: Strategic Seminars and Marketing Insights
    Aug 20 2025
    Elevating Financial Advisory: Strategic Seminars and Marketing Insights Welcome to Episode 016 of Sterling Insights: Sterling Insights: Stand Out & Supercharge Your Assets, hosted by Roger Silk. In this episode, Roger sits down with Maribeth Kuzmeski and discusses strategic planning and tailored strategies for financial advisors. Dr. Maribeth Kuzmeski is the President of Red Zone Marketing, a business growth consulting firm focused solely on the financial services industry. Maribeth has written 9 books on marketing and also is an Associate Professor of Marketing at Oklahoma State University and serves on the NIL committee with OSU Athletics. She has a bachelor’s degree from Syracuse University, an MBA from The George Washington University, and a PhD in Business Administration from Oklahoma State University. Here are some highlights from the episode: · Maribeth highlights the power of authentic, unique messaging by showcasing a financial advisory team’s blue-collar values to stand out in a crowded market. · Maribeth's success with retirement seminars didn’t happen overnight but was the result of persistence and dedication. Her experience highlights the importance of staying committed to marketing efforts, even when initial attempts don’t yield immediate results. · Maribeth emphasizes the importance of tracking and analyzing marketing efforts to gauge their effectiveness. By focusing on measurable strategies, such as social media engagement and click-through rates, businesses can make data-driven decisions, refine their approaches, and allocate resources more efficiently to achieve better results. Connect with Maribeth: Website: https://www.redzonemarketing.com 20 for 20 Videos: https://www.youtube.com/playlist?list=PL-amRF_Znq10EjwZzvz_ZfVFNUcSmNseG Learn more about your ad choices. Visit megaphone.fm/adchoices
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    34 mins
  • Bonus: The Power of Diverse Expertise in Forensic Accounting

    Bonus: The Power of Diverse Expertise in Forensic Accounting
    Aug 14 2025
    Think forensic accounting is all spreadsheets and tax forms? Think again. Discover how deep analysis, investigative thinking, and real-world problem-solving power a thriving niche in the world of finance.In this episode of Sterling Insights, guest host Mike Agol sits down with Jeff Davidson, founding partner at Capstone Forensic Group and a seasoned forensic accountant. Together, they explore the evolving world of forensic accounting, sharing valuable insights and practical tips for attorneys, business owners, and professionals in high-stakes financial matters. Jeff draws from his extensive experience to discuss the intersection of numbers, law, and investigative work—offering actionable advice for navigating disputes, business valuations, and fraud investigations. This episode is a must-listen for law professionals, business leaders, and curious minds, providing both knowledge and tools to better understand the impact of forensic expertise in today’s economy. Key Takeaways:● 🔍 Forensic Accounting Is Broader Than You Think: Jeff explains that it’s not just about uncovering fraud—it includes civil litigation support, business valuation, damages calculations, and more.● ⚖️ Objectivity Over Advocacy: Forensic accountants are neutral experts, not advocates. Their role is to present credible, defensible findings that stand up in court or arbitration.● 📑 Document Challenges Are Real: One of the biggest hurdles in a case? Getting access to the right documents—especially when they’re sensitive or being withheld.● 💼 Each Case Is Unique: From fraud investigations to generational wealth transfers, no two cases are alike, which makes the work both demanding and intellectually stimulating.● 🤝 People Come First: Jeff’s favorite part of the job? Learning about different industries and working closely with clients to understand their businesses from the inside out. Quotes from Jeff Davidson:● “Your best expert is going to be one that can be objective and is pushing back on you.”● “Document collection can often be the most challenging aspect—but it’s absolutely essential.”● “I get to become a little mini-expert in whatever my client’s field is. It’s something new every day.” 🔗 Conclusion:This episode shines a light on the value of forensic accounting in today's complex financial and legal landscape. Whether you're facing a business dispute, fraud concern, or valuation question, having a sharp, objective expert like Jeff Davidson on your team can make all the difference. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    16 mins
  • Episode 35: Centered Leadership in Wealth Management

    Episode 35: Centered Leadership in Wealth Management
    Aug 13 2025
    How do you build a client-first financial firm from the ground up—and keep it human at scale?In this episode of Sterling Insights, Roger sits down with Susie Cranston, President and COO of Cresset, a $65+ billion multifamily office and private investment firm. Together, they explore what it takes to deliver deeply personalized wealth management at scale, sharing valuable insights and practical tips for leaders, founders, and families navigating complex financial landscapes. Susie draws from decades of experience at McKinsey, First Republic, and now Cresset to discuss the power of culture, the evolution of client expectations, and how RIAs are reshaping wealth advisory. This episode is a must-listen for ultra-high-net-worth families, founders approaching liquidity, and professionals building modern client-first financial firms, providing both knowledge and tools to navigate this important subject. Key Takeaways:● 💼 Client-First DNA: Cresset’s model was literally built by clients, for clients, offering flexibility that traditional banks can’t match.● 🏛️ RIAs vs. Banks: Regulatory constraints limit the services banks can provide—RIAs like Cresset offer broader, deeper support in tax and private investing.● 🔍 Fit Over Size: Cresset’s ideal client isn’t just about net worth—it’s about mindset and the desire for holistic, customizable support.● 🧑‍🤝‍🧑 Team Culture Drives Client Success: Exceptional service starts with exceptional culture—Cresset prioritizes servant leaders and long interview processes to build elite teams.● 📈 Scale Matters—for the Right Reasons: Being “industrial-grade” at $50B+ AUM allows for better infrastructure, tech, and access—without losing the boutique client feel. Quotes from Susie Cranston:● “Our origin story is unique—we were built by clients, for clients.”● “You can’t outsource culture. It’s the best predictor of organizational success.”● “We aim to be the co-pilot in a family's financial life—scaling with them across the journey.” 🔗 Cressent offers what most firms can’t: customized service backed by enterprise-level infrastructure. Learn more at cressentcapital.com and tune into this episode to see what the future of wealth management looks like. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    25 mins
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