Episodes

  • Fan Fave: Elevating Financial Advisory: Strategic Seminars and Marketing Insights

    Fan Fave: Elevating Financial Advisory: Strategic Seminars and Marketing Insights
    Aug 20 2025
    Elevating Financial Advisory: Strategic Seminars and Marketing Insights Welcome to Episode 016 of Sterling Insights: Sterling Insights: Stand Out & Supercharge Your Assets, hosted by Roger Silk. In this episode, Roger sits down with Maribeth Kuzmeski and discusses strategic planning and tailored strategies for financial advisors. Dr. Maribeth Kuzmeski is the President of Red Zone Marketing, a business growth consulting firm focused solely on the financial services industry. Maribeth has written 9 books on marketing and also is an Associate Professor of Marketing at Oklahoma State University and serves on the NIL committee with OSU Athletics. She has a bachelor’s degree from Syracuse University, an MBA from The George Washington University, and a PhD in Business Administration from Oklahoma State University. Here are some highlights from the episode: · Maribeth highlights the power of authentic, unique messaging by showcasing a financial advisory team’s blue-collar values to stand out in a crowded market. · Maribeth's success with retirement seminars didn’t happen overnight but was the result of persistence and dedication. Her experience highlights the importance of staying committed to marketing efforts, even when initial attempts don’t yield immediate results. · Maribeth emphasizes the importance of tracking and analyzing marketing efforts to gauge their effectiveness. By focusing on measurable strategies, such as social media engagement and click-through rates, businesses can make data-driven decisions, refine their approaches, and allocate resources more efficiently to achieve better results. Connect with Maribeth: Website: https://www.redzonemarketing.com 20 for 20 Videos: https://www.youtube.com/playlist?list=PL-amRF_Znq10EjwZzvz_ZfVFNUcSmNseG Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    34 mins
  • Bonus: The Power of Diverse Expertise in Forensic Accounting

    Bonus: The Power of Diverse Expertise in Forensic Accounting
    Aug 14 2025
    Think forensic accounting is all spreadsheets and tax forms? Think again. Discover how deep analysis, investigative thinking, and real-world problem-solving power a thriving niche in the world of finance.In this episode of Sterling Insights, guest host Mike Agol sits down with Jeff Davidson, founding partner at Capstone Forensic Group and a seasoned forensic accountant. Together, they explore the evolving world of forensic accounting, sharing valuable insights and practical tips for attorneys, business owners, and professionals in high-stakes financial matters. Jeff draws from his extensive experience to discuss the intersection of numbers, law, and investigative work—offering actionable advice for navigating disputes, business valuations, and fraud investigations. This episode is a must-listen for law professionals, business leaders, and curious minds, providing both knowledge and tools to better understand the impact of forensic expertise in today’s economy. Key Takeaways:● 🔍 Forensic Accounting Is Broader Than You Think: Jeff explains that it’s not just about uncovering fraud—it includes civil litigation support, business valuation, damages calculations, and more.● ⚖️ Objectivity Over Advocacy: Forensic accountants are neutral experts, not advocates. Their role is to present credible, defensible findings that stand up in court or arbitration.● 📑 Document Challenges Are Real: One of the biggest hurdles in a case? Getting access to the right documents—especially when they’re sensitive or being withheld.● 💼 Each Case Is Unique: From fraud investigations to generational wealth transfers, no two cases are alike, which makes the work both demanding and intellectually stimulating.● 🤝 People Come First: Jeff’s favorite part of the job? Learning about different industries and working closely with clients to understand their businesses from the inside out. Quotes from Jeff Davidson:● “Your best expert is going to be one that can be objective and is pushing back on you.”● “Document collection can often be the most challenging aspect—but it’s absolutely essential.”● “I get to become a little mini-expert in whatever my client’s field is. It’s something new every day.” 🔗 Conclusion:This episode shines a light on the value of forensic accounting in today's complex financial and legal landscape. Whether you're facing a business dispute, fraud concern, or valuation question, having a sharp, objective expert like Jeff Davidson on your team can make all the difference. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    16 mins
  • Episode 35: Centered Leadership in Wealth Management

    Episode 35: Centered Leadership in Wealth Management
    Aug 13 2025
    How do you build a client-first financial firm from the ground up—and keep it human at scale?In this episode of Sterling Insights, Roger sits down with Susie Cranston, President and COO of Cresset, a $65+ billion multifamily office and private investment firm. Together, they explore what it takes to deliver deeply personalized wealth management at scale, sharing valuable insights and practical tips for leaders, founders, and families navigating complex financial landscapes. Susie draws from decades of experience at McKinsey, First Republic, and now Cresset to discuss the power of culture, the evolution of client expectations, and how RIAs are reshaping wealth advisory. This episode is a must-listen for ultra-high-net-worth families, founders approaching liquidity, and professionals building modern client-first financial firms, providing both knowledge and tools to navigate this important subject. Key Takeaways:● 💼 Client-First DNA: Cresset’s model was literally built by clients, for clients, offering flexibility that traditional banks can’t match.● 🏛️ RIAs vs. Banks: Regulatory constraints limit the services banks can provide—RIAs like Cresset offer broader, deeper support in tax and private investing.● 🔍 Fit Over Size: Cresset’s ideal client isn’t just about net worth—it’s about mindset and the desire for holistic, customizable support.● 🧑‍🤝‍🧑 Team Culture Drives Client Success: Exceptional service starts with exceptional culture—Cresset prioritizes servant leaders and long interview processes to build elite teams.● 📈 Scale Matters—for the Right Reasons: Being “industrial-grade” at $50B+ AUM allows for better infrastructure, tech, and access—without losing the boutique client feel. Quotes from Susie Cranston:● “Our origin story is unique—we were built by clients, for clients.”● “You can’t outsource culture. It’s the best predictor of organizational success.”● “We aim to be the co-pilot in a family's financial life—scaling with them across the journey.” 🔗 Cressent offers what most firms can’t: customized service backed by enterprise-level infrastructure. Learn more at cressentcapital.com and tune into this episode to see what the future of wealth management looks like. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    25 mins
  • Episode 34: Transforming Human Capital into Financial Capital

    Episode 34: Transforming Human Capital into Financial Capital
    Aug 6 2025
    🎧 How do self-made millionaires lose it all — and what can they do to keep it?In this episode of Sterling Insights, Roger sits down with Greg Luken, founder of Luken Wealth Management and author of Unleash Your Financial Superpowers. Together, they explore the unique challenges facing first-generation wealth builders — people who’ve created significant wealth through hard work, but may not be equipped to preserve it. Greg draws from nearly 40 years of experience to discuss the mindset, strategies, and planning it takes to not just make wealth, but keep it. This episode is a must-listen for entrepreneurs, high-performing professionals, and financial advisors looking to build sustainable wealth and avoid common pitfalls. Key Takeaways:● 💼 The Math of Money: Greg explains how a math-based, emotion-free approach to investing helps keep clients on track during market swings.● 🧠 Mindset Matters: First-generation wealth comes with emotional baggage — from fear of failure to identity shifts — that can sabotage long-term success.● 🏠 Tranches and Purposeful Capital: Designating specific funds for defined purposes helps avoid runaway spending and protects the foundation of wealth.● 📉 How Millionaires Go Broke: One out of three decamillionaires (net worth $10M+) won’t be one in 10 years. Greg breaks down a real story of a $16M fortune shrinking to $4M — and how it could have been avoided.● 🔄 Exit Strategy Clarity: Greg shares how his firm helps entrepreneurs reverse-engineer their exit valuations to meet lifestyle goals — and avoid costly delays or mistakes. Quotes from Greg Luken:● "Do you own your stuff, or does your stuff own you?"● "It's not about intellect or education. It's really about just doing the basics really well."● "One out of three decamillionaires won't still be decamillionaires a decade later." 🔗 Conclusion: Wealth isn’t just about numbers — it’s about clarity, discipline, and purpose. Whether you're growing, preserving, or transitioning wealth, Greg’s insights offer a powerful framework to stay in control.👉 Learn more about Greg Luken and access resources at Luken.pro.Connect:Website: www.Luken.pro Social media: https://www.linkedin.com/in/gregoryluken/ https://www.linkedin.com/company/lukenteam/posts/?feedView=all https://www.facebook.com/LukenWealthManagement Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    28 mins
  • Bonus: Financial Precision and Client Connection

    Bonus: Financial Precision and Client Connection
    Jul 31 2025
    In this episode of Sterling Insights, guest host Charles Trakas sits down with Moshe Pelberg, CPA, a Baltimore-based accountant who’s been serving individuals and small businesses since 2011. Together, they explore the practical and deeply personal role of a CPA, sharing valuable insights and actionable tips on managing finances, minimizing taxes, and building meaningful client relationships. Moshe draws from his extensive experience to discuss common financial challenges, communication missteps, and smart strategies like cost segregation, offering candid stories and advice tailored to small business owners, real estate investors, and individuals navigating tax season.This episode is a must-listen for entrepreneurs, service professionals, and anyone seeking more than just number-crunching from their accountant. Key Takeaways:● 💼 Taxes as a Relationship, Not a Transaction: Moshe emphasizes the value of knowing clients personally and helping them understand how taxes fit into their broader financial picture.● 📉 Turning Losses into Strategy: Learn how real estate clients can use paper losses to their advantage through smart tax planning.● 🧠 Cost Segregation 101: An accessible breakdown of how this tax-saving tool helps real estate owners accelerate deductions and improve cash flow.● 🤝 Owning Mistakes and Building Trust: Moshe shares a powerful story of recovering from a tax miscalculation and turning it into a trust-building moment.● 📣 The Marketing Challenge: Hear Moshe’s honest take on the struggle to translate people-first service into an effective digital presence—and how he’s working on it. Quotes from Moshe Pelberg:● "Clients don’t come to me to memorize tax law—they come to me to help them understand their financial reality."● "Helping someone make sense of their business or real estate is way more valuable than just filing a return."● "If I’m not the right person for a client, I’ll say it. I’d rather hand it off than fake it." 🔗 Conclusion:This episode is a reminder that the best CPAs do more than math—they build trust, solve problems, and meet people where they are. Whether you're just starting out or managing a growing portfolio, Moshe Pelberg offers a grounded, people-focused perspective worth hearing.Connect with Moshe:Website: moshepelbergcpa.com Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    20 mins
  • Episode 33: Intentional Legacy: Aligning Values with Financial Planning

    Episode 33: Intentional Legacy: Aligning Values with Financial Planning
    Jul 30 2025
    How do your financial decisions today shape the legacy you leave tomorrow? In this episode of Sterling Insights, Roger sits down with Morgan Nichols, CEO of Life Branch Wealth Partners and co-author of Intentional Legacy. Together, they explore what it means to build an intentional legacy, sharing valuable insights and practical tips for listeners. Morgan draws from her extensive experience in financial planning and client advisory to discuss planning through life transitions, aligning money with values, and serving multigenerational families, offering actionable advice for individuals and families navigating their financial futures.This episode is a must-listen for high-income earners, families approaching retirement, and anyone seeking purpose-driven wealth planning, providing both knowledge and tools to navigate this important subject. Key Takeaways:● 🧭 Values-Driven Planning: Aligning your financial decisions with personal values helps create a more fulfilling, purpose-led life and legacy.● 🧠 Clarity Over Complexity: Holistic financial planning brings clarity to life transitions like retirement, making big decisions easier and less stressful.● 🏡 Legacy Starts Now: Legacy isn't just about inheritance—it's shaped by daily choices, modeled behavior, and shared values.● 👥 Multi-Generational Impact: Morgan shares how her team supports four generations of clients by tailoring strategies across life stages.● 📚 Practical, Not Just Theoretical: Intentional Legacy offers a framework anyone can use to connect money, purpose, and planning—whether you're just starting out or preparing to retire. Quotes from Morgan Nichols:● “Legacy is not an end-of-life event—it’s all the choices you make along the way.”● “The average person doesn’t spend all day thinking about this. That’s why they come to us—to gain clarity and confidence.”● “We don’t just manage money. We help people live intentionally—with their finances and their values aligned.” 🔗 Conclusion: Financial legacy isn’t just about the money you leave behind—it's about the life you lead today.Connect with Morgan:Website: https://www.ameripriseadvisors.com/team/lifebranch-wealth-partners/LinkedIn: https://www.linkedin.com/in/morganenichols/Facebook: https://www.facebook.com/lifebranchwealthpartners/New boost Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    27 mins
  • FAN FAV: Comprehensive Wealth Building through Asset Diversification

    FAN FAV: Comprehensive Wealth Building through Asset Diversification
    Jul 23 2025
    Welcome to episode 001 of the Sterling Insights: Stand Out & Supercharge Your Assets hosted by Roger Silk. In this episode Roger sits down with Michael Martin and they talk about asset diversification Michael Martin is a partner and the director of investments and insurance at Legacy Financial Partners. Throughout his career in the financial services industry, Michael’s investment philosophy for his clients has always emphasized the importance of “making money and saving money — as safely as possible.” The cornerstone of his philosophy is a primary objective of risk mitigation and value-added growth. Here is what to expect on this week’s show: Michael emphasizes the importance of categorizing assets into different types to manage risks effectively. By allocating assets into advisory accounts, safe assets like CDs and annuities, and alternative investments such as real estate or preferred stock, investors can diversify their portfolio and reduce overall risk exposure. Michael highlights the significance of long-term financial planning that addresses various aspects like income, taxes, healthcare, investments, and legacy planning. Tailoring strategies to individual client needs, especially those near or in retirement, is crucial for ensuring financial stability and security. Michael stresses the importance of understanding clients' emotional responses to financial decisions and guiding them towards making informed choices that align with their goals and values. Connect with Michael: Website: https://lfpfinancial.com/ Facebook: https://www.facebook.com/lfpfinancialwpb/ LinkedIn: https://www.linkedin.com/company/legacy-financial-partners/ Connect with Roger: Website: https://www.sterlingfoundations.com Facebook: https://www.facebook.com/sterlingfoundations/ Twitter: https://x.com/SterlingFndMgt?mx=2 LinkedIn: https://www.linkedin.com/company/sterling-foundation-management-llc/ Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    27 mins
  • Bonus: Mastering the Art of Accounting

    Bonus: Mastering the Art of Accounting
    Jul 17 2025
    💼 Ever wonder what it really takes to manage complex family wealth or keep your business finances aligned across multiple entities? Discover the strategic and deeply human side of accounting in this eye-opening conversation. In this episode of Sterling Insights, co-host Mike Agol sits down with Christopher Saffron, CPA and Senior Tax Advisor at EEPB, a Houston-based full-service accounting firm. Together, they explore the world of tax planning and family wealth management, sharing valuable insights and practical tips for business owners, professionals, and multi-generational families. Christopher draws from his 17+ years of experience to discuss the nuances of managing high-net-worth clients, the “sacred trust” of being a CPA, and the challenges of delivering precise work in a deadline-driven profession. This episode is a must-listen for business owners, entrepreneurs, and anyone looking to gain clarity in their financial life, providing both knowledge and tools to navigate this essential topic. Key Takeaways: ● 📊 Strategic Tax Alignment: Why coordinating business and personal tax returns is crucial for avoiding costly missteps. ● 🧾 The CPA as Confidant: How clients share deeply personal information—and the responsibility that comes with it. ● 🕰️ Timing is Everything: Why proactive planning (not last-minute filing) makes all the difference. ● 🌐 Specialized Services: From oil & gas outsourcing to R&D credits—how EEPB offers niche expertise across industries. ● 🤝 Relationship-Driven Success: Why long-term client relationships and understanding family dynamics are key to smart tax planning. Quotes from Christopher Saffron: ● "Being a CPA is kind of a sacred trust—you’re dealing with people’s lives, not just their numbers." ● "We’re in an industry run by deadlines—April, September, October—and motivating clients early is a big part of our work." ● "Our ideal client is someone we can serve holistically—both business and personal—so we’re not working at cross-purposes." 🔗 Conclusion: Clear, empathetic, and strategy-focused, Christopher gives listeners a behind-the-scenes look at what it really means to be a trusted financial advisor in today’s complex world. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    11 mins