Welcome back to the Six-Figure Freelancer Recipe! I’m Jaz, your pricing queen, and in this episode, I want to have an honest conversation about the realities of running a creative freelance business—the kind you probably left your nine-to-five for. If you’re anything like me, you might have imagined total freedom and more money, only to find yourself drowning in client work, putting out fires right and left, and still not hitting your income goals.

I get it—because I’ve been there. When I first started freelancing, I let my clients call all the shots. I was constantly on edge, afraid that if I said no to anything, the work would completely dry up. I said yes to every opportunity, worked longer hours, offered more services, and even discounted my rates, hoping something would finally click. Instead, I found myself stuck in a reactive, stressful cycle—measuring my success by how busy I was rather than how intentionally I was running my business.

But here’s the thing I had to learn the hard way: the problem isn’t your skills or your work ethic. The real challenge is shifting out of the employee mindset and fully stepping into your role as CEO of your business. This episode focuses on that shift. I share my personal journey and walk you through some powerful questions to help you do the same—questions that get to the heart of who’s really calling the shots in your business and what decisions you’ve been avoiding.

Take the time to write out your answers to the questions I ask in the free, complementary guide available at creativebusinesskitchen.com/6figures.

It’s time to finally move away from that client-to-client scramble and into the creative business owner role you deserve. Whether you’re struggling with burnout, feeling guilty for wanting more control, or just tired of being busy for the sake of being busy, this episode is for you. So let’s break out of the freelancer trap and start making those boss moves together.

Hey there, and welcome back to the Six-Figure Freelancer Recipe. I’m Jaz—your pricing queen—and in this episode, I’m sharing one of the most game-changing shifts you can make as a creative freelancer. If you’ve ever felt the pressure to be a “one-stop shop,” doing everything from social media management to SEO and web design, you’re definitely not alone. I’ve been there myself, juggling a laundry list of skills and services, worrying that I needed to say yes to every client or every project in order to succeed. But let’s be real: that approach can leave you feeling generic, unmemorable, and constantly undercutting your rates just to compete.

In this episode, I’m taking you behind the scenes of my own transformation—from being a generalist who tried to please everyone, to building a reputation as an expert who solves meaningful problems for clients. And don’t worry, we’re ditching the pressure to “niche down” in the old-school sense! Instead, we’ll talk about how to get clear on the problems you solve best, so you can communicate your magic in a way that actually attracts dream clients and higher rates.

I’ll walk you through practical prompts and questions pulled right from my free guide (which you can grab at creativebusinesskitchen.com/6figures), so you can start identifying what sets you apart and craft a client-attracting pitch that focuses on outcomes, not just a list of skills. We’ll even cover how to handle pricing conversations so you can stop competing on price and start being valued for your expertise.

If you’ve ever wished clients saw you as indispensable, or if you crave that confidence to speak up as an expert in your field, this episode is your invitation to make that real shift. Get ready to discover how to move from overlooked generalist to sought-after solution provider—and trust me, your freelance business will thank you!

Welcome back to the Six-Figure Freelancer Recipe! I’m Jaz, your pricing queen, and in this episode, we’re tackling a challenge that stops so many talented creatives from reaching their income goals—undercharging for high-impact work.

Ever found yourself delivering massive results for your clients, only to feel a pang of regret as you send off an invoice that barely scratches the surface of the value you’ve created? Trust me, I’ve been there. In fact, I share a story about a $2,500 project that brought in an extra $30,000 for a client—and the lesson I learned from underpricing my work.

This episode is all about making the shift from pricing your services by the hour, tying your income to your time, to confidently charging for the real value and outcomes you deliver. If you’re stuck adjusting your hourly rate, padding your hours, or saying yes to busy work just to justify your fees, this conversation is for you. I dive deep into why these “fixes” don’t actually solve the root problem, and why your creative brain is the true asset.

I’ll introduce you to the mindset and practical questions that help you stop justifying every dollar and start anchoring your pricing to the real business impact you create—think leads, conversions, growth, and transformation, not just tasks and hours. Plus, you’ll hear about real freelancers, like Jackie, who dramatically increased her rates (and income!) by shifting her pricing approach.

If you’re ready to work less, earn more, and stop tying your worth (and your client conversations) to the clock, this episode will show you how to step up and own your value. Don’t forget to grab the free guide at creativebusinesskitchen.com/6figures for the questions and reflection exercises mentioned—I want you to get clear, confident, and ready to charge what you’re truly worth.

Let’s leave behind the hours-for-dollars mindset and move towards pricing for results. You’re halfway to your six-figure recipe, and the next shift is one of my favorites—so stick around!

Welcome back to the Six-Figure Freelancer Recipe! I’m Jaz, your pricing queen, and in today’s episode, we’re getting right to the heart of why so many talented freelancers struggle to build the business they actually want—the kind that gives you freedom, flexibility, and consistent, thriving income.

Let’s get real: How many times have you replied, “Well, what do you need?” when a client asked what you offer? If you’re nodding along, you might already know you’re stuck in order-taker mode—constantly reinventing the wheel for clients, churning out complex custom proposals, and never quite hitting your income targets. Trust me, I’ve been there too. I used to call myself a “Jaz of all trades” and thought saying yes to everything would bring me success, but it only led to more hustle, less predictability, and almost no recurring revenue.

In this bite-sized episode, I break down why generalists are always busier (but less profitable!) than specialists and what really happens when you don’t have clear, packaged offers for your clients. I’ll show you how scope creep, proposal limbo, and inconsistent monthly income don’t have to be your norm—and the exact mindset shift that helped me (and my students, like Claire, the designer for allied healthcare providers) build multiple income pathways, diversify offers, and get clients saying yes without all the extra stress.

We’ll walk through the messy reality of freelancing—why custom quotes and “whatever it takes” service keeps you in a job, not a business—and then I’ll guide you through powerful questions that help you shift from order-taker to creative CEO. You’ll discover how to productize your services, create recurring revenue, and design a business that works for you, not just your clients.

Grab your free guide at creativebusinesskitchen.com/6figures, and take time to work through the action steps I share in this episode—they’re designed to help you simplify, scale, and finally get off that client-hunting hamster wheel. We’ll wrap up with a sneak peek at the next shift: turning paying clients into profitable partnerships you actually want to invest in.

If you’re tired of hustling for every single project and ready to build a truly profitable, ease-filled freelance business, this episode is your starting line. Let’s get packaging, productizing, and building the creative business you set out to create!

Welcome back to the Six-Figure Freelancer Recipe! I’m Jaz, your pricing queen, and in today’s episode, it’s time to get real about a topic that’s anything but glamorous—but absolutely crucial to building that six-figure freelance business you dreamed of. Let’s talk about systems. If you’ve ever found yourself hunched over your laptop late at night, scrambling to meet bloated client deadlines, misplacing feedback, or wondering if you invoiced for that last milestone, you’re not alone. I know firsthand how easy it is to fall into the chaos of trying to manage every detail in your head, only to spiral into burnout and find there’s zero time left to actually grow your business.

In this episode, I’m breaking down the unsexy truth that separates stressed-out, overwhelmed freelancers from six-figure business owners: having a handful of simple, customized systems that truly work for you. You’ll hear about the common traps—like endlessly working longer hours, piling on productivity apps, and abandoning overcomplicated processes—and why these are just Band Aids, not solutions. Instead, I’ll share how to create foundational workflows and clear boundaries, so you can stop reinventing the wheel and start protecting your time for the big-picture, CEO-level tasks that will actually move your business forward.

Grab your copy of the free guide at creativebusinesskitchen.com/6figures, because I’m walking you through key questions to help you pinpoint the business areas causing you the most stress, and how to systemize or automate them—yes, even as a solo creative. We’ll reimagine your freelance future, one where your projects run smoothly, your inbox isn’t a source of panic, and you’re working less but earning more.

If you’re sick of Band-Aid solutions and ready to finally set up the simple processes that turn chaos into consistency (and free up time and headspace for the growth you actually want), this episode is for you. Plus, I’ll let you in on how to book a free taste test call if you’re ready to get personalized support—and tease what’s coming in our next episode. So, let’s stop glorifying burnout and start building the freelance business you really signed up for.