What happens when you go all-in on one service? In this episode of Women in Agencies, host Beth chats with Margaret Ward, founder of Claddagh Creative, a specialist email marketing agency. Margaret shares the candid journey of pivoting her agency from a multi-service offering to focusing solely on email marketing.

Key topics discussed include:

- The decision and transition process of narrowing services to just email

- How specialisation has improved client referrals and outreach

- Practical insights into pricing, packaging, and one-off service models

- Common mistakes businesses make in email marketing

- The benefits of agency collaboration

If you've ever debated whether to niche down or how to make your agency more profitable, this conversation offers real-life strategies and reflections.

Want more support? Join Women in Agencies – womeninagencies.co.uk

https://www.claddaghcreative.com

Hosted on Acast. See acast.com/privacy for more information.

Discover Kim Somerville's insights on agency benchmarking, female founders, and sustainable success in this Women in Agencies episode.

How do you measure success as a creative agency founder beyond headcount and turnover? In this episode, Beth chats with Kim Somerville, co-founder of Agency by Agency, about benchmarking your agency against industry-wide data to find both sustainability and joy in how you do business.

Drawing from her own experiences leading agencies and working client-side in the charity sector, Kim shares why access to reliable, non self-reported data is empowering agency leaders—especially women—in making informed decisions.

Highlights include:

- The current state of the UK's agency landscape with over 25,000 agencies mapped

- Why 27% of UK agencies founded by women is worth celebrating—but why we need more

- What defines micro and small agencies and their £1.3B contribution to the economy

- The “sweet spot” in agency size for growth and agility

- Why data is critical for setting your own benchmarks, not just chasing revenue goals

Want more support? Join Women in Agencies – womeninagencies.co.uk

Hosted on Acast. See acast.com/privacy for more information.

TW: Birth and Loss

We spoke to Ellie, Founder of AgencyLand and Partnerships Director at Reflect Digital. Discussing everything from parenting to mental health to better agency policies.

Share your thoughts with us over on socials:

https://www.instagram.com/womeninagencies/

https://www.tiktok.com/@womeninagencies

JOIN US:

Looking for an empowering community where you can find inspiring

women to connect, collaborate and learn with?

🚀We promote career

and business development for our members.

📣Our members

network regularly shares business and job opportunities.

💥We are

cheerleaders. We are allies. We are leaders. We are learners.

Join Women in Agencies for just £22 per month - possibly the

best value business networking group you will find!

LINKS:

https://womeninagencies.com

https://www.reflectdigital.co.uk

Hosted on Acast. See acast.com/privacy for more information.

We chatted to the wonderful Ellie Hanson all about her journey from freelance to agency management!

Share your thoughts with us over on socials:

https://www.instagram.com/womeninagencies/

https://www.tiktok.com/@womeninagencies

JOIN US:

Looking for an empowering community where you can find inspiring

women to connect, collaborate and learn with?

🚀We promote career

and business development for our members.

📣Our members

network regularly shares business and job opportunities.

💥We are

cheerleaders. We are allies. We are leaders. We are learners.

Join Women in Agencies for just £22 per month - possibly the

best value business networking group you will find!

LINKS:

https://womeninagencies.com

https://www.sagesocialanddigital.co.uk

Hosted on Acast. See acast.com/privacy for more information.

We Chatted to Emily Hatton Business Operations Consultant and Founder of The Female Founder Space!

Share your thoughts with us over on socials:

https://www.instagram.com/womeninagencies/

https://www.tiktok.com/@womeninagencies

JOIN US:

Looking for an empowering community where you can find inspiring

women to connect, collaborate and learn with?

🚀We promote career

and business development for our members.

📣Our members

network regularly shares business and job opportunities.

💥We are

cheerleaders. We are allies. We are leaders. We are learners.

Join Women in Agencies for just £22 per month - possibly the

best value business networking group you will find!

LINKS:

https://womeninagencies.com

https://emily-hatton.com

Hosted on Acast. See acast.com/privacy for more information.

How can marketing agency leaders use AI to improve client outcomes, team efficiency, and business sustainability? In this episode of the Women in Agencies podcast, we sit down with agency founder Mary Anne Da Marzo to explore exactly that. Known for her hands-on digital expertise and content creation background, Mary Anne shares practical strategies and personal stories that shaped her journey from startup to streamlined success.

Covered in this episode:

- How Mary Anne built her agency from scratch by learning from 30 other agency pitches

- Lessons from sales brutality, cold calling, and early career resilience

- Where and how AI creates real value across client delivery and internal ops

- How her custom GPTs boost content creation, reporting and performance

- Why running a smaller, profitable agency can be a strategic choice, not a limitation

Want more support? Join Women in Agencies – womeninagencies.co.uk

Hosted on Acast. See acast.com/privacy for more information.

We talked Liz Corless, Marketing and Brand Development Leader at Keyword Studios, former Owner of ICHI Worldwide.

Share your thoughts with us over on socials:

https://www.instagram.com/womeninagencies/

https://www.tiktok.com/@womeninagencies

JOIN US:

Looking for an empowering community where you can find inspiring

women to connect, collaborate and learn with?

🚀We promote career

and business development for our members.

📣Our members

network regularly shares business and job opportunities.

💥We are

cheerleaders. We are allies. We are leaders. We are learners.

Join Women in Agencies for just £22 per month - possibly the

best value business networking group you will find!

LINKS:

https://www.keywordsstudios.com/en/

https://womeninagencies.com

Hosted on Acast. See acast.com/privacy for more information.

Share your thoughts with us over on socials:

https://www.instagram.com/womeninagencies/

https://www.tiktok.com/@womeninagencies

JOIN US:

Looking for an empowering community where you can find inspiring

women to connect, collaborate and learn with?

🚀We promote career

and business development for our members.

📣Our members

network regularly shares business and job opportunities.

💥We are

cheerleaders. We are allies. We are leaders. We are learners.

Join Women in Agencies for just £22 per month - possibly the

best value business networking group you will find!

LINKS:

https://www.creativepod.uk.com

https://womeninagencies.com

Hosted on Acast. See acast.com/privacy for more information.