Using AI to Scale Efficiently with Agency Leader Mary Anne Da Marzo
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Using AI to Scale Efficiently with Agency Leader Mary Anne Da Marzo
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About this listen
How can marketing agency leaders use AI to improve client outcomes, team efficiency, and business sustainability? In this episode of the Women in Agencies podcast, we sit down with agency founder Mary Anne Da Marzo to explore exactly that. Known for her hands-on digital expertise and content creation background, Mary Anne shares practical strategies and personal stories that shaped her journey from startup to streamlined success.
Covered in this episode:
- How Mary Anne built her agency from scratch by learning from 30 other agency pitches
- Lessons from sales brutality, cold calling, and early career resilience
- Where and how AI creates real value across client delivery and internal ops
- How her custom GPTs boost content creation, reporting and performance
- Why running a smaller, profitable agency can be a strategic choice, not a limitation
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