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Sister Sessions: The Women in Agencies Podcast

Sister Sessions: The Women in Agencies Podcast

By: Women in Agencies
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About this listen

Welcome to Sister Sessions, the official podcast of Women in Agencies, a thriving community for women navigating the agency world. Whether you're building a team, running a business, or growing your career in marketing, PR, digital, or creative services, this podcast delivers the insight, inspiration, and industry-specific strategies you need to thrive.


Each episode features expert conversations with women across the agency ecosystem, from account managers and creatives to founders and operations leads. You’ll hear candid discussions on challenges like imposter syndrome, client relationships, leadership growth, flexible work, DEI, and mastering new tech like AI and social SEO.


Tune in for:

  • Actionable advice for scaling your agency or team
  • Career growth tips from women at every level
  • Real stories on balancing work, leadership, and life
  • Expert-led chats on HR, branding, PPC, social media, and more


Whether you're a freelancer building your first client roster or a director scaling a team of 30, Sister Sessions is your go-to source for community-driven wisdom and agency-world breakthroughs.


🎧 Subscribe now and become part of a movement that champions collaboration, growth, and women-led leadership in agencies.


💻 Join the community: womeninagencies.com

Hosted on Acast. See acast.com/privacy for more information.

Women in Agencies Career Success Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Margaret Ward on Specialising in Email Marketing and Agency Growth

    Margaret Ward on Specialising in Email Marketing and Agency Growth
    Aug 10 2025

    What happens when you go all-in on one service? In this episode of Women in Agencies, host Beth chats with Margaret Ward, founder of Claddagh Creative, a specialist email marketing agency. Margaret shares the candid journey of pivoting her agency from a multi-service offering to focusing solely on email marketing.

    Key topics discussed include:

    - The decision and transition process of narrowing services to just email

    - How specialisation has improved client referrals and outreach

    - Practical insights into pricing, packaging, and one-off service models

    - Common mistakes businesses make in email marketing

    - The benefits of agency collaboration

    If you've ever debated whether to niche down or how to make your agency more profitable, this conversation offers real-life strategies and reflections.

    Want more support? Join Women in Agencies – womeninagencies.co.uk


    https://www.claddaghcreative.com

    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    39 mins
  • Kim Somerville on Benchmarking Growth and Data For Growth

    Kim Somerville on Benchmarking Growth and Data For Growth
    Jul 6 2025

    Discover Kim Somerville's insights on agency benchmarking, female founders, and sustainable success in this Women in Agencies episode.


    How do you measure success as a creative agency founder beyond headcount and turnover? In this episode, Beth chats with Kim Somerville, co-founder of Agency by Agency, about benchmarking your agency against industry-wide data to find both sustainability and joy in how you do business.

    Drawing from her own experiences leading agencies and working client-side in the charity sector, Kim shares why access to reliable, non self-reported data is empowering agency leaders—especially women—in making informed decisions.

    Highlights include:

    - The current state of the UK's agency landscape with over 25,000 agencies mapped

    - Why 27% of UK agencies founded by women is worth celebrating—but why we need more

    - What defines micro and small agencies and their £1.3B contribution to the economy

    - The “sweet spot” in agency size for growth and agility

    - Why data is critical for setting your own benchmarks, not just chasing revenue goals

    Want more support? Join Women in Agencies – womeninagencies.co.uk

    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    33 mins
  • Love, Loss and Agency Life with Ellie Hale

    Love, Loss and Agency Life with Ellie Hale
    May 29 2025

    TW: Birth and Loss


    We spoke to Ellie, Founder of AgencyLand and Partnerships Director at Reflect Digital. Discussing everything from parenting to mental health to better agency policies.


    Share your thoughts with us over on socials:

    https://www.instagram.com/womeninagencies/

    https://www.tiktok.com/@womeninagencies


    JOIN US:


    Looking for an empowering community where you can find inspiring

    women to connect, collaborate and learn with?


    🚀We promote career

    and business development for our members.

    📣Our members

    network regularly shares business and job opportunities.

    💥We are

    cheerleaders. We are allies. We are leaders. We are learners.

    Join Women in Agencies for just £22 per month - possibly the

    best value business networking group you will find!


    LINKS:


    https://womeninagencies.com

    https://www.reflectdigital.co.uk

    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    49 mins
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