In this episode of the Women in Agencies Podcast, we’re joined by Madeline Yervant, Client Services Director at 400 Communications, a B-Corp accredited design agency focused on purpose-driven work.

With nearly two decades of experience in the creative industry, Maddie shares her journey through the agency world — from project management roles to leadership — and how relationships, mentorship and curiosity have shaped her career along the way.

We talk about the realities of agency life, including how networking is less about working a room and more about building meaningful professional relationships. Maddie also shares how 400 Communications has built a culture rooted in respect, collaboration and impact, and what it really means to operate as a B-Corp agency.

The conversation explores:

• How agencies can build healthier, more supportive workplace cultures
• Why mentorship and peer learning are essential for developing talent
• The role of purpose-driven work in motivating teams and producing meaningful results
• The evolving opportunities for women in creative and client services roles
• Why growth doesn’t always mean getting bigger — sometimes it means getting better

Maddie also reflects on the importance of advocating for women in leadership, creating opportunities for others, and fostering workplaces where people feel heard, valued and empowered.

• If you’re working in an agency or building your career in the creative industry, this episode offers thoughtful insights on leadership, culture and creating meaningful impact through your work.

Want more support? Join Women in Agencies – womeninagencies.co.uk

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What happens when you go all-in on one service? In this episode of Women in Agencies, host Beth chats with Margaret Ward, founder of Claddagh Creative, a specialist email marketing agency. Margaret shares the candid journey of pivoting her agency from a multi-service offering to focusing solely on email marketing.

Key topics discussed include:

- The decision and transition process of narrowing services to just email

- How specialisation has improved client referrals and outreach

- Practical insights into pricing, packaging, and one-off service models

- Common mistakes businesses make in email marketing

- The benefits of agency collaboration

If you've ever debated whether to niche down or how to make your agency more profitable, this conversation offers real-life strategies and reflections.

Want more support? Join Women in Agencies – womeninagencies.co.uk

https://www.claddaghcreative.com

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Discover Kim Somerville's insights on agency benchmarking, female founders, and sustainable success in this Women in Agencies episode.

How do you measure success as a creative agency founder beyond headcount and turnover? In this episode, Beth chats with Kim Somerville, co-founder of Agency by Agency, about benchmarking your agency against industry-wide data to find both sustainability and joy in how you do business.

Drawing from her own experiences leading agencies and working client-side in the charity sector, Kim shares why access to reliable, non self-reported data is empowering agency leaders—especially women—in making informed decisions.

Highlights include:

- The current state of the UK's agency landscape with over 25,000 agencies mapped

- Why 27% of UK agencies founded by women is worth celebrating—but why we need more

- What defines micro and small agencies and their £1.3B contribution to the economy

- The “sweet spot” in agency size for growth and agility

- Why data is critical for setting your own benchmarks, not just chasing revenue goals

Want more support? Join Women in Agencies – womeninagencies.co.uk

Hosted on Acast. See acast.com/privacy for more information.