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Margaret Ward on Specialising in Email Marketing and Agency Growth

Margaret Ward on Specialising in Email Marketing and Agency Growth

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What happens when you go all-in on one service? In this episode of Women in Agencies, host Beth chats with Margaret Ward, founder of Claddagh Creative, a specialist email marketing agency. Margaret shares the candid journey of pivoting her agency from a multi-service offering to focusing solely on email marketing.

Key topics discussed include:

- The decision and transition process of narrowing services to just email

- How specialisation has improved client referrals and outreach

- Practical insights into pricing, packaging, and one-off service models

- Common mistakes businesses make in email marketing

- The benefits of agency collaboration

If you've ever debated whether to niche down or how to make your agency more profitable, this conversation offers real-life strategies and reflections.

Want more support? Join Women in Agencies – womeninagencies.co.uk


https://www.claddaghcreative.com

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