Too many of you are building your electrical business on rented land — and Google just reminded me the hard way.

1. Stop chasing leads, let them chase you HERE

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How one greedy invoice cost me thousands in lost referrals — and how electricians can avoid burning bridges with both clients and mates.

Learn why short-term thinking kills long-term success and how protecting relationships is the smartest marketing move for any electrician serious about building a profitable business.

1. Stop chasing leads, let them chase you HERE

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Cutting your Electrical quote by 20% might feel like a small move—but you’re actually slashing your profit in half. In this one, I break down the real cost of discounts and share how to price jobs without shafting yourself. If you’re dropping your pants to win work, listen to this first.

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Electricians! Are you marketing to your future clients—or your crew? If your Insta feed is full of switchboards and under-house shots with no explanation, you’re doing it wrong. This one’s about shifting your mindset and making content that actually pulls in work—not just likes.

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Sparkies! Flyers aren’t dead - just redesigned. In this episode, I break down a trend I’ve seen land in my own mailbox: casual, “handwritten” notes paired with fridge magnets. It’s simple, clever, and it’s working. Might be time to ditch the glossy brochures.

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Electricians get paid quicker, and pass the card fees.

Are you making it too hard for clients to pay you? In this episode, I break down how to remove payment friction using tools like ServiceM8 Pay, PayID, and card options.

- Servicem8 Sign Up Offer

- Servicem8 Pay Setup

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Electricians. Not all websites are built equal. In this episode, I break down the three types—service-style, profile-style, and ad landing pages—and which suits your business best. Stop expecting one site to do it all. Pick the right tool for the job, and convert more leads.

Squeeze page 👉🏼 Link HERE

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Most sparkies speak to clients like they’re other tradies—and it’s costing them work. In this episode, I unpack how the school system messed with us, and how that same mindset is hurting your marketing. Learn how to dumb down your quotes (in a good way), speak your client's language, and win more jobs.

1. Stop chasing leads, let them chase you HERE

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