What if I told you 37% of all ecommerce email sales come from just 2% of emails sent? In this episode of Shopify 1% Podcast, I sit down with Greg Zakowicz, Senior Ecommerce Expert at Omnisend, to uncover how to turn basic automations into profit machines. We dive into real-world strategies that top-performing Shopify brands use to grow, retain, and re-engage their customers — with tactics you can start using today. Whether you're sending one email a month or running complex flows, this episode is pure gold.

📩 Welcome Emails Are Non-Negotiable Set the tone early — a strong welcome series drives conversions and builds trust from day one.

🔄 Automations = Cheat Codes 37% of all email-driven revenue comes from automations like welcome series, cart abandonment, and product abandonment — even though they make up just 2% of total sends.

📦 Post-Purchase = The Most Underused Goldmine Help customers get the most from your product after the sale. Think tips, tutorials, and how-tos — not just a review request.

📊 Back-in-Stock Emails Convert Like Crazy Omnisend’s data shows back-in-stock flows convert at nearly 6% — the highest of any automation.

⚙️ Segment by Behavior Use clicks, product views, and cart value to customize flows — for example, only offer discounts to carts over $50.

🎯 SMS Isn’t Just for Gen Z Even Greg’s mom gets brand texts. SMS works across generations, and it's becoming table stakes for retention marketing.

🧪 A/B Test with Purpose Forget button color. Test things that move the needle — like message type (plain text vs. graphic) and actual CTAs.

🔥 Support = Growth Strategy Customers who interact with support during trial activate at nearly double the rate. Great support doesn’t cost — it pays.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Omnisend: https://www.omnisend.com Annual Omnisend Email & SMS Benchmarks Report: https://www.linkedin.com/in/gregzakowicz/ Jay Myers on LinkedIn: https://www.linkedin.com/in/jaymyers/

What happens when you stop playing it safe with influencer marketing and start thinking like a CFO and a CMO? You get results like 772% growth in new customer revenue while decreasing CAC by 61%. In this episode of Shopify 1% with Cody Wittick from Kinship, we dive into what it really takes to scale a Shopify store today—from financial forecasting and creative strategy to why human-driven influencer content still outperforms AI. If you’re in that sweet $5M–$50M revenue range and wondering whether to hire in-house or partner with a growth agency, don’t skip this one. 🚀

📦 Product Seeding Still Works Sending free products with no strings attached to influencers can still drive massive UGC and ad performance—especially when managed at scale.

📉 Lower CAC + Higher LTV = Growth Goldmine Brands like Purdy & Fig saw 772% new customer growth while reducing CAC by 61%. It’s all about offer + creative + targeting.

🧠 AI Can’t Replace Authenticity (Yet) Cody breaks down why AI-generated influencers and UGC still fall short of the real thing—and why human connection still converts best.

🔮 Forecast Like a CFO Growth without profitability is a trap. Kinship builds bottom-up financial forecasts tied to real cohort data, fixed costs, and customer retention.

🧪 Landing Pages Beat Product Pages (Most of the Time) They’ve seen conversion rates double using simple, focused landing pages instead of sending ad traffic to PDPs.

⚖️ AMER is the New ROAS Acquisition Marketing Efficiency Ratio (AMER) gives a clearer view than just in-platform CPA, especially when measuring true new customer growth.

💡 $10K Growth Strategy? Start With Product Seeding + Content, Not Paid Ads If you’re just starting, don’t spend your whole budget on paid. Use it to build an organic foundation and create lasting relationships.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Kinship Agency: https://www.kynship.co/ Kinship App for Product Seeding: https://bit.ly/kynship-app Shopify Collabs: https://bit.ly/collabs-app Supergut: https://supergut.com Purdy & Figg: https://purdyandfigg.com Liquid Death: https://liquiddeath.com Shogun Landing Page Builder: https://bit.ly/shogun-app Aaron Orendorff on LinkedIn: https://www.linkedin.com/in/aaronorendorff Nick Raushenbush (Shogun): https://www.linkedin.com/in/nickraushenbush

Ever wondered why your product pages aren’t converting like they should? In this episode, I sit down with Nick Raushenbush, co-founder of Shogun, to dive deep into the art (and science) of building high-converting landing pages for your Shopify store. We break down the power of personalization, A/B testing, and SEO optimization—and why custom landing pages can convert up to 55% better than generic product pages. If you’re serious about scaling your store, this episode is your landing page masterclass.

🛠️ Product Pages ≠ Landing Pages Product pages are for closing, not storytelling. Landing pages are where the magic (and conversion) begins.

📈 Custom Pages Boost Conversions Merchants using tailored landing pages see up to 55% higher conversion rates than those sending traffic to default product pages.

🔀 A/B Testing is Your Secret Weapon Test headlines, buttons, layouts—even small changes can lead to massive wins. Shogun makes it super easy (we timed it: 7 seconds to launch a test).

🌎 Personalization Converts Better Create different experiences based on device, referral source, or even time of day. Yes, you can welcome Instagrammers by name.

⚡ Speed = Revenue The faster you can launch a campaign, the faster you can capitalize. Tools like Shogun eliminate dev bottlenecks.

🔍 Built-in SEO That Works Shogun’s keyword optimizer clusters your content, gives SEO tips, and helps you rank—because organic traffic is the long game.

📊 Data You Can Actually Use Insights, performance scores, and conversion tracking baked right into your editor—no more tab juggling.

🎉 Big Wins from Small Tweaks From moving an add-to-cart button above the fold to changing product images in bundles—these tiny shifts can deliver massive ROI.

• Shogun Experience Manager: https://getshogun.com
• Shogun on Shopify App Store: https://bit.ly/shogun-app
• Case Study on Clear Within’s 80% Add-to-Cart Boost: https://getshogun.com/customers/clear-within
• True Classic Tees (shoutout example): https://trueclassictees.com
• Shogun’s Free Trial (10 Days!): https://getshogun.com/pricing
• Klaviyo (for customer-level personalization): https://bit.ly/klaviyo-s1p
• Best Landing Page Conversion Stats Source: https://blog.hubspot.com/marketing/landing-page-statistics

🎁 Special Offer: Try Shogun free for 10 days – no strings attached. Build your first high-converting landing page today: https://bit.ly/shogun-app

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold