🎬 🍿Today's episode was based on this video. https://youtu.be/z10ea3mj_BQ

The podcast will make sense if you're listening to just the audio version, but there is a lot more value in the visuals in the video if you're able to watch.

Black Friday as gotten boring... It's the same old sales every year, confusing coupon codes, no emotional connection, and brands are standing out less and less in the inbox.

What if your best customers never had to touch a coupon code again and instantly saw their VIP pricing the second they logged in? And not just saw VIP pricing, but FELT like a VIP. In today’s 1% Win, I break down how you can unlock true member-style pricing on Shopify. With 79% of consumers saying loyalty programs make them more likely to stick with a brand, and VIP shoppers spending 3x more than average customers, this simple tweak will transform your revenue.

Key Take-aways 💡 Why traditional discount codes actually frustrate customers—and how to fix it. 👑 How member-style pricing builds loyalty and creates a true “VIP experience.” 🚀 The impact of segmenting pricing by spend, purchase history, or customer tags. 🛒 How to set up unlimited price groups in Shopify without complicated workarounds. 📈 Why eliminating friction in pricing boosts conversion and long-term customer value.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

If you’re still treating TikTok like “just another social channel,” you’re leaving Shopify revenue on the table. TikTok Shop isn’t a toy, it’s a MASSIVE sales engine. Global GMV doubled to roughly $26.2B in H1 2025, and the platform now pushes all Shop ads into GMV Max to optimize for conversions, not vanity metrics. In this episode, I sit down with Jordan West of Social Commerce Club to unpack a practical playbook for Shopify brands: creator-led selling, the blitz-launch strategy, and how to sync orders back to Shopify without chaos. TikTok is becoming a primary sales channel.

• Why TikTok Shop is a sales channel, not “just content,” and how creator incentives make it perform like commission-only sales at scale.

• The Blitz Launch: seed 100 to 200 creators, stack spend on day one, let GMV Max amplify the winners, and trigger the flywheel of organic plus paid.

• Smart commissioning: when a seemingly “high” 40 percent organic commission can actually beat your blended paid CAC math.

• The new ad reality: GMV Max becomes the default for Shop ads, so success hinges on more tagged UGC and broader creative variety.

• Product fit and pricing: why sub-$100 AOV with bundle options tends to work best for TikTok Shop, and when to think twice about high-AOV categories.

• Ops without headaches: use a connector to push TikTok orders back into Shopify for fulfillment and returns.

• Creator sourcing at scale: how to find, brief, and manage creators with discovery tools and off-platform communities that keep momentum high.

• Market proof points: TikTok’s shopper base and adoption continue to surge, with tens of millions of US buyers and majority consumer penetration.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Social Commerce Club: https://www.youtube.com/@jordantwestecom Jordan West on X: https://x.com/jordantwestecom TikTok Shop Affiliate Center: https://ads.tiktok.com/help/article/gmv-max-migration-tiktok-shop-ads ShoppeDance VeriSync for Shopify-TikTok sync: https://www.aftership.com/feed AfterShip Feed on Shopify App Store: https://reacherapp.com Kalodata – TikTok Shop analytics: https://www.shopify.com/plus Bold Commerce Apps for Shopify: https://www.boldcommerce.com/shopify

Most Shopify entrepreneurs don’t fail because of bad products or weak SEO. They fail because of one thing: they run out of money. In fact, 83% of businesses are not profitable, and yet the majority of Shopify stores never stop to address this until it’s too late. In today’s episode, I sit down with bestselling author Mike Michalowicz (Profit First, Clockwork, The Money Habit) to talk about eradicating “entrepreneurial poverty.”

We dive into money habits, why hustle culture is a scam, and the practical systems every Shopify store owner needs to build a sustainable business. Trust me — if you think profit is something you’ll “hit” one day, this episode will change the way you see entrepreneurship forever.

Key Take-aways

• Why most Shopify businesses fail, and why it’s rarely because of the product.

• The Profit First framework and why profitability isn’t an event, it’s a habit.

• How founder burnout and poor money habits destroy great stores.

• Why removing yourself from the business (Clockwork method) is a true measure of success.

• The importance of constraints in sparking innovation and efficiency.

• Why small business isn’t just the backbone of the economy — it IS the economy.

Resources & Links Mentioned in the Show

• Mike Michalowicz Website (Mike Motorbike): https://www.youtube.com/results?search_query=mike+michalowicz
• Shopify: https://www.shopify.com
• Shopify Plus: https://www.shopify.com/plus
• Bold Commerce Apps for Shopify: https://boldcommerce.com/shopify

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Everyone’s obsessed with their Shopify landing pages, but here’s the inconvenient truth: most of your customers never even make it there. They’re stalking your Instagram, TikTok, or YouTube profile first. And if that page isn’t optimized, you’re bleeding conversions before the game even starts. In this episode, I’ll walk you through how to turn your social media profile into a true “pre-landing page” that pulls people in and makes them click through to buy. Considering that over 70% of shoppers check a brand’s social media before purchasing, this small change can mean big money for your Shopify store.

Key Take-aways

• Your social media profile is a critical step in the buying journey and should be treated like a landing page
• Optimize highlights, pinned content, and bio links to showcase bestsellers, reviews, and trending products
• Focus on storytelling and brand trust, not just a pretty grid layout
• Use customer reviews and UGC in story highlights to increase credibility
• Make it effortless for visitors to find your top products and offers without having to dig through your feed

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

What if I told you that raising millions might be the worst thing you could do for your Shopify business? In this episode, I sit down with Rytis Lauris, CEO and co-founder of Omnisend, to talk about how he grew one of the top-performing Shopify apps to $50M ARR without a dime in VC funding. Yep, bootstrapped. We dive into the real impact of email and SMS marketing, why automations are still wildly underused (even by the big brands), and how AI is shaking up the ecommerce game.

Here's a stat that should blow your mind: automations make up only 2% of email volume but drive 40% of revenue. If you're running a Shopify store and still blasting emails like it's 2015, this episode is your wake-up call.

• Why bootstrapping may give your Shopify store a strategic advantage over raising VC
• How Omnisend scaled to $50M ARR by being customer funded
• The automation blind spot: 2% of emails generate 40% of revenue
• Smart segmentation strategies that increase conversions without increasing effort
• The compounding power of small, creative improvements over time
• How to use AI in your ecommerce business starting today
• Why retention is more powerful than acquisition for long-term Shopify growth
• Ideas to spark innovation in your store with limited time, budget, or team

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

• Rytis Lauris on LinkedIn: https://www.linkedin.com/in/rytisl/
• Omnisend Email & SMS Marketing: https://www.omnisend.com
• Omnisend 30% Off for 3 Months: Use code JAY30 at checkout or go to https://www.omnisend.com and enter JAY30
• Hard Thing About Hard Things (Book by Ben Horowitz): https://www.amazon.com/dp/0062273205
• Judge.me Reviews App: https://judge.me
• Gorgias Helpdesk: https://www.gorgias.com
• Bold Commerce Apps: https://www.boldcommerce.com/shopify
• Shopify Plus Info: https://www.shopify.com/plus

They say loyalty is earned. I say it’s often misunderstood. In this episode, I unpack the hard truth: most Shopify “loyalty” programs are just discount addiction disguised as marketing. Punch cards, reward points, all that jazz? They don’t build real loyalty. True brand devotion happens when you do something for your customer that’s unexpected and unforgettable. With over 70 percent of customers admitting they’ll abandon a brand after just one bad experience, this is your invitation to rethink how you create emotional connection. It’s not about the perks. It’s about the surprise. And yes, we talk about free coffee, dead dogs, and why your best customer might be the one yelling at you in all caps.

Key Take-aways

• True customer loyalty comes from doing something unexpected and meaningful
• Most Shopify loyalty programs don’t build actual loyalty, just habit
• Intrinsic motivation creates stronger emotional connection than external rewards
• Surprise and delight moments are incredibly powerful for retention
• Handwritten notes and small gifts are underused marketing weapons
• The best influencers aren’t on TikTok, they’re your customer’s best friends
• Thoughtful gifting can outperform paid ads in acquisition and retention
• Loyal customers are often created when something goes wrong and you make it right
• Angry customers can become your most loyal advocates if you handle it well
• Think of kindness as a marketing cost, not a cost of goods sold

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

You don’t need better headlines. You need a better reason to buy. In today’s episode, I break down one of the biggest blind spots in e-commerce: your offer probably sucks. Harsh? Maybe. True? Absolutely. Too many Shopify brands are obsessing over button colors and layout tweaks, but completely ignoring the real sales driver. A killer landing page won’t save a boring product. But a killer offer can make even an average page convert like crazy.

Here’s what the numbers say. A strong offer can increase conversions by 40 percent through bundles alone. Add urgency and you’re looking at a 332 percent lift, according to CXL. And get this, MEC Labs found that 60 percent of conversions are driven by the offer, while the landing page accounts for just 20 percent. If you're running a Shopify store and still treating your product like it sells itself, this episode is your wake-up call.

Key Take-aways

• 60 percent of conversions come from the offer, not the page design
• Value stacking like bundles, gifts, or guarantees creates perceived value
• Urgency can drive conversion lifts of over 300 percent
• A low price doesn’t mean a good deal unless the value feels high
• Test how much value to stack before it feels "too good to be true"
• Focus on your top three products and ask if they have an actual offer or just a price
• Lifetime warranties and bonuses can justify higher pricing and boost trust
• Your time is better spent crafting irresistible offers than tweaking page elements

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Let’s be real. Subscriptions aren’t just about shaving kits and snack boxes anymore. The Shopify brands that are winning are the ones treating subscriptions like a long-term relationship, not a quick sale. In this episode, I chat with Adam Levinter, author of The Subscription Boom and winner of the 2025 Subscription Impact Award, to unpack what’s working in subscription commerce right now... and what might get you slapped with an FTC fine. We’re talking about the $1 trillion subscription economy, why your cancellation flow could be a legal landmine, and how to create loyalty programs that don’t suck. If you’re running a Shopify store and want to scale smarter, retain longer, and sleep better at night, this one’s a must-listen.

Key Take-aways

• The subscription economy is projected to hit $1 trillion by 2028. Shopify brands should absolutely care
• The FTC's Click-to-Cancel ruling is already live. If your cancellation flow is confusing, you're at risk
• Paid VIP memberships outperform free loyalty programs in retention and revenue
• Most subscription churn happens early. Your onboarding game needs to be tight
• Referral strategies are massively underutilized by Shopify brands
• Voluntary churn and payment failure churn are two different beasts. Treat them accordingly
• Amazon is no longer the enemy of DTC. It’s a smart secondary channel for Shopify growth
• If you're afraid to email your subscribers, your offer isn’t valuable enough

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Resources & Links Mentioned in the Show

• Adam Levinter on LinkedIn: https://www.linkedin.com/in/adam-j-levinter-sbase/
• Scriberbase (Subscription Consulting): https://www.scriberbase.com
• Axis Brands Group (Shopify and Amazon Growth): https://www.axisbrandsgroup.com
• SubSummit Conference: https://subsummit.com
• The Subscription Boom (book): https://a.co/d/8IGyh9A
• SKOOL - Subscription Scale Course: https://www.skool.com
• Bold Subscriptions App: https://www.boldcommerce.com/subscriptions
• Judge.me Reviews: https://judge.me
• Gorgias Helpdesk: https://www.gorgias.com
• Liquid Death (case study example): https://liquiddeath.com