What if I told you 37% of all ecommerce email sales come from just 2% of emails sent? In this episode of Shopify 1% Podcast, I sit down with Greg Zakowicz, Senior Ecommerce Expert at Omnisend, to uncover how to turn basic automations into profit machines. We dive into real-world strategies that top-performing Shopify brands use to grow, retain, and re-engage their customers — with tactics you can start using today. Whether you're sending one email a month or running complex flows, this episode is pure gold.

📩 Welcome Emails Are Non-Negotiable Set the tone early — a strong welcome series drives conversions and builds trust from day one.

🔄 Automations = Cheat Codes 37% of all email-driven revenue comes from automations like welcome series, cart abandonment, and product abandonment — even though they make up just 2% of total sends.

📦 Post-Purchase = The Most Underused Goldmine Help customers get the most from your product after the sale. Think tips, tutorials, and how-tos — not just a review request.

📊 Back-in-Stock Emails Convert Like Crazy Omnisend’s data shows back-in-stock flows convert at nearly 6% — the highest of any automation.

⚙️ Segment by Behavior Use clicks, product views, and cart value to customize flows — for example, only offer discounts to carts over $50.

🎯 SMS Isn’t Just for Gen Z Even Greg’s mom gets brand texts. SMS works across generations, and it's becoming table stakes for retention marketing.

🧪 A/B Test with Purpose Forget button color. Test things that move the needle — like message type (plain text vs. graphic) and actual CTAs.

🔥 Support = Growth Strategy Customers who interact with support during trial activate at nearly double the rate. Great support doesn’t cost — it pays.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Omnisend: https://www.omnisend.com Annual Omnisend Email & SMS Benchmarks Report: https://www.linkedin.com/in/gregzakowicz/ Jay Myers on LinkedIn: https://www.linkedin.com/in/jaymyers/

What happens when you stop playing it safe with influencer marketing and start thinking like a CFO and a CMO? You get results like 772% growth in new customer revenue while decreasing CAC by 61%. In this episode of Shopify 1% with Cody Wittick from Kinship, we dive into what it really takes to scale a Shopify store today—from financial forecasting and creative strategy to why human-driven influencer content still outperforms AI. If you’re in that sweet $5M–$50M revenue range and wondering whether to hire in-house or partner with a growth agency, don’t skip this one. 🚀

📦 Product Seeding Still Works Sending free products with no strings attached to influencers can still drive massive UGC and ad performance—especially when managed at scale.

📉 Lower CAC + Higher LTV = Growth Goldmine Brands like Purdy & Fig saw 772% new customer growth while reducing CAC by 61%. It’s all about offer + creative + targeting.

🧠 AI Can’t Replace Authenticity (Yet) Cody breaks down why AI-generated influencers and UGC still fall short of the real thing—and why human connection still converts best.

🔮 Forecast Like a CFO Growth without profitability is a trap. Kinship builds bottom-up financial forecasts tied to real cohort data, fixed costs, and customer retention.

🧪 Landing Pages Beat Product Pages (Most of the Time) They’ve seen conversion rates double using simple, focused landing pages instead of sending ad traffic to PDPs.

⚖️ AMER is the New ROAS Acquisition Marketing Efficiency Ratio (AMER) gives a clearer view than just in-platform CPA, especially when measuring true new customer growth.

💡 $10K Growth Strategy? Start With Product Seeding + Content, Not Paid Ads If you’re just starting, don’t spend your whole budget on paid. Use it to build an organic foundation and create lasting relationships.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Kinship Agency: https://www.kynship.co/ Kinship App for Product Seeding: https://bit.ly/kynship-app Shopify Collabs: https://bit.ly/collabs-app Supergut: https://supergut.com Purdy & Figg: https://purdyandfigg.com Liquid Death: https://liquiddeath.com Shogun Landing Page Builder: https://bit.ly/shogun-app Aaron Orendorff on LinkedIn: https://www.linkedin.com/in/aaronorendorff Nick Raushenbush (Shogun): https://www.linkedin.com/in/nickraushenbush

Ever wondered why your product pages aren’t converting like they should? In this episode, I sit down with Nick Raushenbush, co-founder of Shogun, to dive deep into the art (and science) of building high-converting landing pages for your Shopify store. We break down the power of personalization, A/B testing, and SEO optimization—and why custom landing pages can convert up to 55% better than generic product pages. If you’re serious about scaling your store, this episode is your landing page masterclass.

🛠️ Product Pages ≠ Landing Pages Product pages are for closing, not storytelling. Landing pages are where the magic (and conversion) begins.

📈 Custom Pages Boost Conversions Merchants using tailored landing pages see up to 55% higher conversion rates than those sending traffic to default product pages.

🔀 A/B Testing is Your Secret Weapon Test headlines, buttons, layouts—even small changes can lead to massive wins. Shogun makes it super easy (we timed it: 7 seconds to launch a test).

🌎 Personalization Converts Better Create different experiences based on device, referral source, or even time of day. Yes, you can welcome Instagrammers by name.

⚡ Speed = Revenue The faster you can launch a campaign, the faster you can capitalize. Tools like Shogun eliminate dev bottlenecks.

🔍 Built-in SEO That Works Shogun’s keyword optimizer clusters your content, gives SEO tips, and helps you rank—because organic traffic is the long game.

📊 Data You Can Actually Use Insights, performance scores, and conversion tracking baked right into your editor—no more tab juggling.

🎉 Big Wins from Small Tweaks From moving an add-to-cart button above the fold to changing product images in bundles—these tiny shifts can deliver massive ROI.

• Shogun Experience Manager: https://getshogun.com
• Shogun on Shopify App Store: https://bit.ly/shogun-app
• Case Study on Clear Within’s 80% Add-to-Cart Boost: https://getshogun.com/customers/clear-within
• True Classic Tees (shoutout example): https://trueclassictees.com
• Shogun’s Free Trial (10 Days!): https://getshogun.com/pricing
• Klaviyo (for customer-level personalization): https://bit.ly/klaviyo-s1p
• Best Landing Page Conversion Stats Source: https://blog.hubspot.com/marketing/landing-page-statistics

🎁 Special Offer: Try Shogun free for 10 days – no strings attached. Build your first high-converting landing page today: https://bit.ly/shogun-app

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Discounts and promotions can make or break your Shopify store’s success. In this episode, Jay Myers sits down with Daniel Patricio, ex-Shopify product leader and founder of Abra Promotions, to dive deep into how to run high-converting, strategic promotions without eroding your margins. Daniel shares how smarter discounting can increase conversion rates by 20-30% and boost average order value—without giving away profits. From automatic discounts that eliminate coupon codes to personalized promotional strategies, this episode is packed with insider insights on how to maximize revenue while keeping customers engaged. If you’re still relying on basic discount codes, you’re leaving money on the table. Listen in and start optimizing your promotions today!

✅ Better UX = Higher Conversion – Customers are 30% more likely to complete a purchase when discounts are automatically applied and visible rather than requiring a coupon code. 📈

🎁 Gift with Purchase > Discounts – Offering a free gift boosts perceived value and AOV more effectively than a percentage-off discount. 🛍️

🔗 Dynamic Discounting is a Game Changer – Abra allows merchants to show discounted prices automatically on the storefront, increasing trust and reducing cart abandonment. 💡

🏆 Exclusive VIP Offers Work – Giving your best customers private discounts or early access helps increase loyalty and retention. 👑

🎯 Personalized Promotions Convert Better – Instead of sitewide discounts, use tiered discounts, product-specific markdowns, and dynamic pricing to increase profitability. 💰

📱 Mobile & Affiliate Discounts Drive Sales – Integrating with platforms like Tapcart and Social Snowball allows brands to run targeted, seamless discounts in mobile apps and influencer campaigns. 📲

⚡ The Best Promotions Feel Exclusive – Limited-time, personalized, and unique promotions create urgency and drive action. ⏳

• Abra Promotions – https://bit.ly/abra-promos
• Daniel Patricio on LinkedIn – https://www.linkedin.com/in/danielpatricio/
• Reactiv Mobile App Builder for Shopify – https://bit.ly/reactiv-app
• Tapcart (Mobile App for Shopify) – https://bit.ly/tapcart
• Social Snowball (Affiliate Marketing for Shopify) – https://bit.ly/social-snowball

Daniel and the Abra team are offering FREE onboarding and setup of your first promotion—whether it’s a dynamic discount, gift with purchase, or tiered offer. Simply install Abra and mention this podcast to claim the offer! 🚀

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

B2B is not a business model, it’s a channel.

In this episode we sit down with B2B e-commerce expert Jason Greenwood to discuss the massive opportunities in B2B e-commerce, how Shopify is evolving to support B2B merchants, and why D2C Shopify brands should consider adding a wholesale strategy to their business. From Amazon Business disrupting distribution to Shopify’s B2B tools and marketplaces, this episode is packed with actionable insights for merchants looking to future-proof their brands.

✅ B2B is a Channel, Not a Business Model – Even D2C brands should consider wholesale to de-risk their business and drive growth.

✅ Shopify is Going All-In on B2B – Shopify Plus now includes B2B features like price lists, minimum order quantities, account-based pricing, and CSV bulk ordering.

✅ Amazon Business is Changing the Game – The fastest-growing segment of Amazon’s business is B2B, and it’s reshaping the distribution landscape.

✅ Marketplaces Are Exploding – With 1,000+ new B2B marketplaces launching by 2024, wholesale is evolving beyond traditional distribution.

✅ Simplicity is Key in B2B Pricing – Avoid the trap of over-complicated pricing tiers; simple, scalable structures make B2B growth manageable.

🚀 Want to future-proof your Shopify store? This episode is a must-listen for merchants looking to expand into B2B and maximize their revenue streams.

LEARN MORE ABOUT SHOPIFY1PERCENT

Listen to our back-catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/

START YOUR SHOPIFY STORE! Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Want to build a wildly profitable and scalable Shopify business? In this episode, I sit down with Ken Ott, a true eCommerce and Shopify veteran who has helped scale some of the biggest brands in on Shopify. We dive into the three core systems every top-performing Shopify brand has in place—and why most merchants fail by focusing on the wrong things.

🔹 What You’ll Learn in This Episode: ✔️ The #1 overlooked system that separates struggling stores from 8-figure brands ✔️ Why most brands are leaving money on the table by ignoring their existing customers ✔️ Pricing secrets that let you charge more—and actually increase sales ✔️ How to turn one-t

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

ime buyers into raving fans who promote your brand for free ✔️ The real reason your ads aren’t working (Hint: It’s NOT your targeting)

💡 Plus, Ken reveals the biggest myth in eCommerce that’s holding most entrepreneurs back—especially if you’ve ever felt guilty about charging higher prices.

This episode is packed with actionable takeaways you can apply immediately. And if you really want to dive deep, Ken shares details about his 4-day challenge designed to help eCommerce entrepreneurs scale profitably. Honestly everyone should join this! https://challenge.metacake.com/challenge

LEARN MORE ABOUT SHOPIFY1PERCENT

Listen to our back-catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/

START YOUR SHOPIFY STORE! Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

🕹️ GET IN ON THE TRIVIA GAME. Details in the beginning of the episode. You can win over $6,000 worth of Shopify apps: https://www.shopify1percent.com/p/trivia/ 💡 Episode Highlights: Subscriptions on Shopify aren’t dying—they’re just evolving! In this episode, we dive deep into what separates thriving Shopi9fy subscription brands from those struggling to survive. Matthew Holman is a leading expert in the space and he shares some of the best actionable insights you'll ever hear to build a high-retention, high-growth subscription business on Shopify.

💣 The knowledge bombs he drops in this episode are insane! 💣

✅ Why are some Shopify brands see 20,000 new subscriptions in just 3 months while others are failing? ✅ How can a simple shift in your offer—like quarterly billing—boost retention and reduce churn? ✅ Why are post-purchase engagement and onboarding emails critical to keeping subscribers happy? ✅ What’s the one metric most subscription brands ignore—but should obsess over—to maximize revenue? ✅ How can you turn your best subscribers into true brand advocates and increase their lifetime value?

📈 Subscription-based businesses on Shopify have grown by over 100% year-over-year, with merchants seeing 30% higher customer lifetime value (LTV) compared to one-time buyers. 📦 92% of subscribers visit their customer portal at least once—are you using it to drive upsells and engagement? 💰 Brands offering multi-month prepaid options see significantly lower churn than those relying only on month-to-month subscriptions.

🎙️ Host: Jay Myers 🎙️ Guest: Matthew Holman (Subscription Prescription)

LEARN MORE ABOUT SHOPIFY1PERCENT

Listen to our catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/

START YOUR SHOPIFY STORE! Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold