Shift Click cover art

Shift Click

Shift Click

By: Fahad Sheikh @ Codup
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About this listen

 Shift Click is a podcast about eCommerce tech, innovation, the people who are driving it, and their combined influence. Every month, we feature entrepreneurs and industry experts and take a deep dive into their journeys and share their insights and perspectives on trending eCommerce topics. Shift Click aims to separate hype from reality, especially in the commerce industry and shine a practical light on new and emerging technology.Shift Click is brought to you by Codup - a Software Development Firm that specializes in simplifying complexities in eCommerce through pragmatic engineering.Fahad Sheikh @ Codup Economics Leadership Marketing
Episodes
  • 2025 E-Commerce Evolution: What Last Year Taught Us

    2025 E-Commerce Evolution: What Last Year Taught Us
    Dec 27 2024

    In today’s episode, we dive into the hottest news of 2024 with Shopifreaks Founder, Paul Drecksler. From the explosive feud between WordPress and WP Engine shaking up the digital landscape to Shopify’s bold moves reshaping e-commerce strategy.

    We unpack PayPal’s latest play to outpace Stripe and BigCommerce doubling down on B2B growth and, Temu’s entry into the U.S. market.

    From leadership debates to market predictions, this conversation unpacks the challenges and opportunities shaping the digital commerce landscape.

    Key Themes:

    • WordPress vs WP Engine feud and market implications
    • Shopify’s strategy to dominate the e-commerce space
    • PayPal’s partnership with Shopify against Stripe
    • BigCommerce’s B2B and mid-market focus
    • Temu’s rise and its impact on Amazon

    Resources:

    • Learn more about Codup: ⁠https://codup.co
    • LinkedIn: ⁠https://www.linkedin.com/company/codup⁠
    • Connect with Fahad: ⁠https://www.linkedin.com/in/fahadsheikhfadi/
    • Connect with Asim: ⁠https://www.linkedin.com/in/asimbawany/
    • Connect with Paul: ⁠https://www.linkedin.com/in/paul-drecksler/⁠
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    1 hr and 5 mins
  • Building Trust and Success in B2B E-Commerce with Jason Greenwood of Greenwood Consulting

    Building Trust and Success in B2B E-Commerce with Jason Greenwood of Greenwood Consulting
    Jul 1 2024

    What happens when B2B buyers start their supplier searches on Amazon and Google? Join us as eCommerce expert Jason Greenwood uncovers the critical importance of digital presence for B2B suppliers and shares strategies to quickly build trust and overcome technological barriers. With Codup CEO Asim Bawany providing technical expertise, we lay out a roadmap for successful digital transformation in the B2B sector, emphasizing empathy and understanding customer needs.

    Discover the power of LinkedIn for building robust B2B connections and glean insights from Jason's impressive 23-year career. We also explore how personal passions, like a shared love for motorbikes, can invigorate professional life. Experience the lighter side of our conversation, including a surprise cameo by a beloved pet, as we discuss balancing work and personal interests to foster a well-rounded professional perspective.

    In our final segments, we tackle the challenges of integrating digital sales channels with traditional ERP systems, explore the impact of digital-native competitors on legacy businesses, and share compelling success stories from traditional companies embracing e-commerce. Learn how to empower digital champions within your organization and inspire your team to embrace technological change. This episode is packed with actionable insights and real-world examples to guide you through the ever-evolving landscape of B2B e-commerce.

    Chapters

    0:00 -     Navigating B2B E-Commerce Challenges
    4:40 -     Networking and B2B E-Commerce Insights
    12:42 -     B2B Buyer Expectations and Strategies
    24:59 -     Platform Maturity and Business Evolution
    29:16 -     Overcoming B2B E-Commerce Fear and Friction
    35:59 -     Legacy B2B Transformation Challenges
    48:11 -     Empathy and Adoption in B2B Technology
    58:21 -     Identifying and Empowering Digital Champions
    1:06:57 -     B2B E-Commerce Implementation Success Stories

    Your thoughts on this!

    Contact: https://codup.co/contact-us/
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    1 hr and 17 mins
  • Powering B2B eCommerce Success and Overcoming Challenges with Mark Brohan, President at Digital Commerce 360

    Powering B2B eCommerce Success and Overcoming Challenges with Mark Brohan, President at Digital Commerce 360
    May 6 2024
    In this episode, we talked into the intricate world of B2B eCommerce with Asim Bawany and Mark Brohan, uncovering a spectrum of insights and strategies essential for navigating this rapidly evolving world. From the fundamental shift in consumer grading within B2B e-commerce to the nuanced intricacies of marketing and trade shows across the US and UK, we explore the pulse of the industry with seasoned expertise.Joined by an industry expert Mark Brohan, we dissect the latest trends shaping B2B ...
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    55 mins

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