Episodes

  • 2025 E-Commerce Evolution: What Last Year Taught Us
    Dec 27 2024

    In today’s episode, we dive into the hottest news of 2024 with Shopifreaks Founder, Paul Drecksler. From the explosive feud between WordPress and WP Engine shaking up the digital landscape to Shopify’s bold moves reshaping e-commerce strategy.

    We unpack PayPal’s latest play to outpace Stripe and BigCommerce doubling down on B2B growth and, Temu’s entry into the U.S. market.

    From leadership debates to market predictions, this conversation unpacks the challenges and opportunities shaping the digital commerce landscape.

    Key Themes:

    • WordPress vs WP Engine feud and market implications
    • Shopify’s strategy to dominate the e-commerce space
    • PayPal’s partnership with Shopify against Stripe
    • BigCommerce’s B2B and mid-market focus
    • Temu’s rise and its impact on Amazon

    Resources:

    • Learn more about Codup: ⁠https://codup.co
    • LinkedIn: ⁠https://www.linkedin.com/company/codup⁠
    • Connect with Fahad: ⁠https://www.linkedin.com/in/fahadsheikhfadi/
    • Connect with Asim: ⁠https://www.linkedin.com/in/asimbawany/
    • Connect with Paul: ⁠https://www.linkedin.com/in/paul-drecksler/⁠
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    1 hr and 5 mins
  • Building Trust and Success in B2B E-Commerce with Jason Greenwood of Greenwood Consulting
    Jul 1 2024

    What happens when B2B buyers start their supplier searches on Amazon and Google? Join us as eCommerce expert Jason Greenwood uncovers the critical importance of digital presence for B2B suppliers and shares strategies to quickly build trust and overcome technological barriers. With Codup CEO Asim Bawany providing technical expertise, we lay out a roadmap for successful digital transformation in the B2B sector, emphasizing empathy and understanding customer needs.

    Discover the power of LinkedIn for building robust B2B connections and glean insights from Jason's impressive 23-year career. We also explore how personal passions, like a shared love for motorbikes, can invigorate professional life. Experience the lighter side of our conversation, including a surprise cameo by a beloved pet, as we discuss balancing work and personal interests to foster a well-rounded professional perspective.

    In our final segments, we tackle the challenges of integrating digital sales channels with traditional ERP systems, explore the impact of digital-native competitors on legacy businesses, and share compelling success stories from traditional companies embracing e-commerce. Learn how to empower digital champions within your organization and inspire your team to embrace technological change. This episode is packed with actionable insights and real-world examples to guide you through the ever-evolving landscape of B2B e-commerce.

    Chapters

    0:00 -
    Navigating B2B E-Commerce Challenges
    4:40 -
    Networking and B2B E-Commerce Insights
    12:42 -
    B2B Buyer Expectations and Strategies
    24:59 -
    Platform Maturity and Business Evolution
    29:16 -
    Overcoming B2B E-Commerce Fear and Friction
    35:59 -
    Legacy B2B Transformation Challenges
    48:11 -
    Empathy and Adoption in B2B Technology
    58:21 -
    Identifying and Empowering Digital Champions
    1:06:57 -
    B2B E-Commerce Implementation Success Stories

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    Contact: https://codup.co/contact-us/

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    1 hr and 17 mins
  • Powering B2B eCommerce Success and Overcoming Challenges with Mark Brohan, President at Digital Commerce 360
    May 6 2024
    In this episode, we talked into the intricate world of B2B eCommerce with Asim Bawany and Mark Brohan, uncovering a spectrum of insights and strategies essential for navigating this rapidly evolving world. From the fundamental shift in consumer grading within B2B e-commerce to the nuanced intricacies of marketing and trade shows across the US and UK, we explore the pulse of the industry with seasoned expertise.Joined by an industry expert Mark Brohan, we dissect the latest trends shaping B2B ...
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    55 mins
  • Agile Strategies in B2B eCommerce with Lori McDonald, CEO of Brilliance Business Solutions
    Feb 15 2024
    In this episode of our B2B e-commerce series, we're featuring Lori McDonald, a visionary who bridges the awe-inspiring realm of digital commerce. Lori's journey from the control rooms of NASA's Space Shuttle Program to the forefront of B2B e-commerce innovation exemplifies a remarkable blend of adaptability, curiosity, and expertise.With a foundation in computer electrical engineering from Purdue and hands-on experience as a flight controller at the NASA Johnson Space Center, Lori brings a un...
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    44 mins
  • Personalization in B2B eCommerce and How AI can Help with Jason Hein from Bloomreach
    Nov 29 2023
    In this 10th episode of Shift Click, and the first episode of our B2B series, Maaz dives into an insightful discussion with Jason Hein, a passionate B2B Ecommerce Evangelist and the Principal B2B Visionary at Bloomreach. As they navigate through a series of engaging discussions, they shed light on how businesses are transforming through digital strategies, particularly focusing on product data management and the impact of personalization and segmentation in B2B commerce. The conversation take...
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    1 hr and 2 mins
  • Exclusive Q&A Session about ECommerce SEO with Louis Smith
    Nov 9 2023

    This episode is packed with expert insights from Louis Smith, who’s a prominent figure in the world of Ecommerce SEO. Louis answered a series of audience-sourced inquiries throughout the episode and offered his valuable perspectives on various topics:

    • The influence of AI chatbots on how consumers search.
    • The combined effects of SEO and AI on search behaviors.
    • The interplay between SEO and discerning user search intentions.
    • The role of content quality and AI in engaging users and affecting search outcomes.
    • The critical role of technical SEO in enhancing website rankings.
    • Developing SEO tactics for international scaling businesses.
    • The SEO team size and skill set for mid-sized companies.
    • How sitemaps and URL structure contribute to SEO and the overall user experience.
    • Expert SEO advice on product reviews and establishing author trustworthiness for online stores.
    • The relationship between video content and its influence on SEO standings.
    • Strategies for video marketing, harnessing entity-based search optimization, and the power of customer reviews.
    • Ethical SEO tactics and the battle against fake reviews.
    • Strategies for fostering organic revenue growth.


    Be sure to tune in for invaluable SEO guidance from a top figure in the industry and learn how to evolve your eCommerce platform into a prolific revenue generator with tried-and-tested SEO methods.

    Louis Smith's Website: https://www.louissmith.co.uk/

    Your thoughts on this!

    Contact: https://codup.co/contact-us/

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    55 mins
  • Building a Successful Food Brand and Taking it into 6000+ Supermarket Shelves in the UK with Jake and Nayns
    Oct 24 2023

    In this episode, we're venturing outside our typical tech world to dive into a mouthwatering tale of innovation. While there might be an element of "food technology" involved—after all, creating a delicious supermarket-shelf pastry is an art—our focus today is not on the tech side. Instead, we explore how a deep-rooted family passion for food transformed into a retail brand that has unexpectedly swept the top supermarkets of the United Kingdom.

    Join us as Maaz unravel the inspiring journey of two brothers, Jake and Nayns, who turned their mother's cherished recipes into a hit snack range. More than just a success story, this episode underscores the immense rewards that come with upholding family values in business, as demonstrated by their accolade: the Amazon Family Business of the Year award in 2018.

    Tune in to discover how Jake and Nayns brought their culinary vision to households across the UK.

    Your thoughts on this!

    Contact: https://codup.co/contact-us/

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    51 mins
  • Recommerce Market Outlook and Opportunities for Brands and Startups with Niall Murphy, CEO of EVRYTHING
    Sep 18 2023

    Why Recommerce is the Future Friendly Ecommerce? Join us in this episode as Maaz engages in an absorbing conversation with Niall Murphy, the tech-savvy CEO of EVRYTHNG, who also moonlights as a trailblazing entrepreneur. Throughout the podcast, Niall delves into the burgeoning trend of recommerce, sustainable shopping practices for today's consumers, and his predictions for the recommerce market's trajectory in 2024. Additionally, Niall provides insights into how Levi's, the iconic denim brand, has pioneered a groundbreaking platform for the resale of second-hand products.

    Niall also sheds light on why he believes that resale has the potential to shape the future of technology, showcasing its versatility across various industries. Furthermore, he elaborates on the abundant recommerce opportunities within the retail sector.

    As the episode draws to a close, Niall leaves listeners with invaluable takeaways on harnessing the potential of recommerce to implement a successful resale strategy for their businesses. Be sure to tune in to gain a deeper understanding of these intriguing insights and explore the exciting world of recommerce.

    Check our website: www.Codup.co

    Your thoughts on this!

    Contact: https://codup.co/contact-us/

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    46 mins