In this episode of Turning Point, Blaine Bertsch and Sheena White dive into the highs and lows of entrepreneurship, exploring Sheena’s reluctant start in business and the pivotal moments that shaped her journey to success. Together, they unpack the balancing act of financial management, from understanding the critical differences between cash flow and profitability to developing effective pricing strategies and forecasting tools.

With a focus on project-based businesses, they discuss the importance of saying no to unprofitable opportunities, negotiating favorable payment terms, and adapting to market demands. Sheena shares how her ability to build strong relationships, leverage consulting opportunities, and maintain a focus on profitable services transformed her business and elevated her success in the competitive construction industry. This episode is packed with actionable insights for entrepreneurs navigating financial challenges, market shifts, and business growth.

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Learn more about Your Pocket CFO: yourpocketcfo.com/

Connect with Shena: linkedin.com/in/shena-marie-white-41181b24/

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