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Selling on Giants: The eCommerce Marketplace Podcast

Selling on Giants: The eCommerce Marketplace Podcast

By: Selling on Giants: The eCommerce Marketplace Show
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Selling on Giants: The eCommerce Marketplace Show is dedicated to empowering entrepreneurs and businesses with the insights, strategies, and best practices needed to succeed across major eCommerce platforms such as Amazon, Walmart, Shopify, and WooCommerce. Our podcast covers a broad spectrum of eCommerce topics, including product sourcing, inventory management, pricing, advertising, customer service, and fulfillment. We focus on the latest trends and developments within the industry, featuring interviews with experts, successful sellers, and thought leaders who offer valuable insights and actionable tips. Our mission is to be a comprehensive resource for anyone looking to build a successful online business on these leading eCommerce marketplaces.

© 2025 Selling on Giants: The eCommerce Marketplace Podcast
Economics Marketing Marketing & Sales
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Episodes
  • Amazon’s AI Crackdown, Pet Meds, and the Vine Problem No One’s Fixing
    May 12 2025

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    In this episode of Selling on Giants – eCommerce News & Updates, Mr. Will dives into the biggest marketplace headlines impacting Amazon, Walmart, and Shopify sellers this week.

    We start with Amazon’s newly released 2024 Brand Protection Report, which details over $1 billion in anti-counterfeit investments, the removal of 15 million fake products, and the use of AI to proactively block 99% of infringing listings. For brand owners, this signals tighter enforcement—but also new opportunities via programs like Transparency and Project Zero.

    Then we break down Amazon’s strategic expansion into the pet prescription space through a new partnership with Vetsource. This move brings Rx fulfillment into the $12B U.S. pet pharma market and signals increased competition for DTC pet supplement and wellness brands on the platform.

    We also cover the rollout of Amazon’s generative AI tools for sellers, including AI-generated product listings, shopper-facing Q&A, and an in-app shopping assistant—shaping a more intuitive, conversational buying experience. If you’re not optimizing content with AI, you’ll be left behind.

    In the second half of the episode, we take a hard look at seller frustration around Vine reviewer quality, fake review manipulation, and inconsistent policy enforcement. We walk through trending threads from the Amazon Seller Forums and explain when to avoid Vine—and how to document fraud effectively.

    From there, we unpack Amazon Ads’ new Sponsored Display Reach and Page Visit campaigns, which bring upper-funnel capabilities to advertisers without DSP access. You’ll learn how to run full-funnel campaigns from within Amazon Ads Manager with CPM and vCPM bidding strategies.

    To close it out, we spotlight Brand Performance+, Amazon’s latest ad optimization toolset. With real-time performance recommendations and custom insights blending ad and retail signals, advertisers can now act faster and smarter without relying on third-party dashboards.

    Whether you’re running ads, optimizing listings, or protecting your brand reputation, this episode delivers the clarity you need to stay competitive.

    Episode highlights:

    • Amazon’s 2024 Brand Protection Report & AI enforcement tools
    • Vetsource partnership: Amazon enters pet prescriptions
    • Generative AI for Amazon listings, Q&A, and shopper experience
    • Forum backlash: Vine review issues, fake feedback, and policy gaps
    • Andy Jassy on reinvention, long-term strategy, and seller resilience
    • Sponsored Display expands to Reach and Page Visit campaigns
    • Amazon Ads Performance+ tools for real-time campaign optimization

    Want this delivered weekly? Subscribe on LinkedIn to get Selling on Giants – eCommerce News & Updates in your inbox.

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    11 mins
  • Selling On Giants: Enhancing eCommerce Growth with AI: Boost Retention and Revenue with Daniel Budai
    Mar 28 2025

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    Welcome to another episode of Selling On Giants: Enhancing eCommerce Growth with AI: Boost Retention and Revenue with Daniel Budai! Today, we’re diving into a game-changing topic for all eCommerce brands: how to leverage AI to supercharge your email marketing campaigns.

    If you’ve been looking for ways to boost retention, increase revenue, and scale your marketing efforts with greater efficiency, then this episode is a must-listen. We’re excited to have Daniel Budai with us today.

    Daniel is the founder of Budai Media, a top retention marketing agency that has helped over 200 eCommerce brands generate more than $101 million in extra revenue. His team specializes in using AI to optimize email marketing, SMS, and loyalty programs, bringing cutting-edge strategies to the table. Stay tuned as Daniel shares actionable insights that you can implement to maximize growth and build deeper customer relationships using AI.

    From smarter segmentation to maximizing customer lifetime value, Daniel has given us some incredible tips that are sure to drive results for your eCommerce business.

    You’ll learn:

    • The role of AI in modern retention marketing
    • How to craft personalized flows that actually convert
    • What KPIs to track for healthy email/SMS performance
    • The future of AI in eCommerce and why it's already here

    If you're ready to move beyond acquisition and focus on building customer loyalty that lasts, this episode is for you.


    Read more: https://www.bellavix.com/selling-on-giants-enhancing-ecommerce-growth-with-ai-boost-retention-and-revenue-with-daniel-budai/

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    52 mins
  • Selling on Giants: From Data to Decision: Transforming eCommerce Growth with Anatoliy Labinskiy
    Mar 21 2025

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    In this episode of Selling on Giants: From Data to Decision. Transforming eCommerce Growth, we sit down with Anatoliy Labinskiy, a true eCommerce success story who turned adversity into a thriving digital empire. Anatoliy shares how data, mindset, and purpose-driven strategies helped him go from losing money on his first Shopify store to scaling multiple brands to seven-figure success—and building an agency that’s helped hundreds do the same.

    In today’s episode, we’re diving deep into the metrics that matter most for scaling your business—conversion rate, Average Order Value, Customer Lifetime Value, Cost per Acquisition, and ROAS. Anie breaks down exactly how to boost your conversion rates, increase your AOV, and reduce CPA while improving your return on ad spend.

    Tune in to learn:

    • How data powers long-term eCommerce success
    • The biggest mistakes brands make when scaling
    • Why emotional storytelling is key to conversions
    • Anie’s path from solopreneur to agency founder

    👉 If you’re looking for tactical advice backed by real-world experience, this episode is a must-listen for eCommerce brand owners, marketers, and agency pros alike.

    https://www.bellavix.com/selling-on-giants-from-data-to-decision-transforming-ecommerce-growth-with-anatoliy-labinskiy/

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    1 hr and 20 mins

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