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In this week’s Selling on Giants News & Updates, Mr. Will breaks down the biggest headlines impacting eCommerce brands during Prime Week—from Amazon’s push for higher ad spend to Sam’s Club stepping up its retail media game.

We start with a curveball from OpenAI. ChatGPT is becoming a legitimate product discovery engine. Brands that optimize for structured content, schema markup, and consistent product naming are already winning free traffic. Mr. Will explains how to future-proof your SEO for the age of AI search.

Then we dive into a long-awaited FBA update. Box length limits have expanded to 36 inches. No more cutting or splitting shipments for longer SKUs. If you’ve been navigating costly repackaging issues or fulfillment inefficiencies, this one’s for you.

Over at Sam’s Club, Walmart launches MAP, a new omnichannel measurement platform giving advertisers full visibility across in store, online, and app channels. It’s a clear sign that closed loop retail media is no longer Amazon’s territory alone. Mr. Will outlines what this means for attribution hungry brands.

Meanwhile, Amazon is quietly asking brands to double their Prime Day ad budgets in exchange for premium placements and early inventory access. If you're not in the pay to play tier, you might be watching from the sidelines. Get the strategy tips you need to stay competitive even with a leaner budget.

Also in this episode:

• Prime Day Final Checklist: Deal verification, ad pacing, and team readiness
• New Compliance Rules: Approved testing labs only starting July 13
• Back to School Is Now Creator Led: What this means for brands targeting Gen Alpha households
• Bulk Spreadsheet Wins: Amazon finally lets you manage variations without Seller Support
• Vendor Central Return Penalties: What happens when your product gets the frequently returned badge
• Battery Listings Update: New safety questions go live July 28 for all vendor fulfilled SKUs

Whether you're FBA, FBM, or somewhere in between, this episode helps you sharpen your ops and stay ahead of Q3 chaos.

Need hands-on help with strategy, ads, or listing cleanup?
BellaVix has helped brands sell over 500 million dollars on Amazon. We’re a Verified Ad Partner and specialize in full service Amazon growth. Visit BellaVix.com to learn more.

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