If you’re paying attention to how premium buyers are buying right now, you’ll know that they're still buying—and in many cases, buying more—but the way they buy has changed.

They buy less volume but with more precision.

And they don't buy from stuckness or pain, they buy towards potential and possibility. (So stop trying to convince them, they are already convinced!).

They want to feel your work and your presence - and know that you are the one to help them. They also want to know: "This person can take me from A to Z."

In this episode, I break down exact shifts to make in your messaging and sales so the right people move now (without convincing).

What you’ll learn:

• Why premium buyers are future-focused and how that changes your copy
• My signature 6-Step Desire-Led Method (brilliance → desire → possibility → embodied shift → mirrored awareness → offer as vehicle)
• How to position your offers as the bridge from “where I am” to “who I’m becoming”
• Language swaps that stop attracting stuck energy and start attracting decisive buyers
• Why pain says “I see you,” but desire says “I can lead you out.” Using desire will attract premium buyers!

—NEXT STEPS—

If you loved this episode and you want to attract premium buyers, come work with me inside Unapologetic Sales.

—FOLLOW—

Be sure to get on my email list to get new episodes in your inbox, the moment they drop.

Connect with Beck on IG. Come say hi and let us know your top takeaways. Don't forget to tag us if you share this episode in your stories.

Visit the website. We have an entire shop page with loads of freebies and low-ticket offers to help you get started.

—RESOURCES AND LINKS—

Join my free masterclass here.

—References—

McKinsey & Company (2024) – The state of consumer spending in 2024: Even as inflation bites, premiumization persists.

https://www.mckinsey.com

NIQ Consumer Outlook (2024) – The Rise of the Premium Buyer: How Consumers Continue to “Trade Up” Despite Inflation.

https://nielseniq.com

Bain & Company / Altagamma (2024) – Luxury Goods Worldwide Market Study.

https://www.bain.com

Global Wellness Institute (2024) – The Global Wellness Economy: 2024 Update. Key figures: $6.3 T in 2023 → projected $9 T by 2028; wellness = 6.03 % of global GDP.

https://globalwellnessinstitute.org

Global Wellness Institute (2024) – Wellness Tourism Economy Monitor. Domestic wellness tourists spend 163 % more than average.

International Coaching Federation (ICF) 2023 Global Coaching Study. 122,974 coach practitioners; industry revenue ~$5.34 B; 59 % expect increased income.

https://coachingfederation.org/research

Barron’s / AP (2024) – Luxury buyers remain resilient amid economic uncertainty.

https://www.barrons.com

Forbes (2025) – Why Affluent Consumers Keep Spending on Experiences.

https://www.forbes.com

In this episode of Secrets of a 7-Figure Coach, I’m joined by Cory Sterling, the lawyer who makes legal stuff fun (yes, really).

When I faced a legal situation with a now ex-client, Cory was the guy I called who helped me navigate the kind of situation I thought "would never happen to me."

I thought I was protected legally, but as we reveal in this episode, there are a few things you need to have in place to protect yourself as a coach, and it;'s more than just having a contract.

If you work in the online space and you want to avoid getting sued and you'd like to save yourself tens of thousands of dollars, this episode is a must-listen.

We dive into:

• Why having legal agreements isn’t just about protection—it’s about confidence.
• The most common legal mistakes coaches make (and how to avoid them).
• How the legal landscape has shifted post-COVID and what you need to know now.
• The difference between a coaching agreement and a waiver of liability—and why you need both.
• How staying legally up-to-date can actually make you a better coach and business owner.

Cory also shares his journey from corporate law to building a practice that supports purpose-driven entrepreneurs, plus his best advice for creating a business that feels aligned, authentic, and legally secure.

If you’ve ever felt nervous about selling, scaling, or putting yourself out there because of “what ifs,” this episode is for you.

Links + Resources Mentioned:

• Connect with Cory Sterling on Instagram: @consciouscounsel
• Get a FREE legal assessment for your coaching agreements: Conscious Counsel Free Audit

Key Takeaways:

1. Legal protection = business confidence. When you know your agreements are solid, you can sell and scale without hesitation.
2. Update your agreements regularly. Laws and industry standards change—don’t let outdated documents leave you vulnerable.
3. Waivers of liability are non-negotiable. They’re different from coaching agreements and protect you from unexpected claims.
4. Invest in experts. Just like you wouldn’t fix your own car, you shouldn’t DIY your legal protection.

Action Step:
If you’re a coach, consultant, or creative entrepreneur, take 5 minutes today to review your legal agreements. Not sure if they’re up to date? Reach out to Corey for a free legal assessment and start feeling bulletproof in your business.

Subscribe + Review:
If you loved this episode, make sure to subscribe and leave a review! Your support helps us reach more coaches who are ready to scale their businesses with confidence.

Be sure to get on my email list to get new episodes in your inbox, the moment they drop.

Connect with Beck on IG. Come say hi and let us know your top takeaways. Don't forget to tag us if you share this episode in your stories.

Visit the website. We have an entire shop page with loads of freebies and low-ticket offers to help you get started.

In this episode of Secrets of a 7-Figure Coach, I’m pulling back the curtain on what it takes to attract premium clients—without handholding, convincing energy, or a complicated funnel.

If you’re building your business around old strategies, underpriced offers, or messaging that speaks to a client you’ve already outgrown, this is the shift your business has been waiting for.

💡 In this episode, we talk about:

• What defines a premium client (and why they’re already bought in)
• Why convincing energy repels high-level buyers
• How your content, offers, and embodiment either calibrate or confuse
• What “best fit shopping” really means—and how to position yourself as the one
• The real difference between strategy and identity when it comes to conversion

Ready to attract premium clients with your messaging, energy, and offer suite? Join me for my free masterclass, The Shift to Premium Clients.

—FOLLOW—

Be sure to get on my email list to get new episodes in your inbox, the moment they drop.

Connect with Beck on IG. Come say hi and let us know your top takeaways. Don't forget to tag us if you share this episode in your stories.

Visit the website. We have an entire shop page with loads of freebies and low-ticket offers to help you get started.

—RESOURCES AND LINKS—

Join my free masterclass here.

Have me coach you from your back pocket for $77/month. Check out Unfiltered to see what I'm dropping to my core clients behind the scenes.

Money Magnet - Get the full 20-day money mindset program to heal your relationship with money and become a super attractor for money.

Get started with my foundational program to Grow Your Boutique Coaching Business.

-------- EPISODE CHAPTERS WITH SHORT KEY POINTS ---------

(0:00:04) - Attracting Premium Clients
Premium clients require evolved self and upgraded messaging to effectively solve their premium problems.

(0:13:43) - Avoiding Sales Tactics, Focus on Service
High-pressure sales tactics and price slashing can backfire with premium clients who value understanding and commitment over affordability.

(0:19:42) - The 4 Keys to Attracting Premium Clients
Bingeable content, low ticket offer, signature offer, and personal embodiment are essential for attracting premium clients.

(0:31:32) - Masterclass on Attracting Premium Clients
Come to my free masterclass!