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Secrets of a 7-Figure Coach with Becky Keen

Secrets of a 7-Figure Coach with Becky Keen

By: Becky Keen
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The podcast for coaches, consultants and entrepreneurs that explores the mindset, strategy and energetics required to build a multi-six-figure business and beyond.


© 2025 Secrets of a 7-Figure Coach with Becky Keen
Economics Leadership Management & Leadership
Episodes
  • Ep: 15 How to Protect Your Coaching Business and Not Get Sued, with Cory Sterling
    Sep 14 2025

    In this episode of Secrets of a 7-Figure Coach, I’m joined by Cory Sterling, the lawyer who makes legal stuff fun (yes, really).

    When I faced a legal situation with a now ex-client, Cory was the guy I called who helped me navigate the kind of situation I thought "would never happen to me."

    I thought I was protected legally, but as we reveal in this episode, there are a few things you need to have in place to protect yourself as a coach, and it;'s more than just having a contract.

    If you work in the online space and you want to avoid getting sued and you'd like to save yourself tens of thousands of dollars, this episode is a must-listen.

    We dive into:

    • Why having legal agreements isn’t just about protection—it’s about confidence.
    • The most common legal mistakes coaches make (and how to avoid them).
    • How the legal landscape has shifted post-COVID and what you need to know now.
    • The difference between a coaching agreement and a waiver of liability—and why you need both.
    • How staying legally up-to-date can actually make you a better coach and business owner.

    Cory also shares his journey from corporate law to building a practice that supports purpose-driven entrepreneurs, plus his best advice for creating a business that feels aligned, authentic, and legally secure.

    If you’ve ever felt nervous about selling, scaling, or putting yourself out there because of “what ifs,” this episode is for you.

    Links + Resources Mentioned:

    • Connect with Cory Sterling on Instagram: @consciouscounsel
    • Get a FREE legal assessment for your coaching agreements: Conscious Counsel Free Audit

    Key Takeaways:

    1. Legal protection = business confidence. When you know your agreements are solid, you can sell and scale without hesitation.
    2. Update your agreements regularly. Laws and industry standards change—don’t let outdated documents leave you vulnerable.
    3. Waivers of liability are non-negotiable. They’re different from coaching agreements and protect you from unexpected claims.
    4. Invest in experts. Just like you wouldn’t fix your own car, you shouldn’t DIY your legal protection.

    Action Step:
    If you’re a coach, consultant, or creative entrepreneur, take 5 minutes today to review your legal agreements. Not sure if they’re up to date? Reach out to Corey for a free legal assessment and start feeling bulletproof in your business.

    Subscribe + Review:
    If you loved this episode, make sure to subscribe and leave a review! Your support helps us reach more coaches who are ready to scale their businesses with confidence.

    Be sure to get on my email list to get new episodes in your inbox, the moment they drop.

    Connect with
    Beck on IG. Come say hi and let us know your top takeaways. Don't forget to tag us if you share this episode in your stories.

    Visit the website. We have an entire shop page with loads of freebies and low-ticket offers to help you get started.

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    39 mins
  • Ep 13. The 4-Step Proven Formula to Attract Premium Clients Who Are Ready To Invest Big In Themselves (no convincing required)
    Apr 7 2025

    In this episode of Secrets of a 7-Figure Coach, I’m pulling back the curtain on what it takes to attract premium clients—without handholding, convincing energy, or a complicated funnel.

    If you’re building your business around old strategies, underpriced offers, or messaging that speaks to a client you’ve already outgrown, this is the shift your business has been waiting for.

    💡 In this episode, we talk about:

    • What defines a premium client (and why they’re already bought in)
    • Why convincing energy repels high-level buyers
    • How your content, offers, and embodiment either calibrate or confuse
    • What “best fit shopping” really means—and how to position yourself as the one
    • The real difference between strategy and identity when it comes to conversion

    Ready to attract premium clients with your messaging, energy, and offer suite? Join me for my free masterclass, The Shift to Premium Clients.


    FOLLOW

    Be sure to get on my
    email list to get new episodes in your inbox, the moment they drop.

    Connect with
    Beck on IG. Come say hi and let us know your top takeaways. Don't forget to tag us if you share this episode in your stories.

    Visit the website. We have an entire shop page with loads of freebies and low-ticket offers to help you get started.

    RESOURCES AND LINKS—

    Join my free masterclass
    here.

    Have me coach you from your back pocket for $77/month. Check out Unfiltered to see what I'm dropping to my core clients behind the scenes.

    Money Magnet - Get the full 20-day money mindset program to heal your relationship with money and become a super attractor for money.

    Get started with my foundational program to Grow Your Boutique Coaching Business.

    -------- EPISODE CHAPTERS WITH SHORT KEY POINTS ---------

    (0:00:04) - Attracting Premium Clients
    Premium clients require evolved self and upgraded messaging to effectively solve their premium problems.

    (0:13:43) - Avoiding Sales Tactics, Focus on Service
    High-pressure sales tactics and price slashing can backfire with premium clients who value understanding and commitment over affordability.

    (0:19:42) - The 4 Keys to Attracting Premium Clients
    Bingeable content, low ticket offer, signature offer, and personal embodiment are essential for attracting premium clients.

    (0:31:32) - Masterclass on Attracting Premium Clients
    Come to my free masterclass!



    Show More Show Less
    33 mins
  • Ep 12. How to Shift Scarcity Mindset & Get Back Into Your Power
    Jan 8 2025

    This episode made me sob when I listened back to the replay.

    You'll have to listen to hear why, but it has nothing to do with the episode topic and what I begin the episode with!!

    My childhood summers were filled with starlit nights at our family cabin, where my scientist father (now deceased and living among the stars) taught me lessons about infinity and potential.

    These memories have shaped my understanding of the laws of the universe, the nature of energy, scarcity and abundance, which has profoundly impacted how I view scarcity.

    I'm not talking about the lived experience of "true scarcity" from poverty.

    I'm talking about a mindset that can sneak in and hold you back, throw you in a spiral of self doubt, regardless of your success level.

    Join me as I share 4 tips/tools for shifting out of lack and towards abundance. In this episode we explore:

    • How to reframe your mindset from scarcity to abundance
    • How to get out of scarcity by tapping into the divine, source, God—whatever you like to call it
    • What my scientists parents taught me about the universe
    • Why you can't be in lack and creation mode/sales mode/money mode at the same time. (And how to fix it!!)

    I hope you'll send me a message and let me know after you've listened!

    FOLLOW

    Be sure to get on my
    email list to get new episodes in your inbox, the moment they drop.

    Connect with
    Beck on IG. Come say hi and let us know your top takeaways. Don't forget to tag us if you share this episode in your stories.

    Visit the website. We have an entire shop page with loads of freebies and low-ticket offers to help you get started.

    RESOURCES AND LINKS—

    Grab the early bird for
    POWERHOUSE - Join us for a 3-day transformational experience in Halifax, NS, October 2025.

    Money Magnet - Get the full 20-day money mindset program to heal your relationship with money and become a super attractor for money.

    Get started with my foundational program to Build a Boutique Coaching Business.

    -------- EPISODE CHAPTERS WITH SHORT KEY POINTS ---------

    (0:00:04) - Navigating Scarcity Energy in Business

    (0:05:41) - Tapping Into Infinite Abundance Energy

    (0:16:19) - Shifting From Scarcity to Abundance

    (0:23:02) - Embracing Infinite Abundance

    Show More Show Less
    25 mins
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