• Season 2 - The Vital Comeback Of A 100-Year-Old Healthcare Brand With Jackson Health System's Matthew Pinzur

  • Jan 24 2024
  • Length: 1 hr and 5 mins
  • Podcast
Season 2 - The Vital Comeback Of A 100-Year-Old Healthcare Brand With Jackson Health System's Matthew Pinzur cover art

Season 2 - The Vital Comeback Of A 100-Year-Old Healthcare Brand With Jackson Health System's Matthew Pinzur

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  • Summary

  • When Jackson Health System in South Florida was facing bankruptcy, the government-owned brand orchestrated a remarkable turnaround through a series of changes. Our host, Gabriel Cohen, along with Matthew Pinzur, Jackson Health System’s Senior Vice President and Chief Marketing Officer, discuss this inspiring story of how bringing in a new CEO, modernizing their marketing tactics, and restructuring their team proved to be the successful course correction Jackson Health System needed to thrive.


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