With major Medicare bulk billing reforms landing this November, clinic owners face a critical decision: go all-in with universal bulk billing or double down on a premium model.

In this episode, Dr Sachin Patel and Dr Todd Cameron unpack the real implications of the government’s triple bulk billing incentive, including compliance traps, recruitment challenges, and the long-term financial consequences.

Whether you’re considering switching, staying the course, or finding a middle ground, you’ll get practical strategies to protect your margins, retain your autonomy, and position your clinic for sustainable growth.

If you’re feeling the pressure and need clarity before the changes hit, this conversation is a must-listen.

In this episode of the Scale My Clinic Podcast, you’ll learn:

• Understand the triple bulk billing incentive and its real obligations for GPs and clinics (00:31)
• Why bulk billing impacts service quality and how price and quality positioning affects your business model (05:47)
• The hidden costs: compliance risks, admin overload, and shrinking margins over time (12:51)
• Patient behaviour shifts when you move to bulk billing (18:16)
• How to strengthen a premium billing model (27:14)
• Four domains to differentiate your clinic (33:15)

If you haven’t listened to our previous episode talking about He Wasn’t a GP But He Used the Clinic’s Cash Flow to Build a Property Empire, go back and check out Episode 66.

Subscribe to the Scale My Clinic Podcast for weekly insights and strategies to scale your clinic.

Share this episode with other general Practice Owners and follow us on Facebook at Scale My Clinic for more updates and resources.

Your clinic pays the bills, but does it build your future?

In this episode, Dr. Sachin Patel sits down with Dr. Phil Brown, chiropractor, Clinic Owner, and now property strategist for health professionals, to unpack the difference between building income and building assets.

Phil shares the raw truth of starting from scratch - grinding through 12-hour shifts, renovating his first clinic at night, and going five years without a holiday. But more importantly, he reveals how that hustle evolved into smart business plays, leveraged property decisions, and a practice that now runs without him.

You’ll learn how to turn your clinic into a cash-flow engine that funds real wealth, sidestep the cultural pitfalls that often trip up non-GP owners, think like an investor without losing your clinical edge, and avoid the costly property mistakes most time-poor professionals make.

If you're a Clinic Owner chasing the next hire, the next location, or the next 10% growth, this conversation will push you to zoom out, think strategically, and ask: What am I actually building here?

In this episode of the Scale My Clinic Podcast, you’ll learn:

• How to scale without stalling by mastering cash flow, avoiding hiring traps, and spotting the hidden issues that quietly kill growth (01:37)
• Turning your clinic’s cash flow into appreciating assets, and why owning income-producing property is the real path to financial freedom (13:29)
• How to shape culture even if you’re not on the floor every day (19:16)
• What to buy, what to avoid, and how to think about real estate like a long-term asset builder (28:07)
• The wealth compounding principle and why waiting costs more than acting (33:04)

If you're ready to scale smarter, not just faster, this conversation delivers a masterclass in mindset, money, and meaningful growth.

If you haven’t listened to our previous episode talking about 100% of Billings, 0% of Freedom: Why GP ‘Ownership’ Isn’t What You Think, go back and check out Episode 65.

ABOUT PHIL BROWN

Phil Brown is a Melbourne Buyers Agent who uses his vast experience in both the medical/allied health and property industries to help medical professionals who are time poor, but are interested in property investment. At My Property Goals they help find, assess, and purchase property specific to the needs of their clients.

• Website: www.mypropertygoals.com.au
• Instagram: https://www.instagram.com/mypropertygoals.com.au/

Subscribe to the Scale My Clinic Podcast for weekly insights and strategies to scale your clinic.

Share this episode with other general Practice Owners and follow us on Facebook at Scale My Clinic for more updates and resources.

Most Practice Owners are chasing 100% billings and it’s killing their business value.

In this episode, Dr. Todd Cameron and Dr. Sachin Patel unpack the real cost of legacy thinking and why retaining a high percentage of your own billings may be the worst financial move you can make.

We dive deep into the mindset that limits scale, traps owners in the daily grind, and erodes long-term wealth. You’ll learn how to stop thinking like an income generator and start thinking like a true business owner.

Todd and Sachin share real stories, shocking valuations, and game-changing mindset shifts that could save you literally — millions.

This is one of those episodes you’ll want to listen to twice, notebook in hand.

In this episode of the Scale My Clinic Podcast, you’ll learn:

• The costly illusion of 100% billings (01:06)
• The difference between owning a high-income job and owning a scalable, valuable business, and how simple shifts can unlock 7-figure equity (03:21)
• How legacy partnership models block leadership development, team culture, and strategic growth (10:52)
• What actually creates the kind of team culture today’s GPs are looking for (16:48)
• How to break free and restructure for real growth so your model works for the next 10 years (19:34)

Ready to stop capping your income and start scaling your clinic?

Let’s find the hidden opportunity in your practice. Book a Growth Call with our team and let’s uncover where scale, profit, and time freedom are hiding in plain sight.

If you haven’t listened to our previous episode talking about The Clinic Was Running Well —Then This Business Manager Raised the Standard for Everyone, go back and check out Episode 64.

Subscribe to the Scale My Clinic Podcast for weekly insights and strategies to scale your clinic.

Share this episode with other general Practice Owners and follow us on Facebook at Scale My Clinic for more updates and resources.