Dive into the fascinating world of minor cannabinoids with the Roots to Risk Podcast. Hosts Eric Schneider and Isaac Bock are joined by Dr. Shane Johnson from Bay Medica, a leading figure in the cannabis and cannabinoid space. Dr. Johnson shares insights into the biotech side of the industry, focusing on the development of rare cannabinoids and their potential applications in healthcare and consumer products.

Learn about the groundbreaking work being done at Bay Medica, where a team of experts is using a biotechnology approach to produce pure, plant-identical cannabinoids. Discover the unique effects of cannabinoids like THCV, CBC, and CBT, and how small structural differences can lead to significant variations in their effects.

Explore the future of cannabinoid-based medicine, from FDA-approved drugs to potential treatments for neurodegenerative disorders and cancer. Dr. Johnson discusses the importance of consumer education, quality control, and regulatory reform in advancing the industry and ensuring safe, effective products for all.

Tune in to the Roots to Risk Podcast for an enlightening conversation on the science, business, and potential of minor cannabinoids in the cannabis industry.

In this episode of Roots to Risk, hosts Eric Schneider and Isaac Bock sit down with Willie McKenzie, a family man, and the CEO and Co-founder of Left Coast Holdings, a vertically integrated cannabis business based in Michigan.

Willie is also the founder of the Elite Cannabis Operators Mastermind Community, a vibrant network of cannabis entrepreneurs supporting both plant-touching and ancillary businesses in building profitable enterprises.

Willie shares his journey from starting as a legacy operator in California in 2006 to establishing a significant presence in the regulated market. He discusses the challenges and triumphs of transitioning between markets, the importance of community among operators, and the strategies for maintaining a lean and profitable business.

Willie also offers insights into the current state of the cannabis industry, the impact of potential regulatory changes, and the need for better enforcement at the state level. Tune in for an authentic and informative conversation about the evolving landscape of cannabis entrepreneurship.

In this episode of Roots to Risk, hosts Eric Schneider and Isaac Bock sit down with Michael Brosgart, President of Active, formerly Advanced Vapor Devices (AVD).

Michael shares insights into the company's evolution, their focus on operational efficiency and strategic growth, and the cutting-edge innovations in cannabis vaporizer technology.

Learn how Active is setting industry standards with their commitment to quality, reliability, and customer experience.

Whether you're a seasoned cannabis professional or new to the industry, this episode offers valuable perspectives on the future of cannabis vaporization.