Is Traditional SEO Dead? The Rise of SGE, ChatGPT & the Future of Search
Podcast Summary for Spotify

In this episode, we dive deep into the evolving landscape of search—where AI assistants like ChatGPT, Perplexity, and Google’s Search Generative Experience (SGE) are rewriting the rules for marketers, SEOs, and businesses.

Gone are the days of relying solely on ranking #1 in Google’s “10 blue links.” With AI now summarizing answers at the top of search results—and even replacing traditional search behaviors altogether—user expectations have changed.

We cover:

• What Google’s SGE actually is and how it works

• Why fewer people are clicking on websites (and what that means for traffic)

• The shift from keywords to conversational queries

• How AI assistants are collapsing the buyer journey

• 5 must-do strategies to adapt your SEO game:

  1. Build first-party authority (hello, E-E-A-T)

  2. Optimize for conversational search

  3. Create content meant to be cited by AI

  4. Strengthen your brand footprint

  5. Leverage AI tools in your own workflows

This isn’t the death of SEO—it’s the evolution into Search Experience Optimization. Whether it’s SGE, ChatGPT, or even TikTok, your brand needs to show up where people actually look for answers.

If you’re a marketer, entrepreneur, or SEO strategist trying to future-proof your visibility in the age of AI, this episode is a must-listen.

Tune in now to learn how to stay relevant in the era of AI-first search.

#SEO #SGE #ChatGPT #DigitalMarketing #SearchExperienceOptimization #Podcast