Real estate promises flexibility, but the pros win with discipline. That’s the heartbeat of this conversation with regional vice president Mike Grogan, whose journey from young agent to respected leader reveals what it really takes to grow in a market that refuses to sit still. We dig into the habits that separate consistent producers from the rest—showing up, blocking time, and treating the work like the career it is.
We get practical about pricing, too. Instead of clinging to old comps, Mike breaks down how to position a listing against live, active competition so your seller becomes the first home to sell, not the fifth. With buyers gaining time and choices in many areas, even as days on market stay low in pockets like Virginia Beach, agents need sharper scripts, faster feedback loops, and the courage to adjust. We also talk about the rising share of price reductions, why they rarely help, and how to avoid them with smarter launch strategies.
Social media and AI take center stage as growth levers. Short-form video on platforms like TikTok and Instagram isn’t fluff—it’s where attention lives, and agents are closing real business there. Mike shares how to use these channels without losing your voice, why polarizing posts can tank your pipeline, and where AI fits as time leverage for content, marketing, and ideas. Then we zoom out to teams: when to build one, why “because I’m busy” isn’t enough, and how to define roles so you scale without chaos.
We close on the one thing most agents skip—a written plan. Document your goals, map your weekly inputs, and lock in an accountability partner. Your database is the currency of 2026: clean it, grow it, and contact it with intention. Subscribe, share this with someone who needs a push, and leave a review telling us the one change you’ll make this week. We’re here to help you finish strong and start smarter.