Forget the scary headlines and start with the math. We sit down with industry veteran George Ellison to unpack the real size of the single family rental market, why institutions own a fraction of it, and how investors can use rates, leverage, and timing to their advantage. If you’ve ever wondered whether Wall Street is buying your neighborhood, the numbers will surprise you—and probably calm you down.

We chart the journey from the birth of SFR after the Great Financial Crisis to today’s data-rich approach to buying and operating rentals. George explains why there’s only one line of revenue but a dozen lines of expense, and how that simple truth separates solid performers from wishful thinking. We dig into rent trends with context—why single family rents remain resilient even as big apartments soften—and talk portfolio strategy: diversification, inflation hedging, and the role of real estate in balancing equity-heavy gains.

Then we go hands-on with Prop B, a platform built from institutional playbooks and rebuilt for everyday investors and the agents who guide them. See how filters by IRR, cap rate, cash‑on‑cash, hold period, and leverage narrow thousands of listings to a shortlist that actually fits your goals. The map view lays out comps, asking rents, and actual leases on one screen. Inspections deliver scoped rehab pricing, insurance and lending connect in-platform, and you can model HOA growth, tax reassessments, turnover costs, and capital needs over years—not just months. It’s the toolset pros use, paired with the human judgment that still wins deals.

If you want clear, data-driven answers on when to buy, what to pay, and how to price rent—without losing the local expertise that makes all the difference—this conversation is your blueprint. Subscribe, share with a colleague who works with investors, and leave a quick review to tell us which metric matters most to you.