Real estate promises flexibility, but the pros win with discipline. That’s the heartbeat of this conversation with regional vice president Mike Grogan, whose journey from young agent to respected leader reveals what it really takes to grow in a market that refuses to sit still. We dig into the habits that separate consistent producers from the rest—showing up, blocking time, and treating the work like the career it is.

We get practical about pricing, too. Instead of clinging to old comps, Mike breaks down how to position a listing against live, active competition so your seller becomes the first home to sell, not the fifth. With buyers gaining time and choices in many areas, even as days on market stay low in pockets like Virginia Beach, agents need sharper scripts, faster feedback loops, and the courage to adjust. We also talk about the rising share of price reductions, why they rarely help, and how to avoid them with smarter launch strategies.

Social media and AI take center stage as growth levers. Short-form video on platforms like TikTok and Instagram isn’t fluff—it’s where attention lives, and agents are closing real business there. Mike shares how to use these channels without losing your voice, why polarizing posts can tank your pipeline, and where AI fits as time leverage for content, marketing, and ideas. Then we zoom out to teams: when to build one, why “because I’m busy” isn’t enough, and how to define roles so you scale without chaos.

We close on the one thing most agents skip—a written plan. Document your goals, map your weekly inputs, and lock in an accountability partner. Your database is the currency of 2026: clean it, grow it, and contact it with intention. Subscribe, share this with someone who needs a push, and leave a review telling us the one change you’ll make this week. We’re here to help you finish strong and start smarter.

Forget the scary headlines and start with the math. We sit down with industry veteran George Ellison to unpack the real size of the single family rental market, why institutions own a fraction of it, and how investors can use rates, leverage, and timing to their advantage. If you’ve ever wondered whether Wall Street is buying your neighborhood, the numbers will surprise you—and probably calm you down.

We chart the journey from the birth of SFR after the Great Financial Crisis to today’s data-rich approach to buying and operating rentals. George explains why there’s only one line of revenue but a dozen lines of expense, and how that simple truth separates solid performers from wishful thinking. We dig into rent trends with context—why single family rents remain resilient even as big apartments soften—and talk portfolio strategy: diversification, inflation hedging, and the role of real estate in balancing equity-heavy gains.

Then we go hands-on with Prop B, a platform built from institutional playbooks and rebuilt for everyday investors and the agents who guide them. See how filters by IRR, cap rate, cash‑on‑cash, hold period, and leverage narrow thousands of listings to a shortlist that actually fits your goals. The map view lays out comps, asking rents, and actual leases on one screen. Inspections deliver scoped rehab pricing, insurance and lending connect in-platform, and you can model HOA growth, tax reassessments, turnover costs, and capital needs over years—not just months. It’s the toolset pros use, paired with the human judgment that still wins deals.

If you want clear, data-driven answers on when to buy, what to pay, and how to price rent—without losing the local expertise that makes all the difference—this conversation is your blueprint. Subscribe, share with a colleague who works with investors, and leave a quick review to tell us which metric matters most to you.

Want a clear, no-spin read on where mortgage rates are headed and how to win in this market? We dig into why rates have stabilized in the mid-sixes, what the Jolts report and labor revisions signal, and how sticky inflation and tariff psychology keep pressure on the other side. Then we translate the macro into moves you can actually use: seller-paid buydowns that drop payments into the fives, first-time buyer programs that lower cash-to-close, and a buy-before-you-sell path that unlocks equity so you can pounce when the right house appears.

We walk through the mortgage math behind today’s stability, including the narrowing spread between mortgage-backed securities and the 10-year Treasury, and why that spread may put a five-handle within reach even without big moves in Treasurys. Builders have proven the leverage of payment over price; we show how resale sellers can compete by marketing a target payment and structuring smart concessions. On the demand side, life events continue to drive millions of sales each year, and with two-thirds of owners sitting on 50%+ equity, buyers and sellers have more options than headlines suggest.

Technology and AI are changing the process, not the relationship. Permission-based income and asset verification, AI-powered doc review, and agency risk scoring make approvals faster and more predictable, while seasoned pros focus on judgment, strategy, and trust. Appraisals have steadied as appreciation cools, and more granular data helps right-size value calls. Whether you’re renting at “100% interest,” trying to time a five-handle, or weighing concessions versus price cuts, this conversation arms you with concrete tactics and a realistic timeline.

If this helped you make sense of the market, follow the show, share it with a friend, and leave a quick review—what strategy are you considering next?