In this episode, host Lewis sits down with freelance copywriter Emily Redman to talk about her journey from journalism graduate to agency life, and why she recently took the leap into freelancing.

From rewriting AI-generated copy to working on high-stakes projects for billion-dollar brands, to admitting her creative process is “chaotic” (in the best way possible), Emily shares candid insights, plenty of laughs, and a refreshing take on the “niche vs. generalist” debate.

If you’ve ever wondered what it’s really like to go freelance, or want to hear two writers swap stories about travel, late-night deadlines, and even classical piano playlists, this is the episode for you.

Connect with Emily on ⁠LinkedIn⁠.

Welcome to Copy That, the new series from QuadCast that's all about copywriting.

In our very first episode, host Lewis sits down with freelance copywriter Eleanor Jones to talk about how she began copywriting straight after graduating in 2020, why her old blog posts are off-limits, and how she turned a pandemic side hustle into a full-time creative career.

From navigating feast-and-famine freelancing to writing eBooks on burnout, to the eternal debate of “to niche or not to niche,” Eleanor shares candid insights, plenty of laughs, and a few truths every aspiring copywriter needs to hear.

If you’ve ever wondered what it takes to turn a love of words into paid work, or want to hear two writers nerd out about dashes, blank pages, and everything in between, this is the episode for you.

Connect with Eleanor on LinkedIn.

A quick intro to Copy That, a new QuadCast series all about copywriting - the real kind.

Hosted by Lewis, this series features one-on-one conversations with copywriters from all kinds of backgrounds, talking honestly about how they work, how they started, and how they’re figuring it out.

New episodes drop weekly.

Subscribe, follow, and stay tuned.