Improve your mortgage business with proven techniques in reputation management and impactful communication. In this episode, we delve into understanding the importance of building a personal brand, garnering credibility and establishing your content's provenance in this age of Artificial Intelligence.

We also offer ideas on organising and maximising the impact of business meetings, utilizing a unique nine-box grid technique to chart meeting attendees, objectives, customer needs, triggers, timelines, key personnel, motivational factors, and action steps. This strategy ensures focused conversations, efficient use of time, and clearly defined next steps, which are invaluable in driving growth for your business.

The latter part of the episode discusses how you can effectively communicate with clients, exploring four thinking styles - visual, kinesthetic, auditory, and digital. We illustrate how aligning your communication method to the clients' thinking style can greatly improve relationship building and sales performance.

For mortgage brokers, we delve into advanced communication techniques, specifically utilizing Neuro-Linguistic Programming (NLP) to assess customers' thinking styles and aligning it with suitable coaching protection gap technique.

Join us as we share these and more practical tips from our second week in Cornwall that can help streamline your processes, optimize your marketing efforts and ultimately, grow your mortgage business.