SAGE recently secured the #1 spot on the PPAI Online 18 for our outstanding social media performance, and a big reason for that success is our video content! In this episode, Lafonso shares his incredible journey into video production and dives into fundamental principles that will help promotional product suppliers and distributors create compelling visuals, even on a budget.

In this episode, you'll learn:

The Power of Storytelling: How understanding narrative in other media (like books and movies) can inform your video production, and how to evoke emotions without saying a word. Essential Video Production Rules: Lafonso breaks down key principles like white balance, focus, headroom, and look room – and when it's okay to break them for creative effect! Budget-Friendly Equipment: Get practical recommendations for building an affordable video kit using your smartphone, tripods, microphones, and lighting. Stepping Up Your Game: Advice on moving beyond basic smartphone setups with DSLR cameras and more advanced lighting. The Importance of Subtlety: Why the best video production is often invisible, drawing viewers into your story without them even realizing the techniques at play.

Whether you're a distributor looking to showcase products or a supplier aiming to reach more industry professionals, this episode is packed with actionable insights to help you grow your business through impactful video.

On this episode, Anne-Marie Bolton, SAGE's Senior Social Media Coordinator, shares the secrets behind SAGE's #1 ranking in the PPAI Online 18, highlighting their successful content mix and engagement tactics. Learn about SAGE's four content pillars – Cultivation, Celebration, Education, and Innovation – and how they guide their award-winning social media presence.

This episode covers:

• Developing a strategic social media plan with clear goals.
• Tailoring content for different platforms like LinkedIn and Instagram.
• Determining optimal posting frequency and consistency.
• Tips for suppliers and distributors to showcase products and build brand authority.
• Leveraging user-generated content and industry collaborations.
• The importance of brand guidelines and utilizing tools like Canva.

Whether you're a small business or a seasoned pro, this episode is packed with actionable insights to elevate your social media game.

In this episode, the final installment of our series on fulfillment, we are joined by a special guest from the supplier side: Nick Marconi, Inside Sales Account Executive at S&S Activewear, now combined with AlphaBroder!

Get an exclusive look into the massive operation behind one of the industry's largest apparel suppliers. Nick shares insights on how S&S and AlphaBroder operate as a "house of brands," managing over 130 different brands, the logistics of their extensive warehousing and fulfillment network across 15 locations, and details on their Contract Decorator Network (CDN) program.

Plus, Nick shares tips and advice for distributors on streamlining their fulfillment process by leveraging supplier programs and offering variety, and why getting samples is crucial for distributor success and client satisfaction.

Whether you're a distributor looking to optimize your operations or a decorator interested in partnering with a major supplier, this episode is packed with valuable information!