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Promo Perspectives by SAGE

Promo Perspectives by SAGE

By: SAGE
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Join us weekly for new perspectives not only in the promotional products industry but also in deep dives into other industries and explorations of marketing strategies for promo product distributors!Copyright 2025 All rights reserved. Economics Marketing Marketing & Sales
Episodes
  • Promo Perspectives: PPAI Expo Recap
    Feb 25 2026

    Thousands of members. Endless branded merch. One unforgettable Expo.

    In this special episode of Promo Perspectives, host Nicole Cook leans into the heart of the podcast’s name by bringing you real perspectives from across the promotional products industry following the largest trade show of the year, PPAI Expo in Las Vegas.

    Rather than offering a single recap, Nicole gathers voices from every angle of the show floor, including suppliers, organizers, first-time attendees, industry veterans, and members of the SAGE team, to answer one simple question:

    How would you describe your time at Expo?

    You will hear from:

    • Kristina Beal of Totally Chocolate Promo on relaunching a brand, experiential merch, and the power of collaboration

    • Anne-Marie Bolton from SAGE on the rise of dual and triple-use products that stood out on the floor

    • Josh Ellis of PPAI on the unexpected networking moments that make Expo special

    • Renee Ward on what it takes to execute an event of this scale

    • Megan Dean’s first-time Expo impressions and her perfect social caption

    From experiential merchandise and product innovation to meaningful connections and after-hours networking, this episode captures the energy, momentum, and community that define Expo 2026.

    Whether you attended in person or followed from afar, this recap delivers insights, trends, and perspectives you will not want to miss.

    Tune in for Part One of our Expo Recap Perspectives and stay tuned for more.

    This episode is brought to you by Brentwood Line

    https://www.brentwoodline.com/

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    11 mins
  • Promo Perspectives: Your Website & Store Can Make Or Break Your Business
    Feb 18 2026

    In this SAGE Conference 2026 session, Matt explores key trends shaping the promotional products industry and what suppliers and distributors should be paying attention to right now.

    From evolving customer expectations to smarter ways of leveraging tools and technology, Matt offers a forward-looking perspective backed by practical examples. This session is designed to help attendees think strategically, avoid common pitfalls, and make informed decisions that support sustainable growth.

    If you want a clearer understanding of where the industry is headed and how to prepare your business for what’s next, this session provides valuable insight and direction.

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    39 mins
  • Promo Perspectives: SAGE Conference Replay: Branding More Than a Logo
    Feb 11 2026

    At SAGE Conference 2026, Amanda delivers a practical, insight-packed session focused on helping promotional professionals work smarter, stay adaptable, and make confident decisions in a rapidly changing industry.

    In this session, Amanda breaks down real-world strategies you can apply immediately, from improving day-to-day workflows to thinking more strategically about growth, efficiency, and long-term success. Whether you’re refining existing processes or exploring new approaches, this talk offers clear takeaways designed to help you move forward with intention.

    Perfect for distributors, suppliers, and marketers looking to sharpen their skills, gain perspective, and leave with actionable ideas they can put to work right away.

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    49 mins
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