Promo Perspectives by SAGE cover art

Promo Perspectives by SAGE

Promo Perspectives by SAGE

By: SAGE
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About this listen

Join us weekly for new perspectives not only in the promotional products industry but also in deep dives into other industries and explorations of marketing strategies for promo product distributors!Copyright 2025 All rights reserved. Economics Marketing Marketing & Sales
Episodes
  • Bonus Episode: Artists' Perspective on Band Merch
    Aug 27 2025

    On the final episode of our Band Merch Series, we're handing the mic over to the musicians themselves! Join us as we sit down with four different artists—Chris Jordan, Joshua Stone, Bradley Blackwell, and Myles Maestro—to get their real-world perspective on promotional products.

    You'll hear directly from your customers about what they want and need from their merch. They share honest stories about the lessons they've learned, the challenges they've faced, and what they're looking for in a reliable promotional products partner. From figuring out the right apparel to wear on stage to choosing between screen printing and direct-to-garment, these musicians reveal the struggles and successes behind building their brands.

    This episode is packed with invaluable insights, including:

    • Why merch is critical for band revenue and legitimacy.

    • The importance of material, fit, and design for both comfort and conversation.

    • The challenges of finding the right products and decorators.

    • Tips for creating professional branding that makes a band unforgettable.

    • How distributors can build trust and grow with artists as their partners.

    Don't miss this crucial look into the mind of a musician. Whether you're a supplier or distributor, this episode will help you understand how to best serve artists, outfit their dreams, and turn their passion into a professional brand.

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    23 mins
  • Bonus Episode: Artist Promo with Merch Media
    Aug 20 2025

    Turn up the volume and get ready to rock with this episode of Promo Perspectives! We’re continuing our series on band merch and bringing you a conversation with Angelica and Caleb from Merch Media.

    Angelica and Caleb are music lovers at heart, and they've turned that passion into a business that helps independent artists create awesome promotional products. You'll hear about their own love for music, from the iconic concert experiences that shaped them to the artists that inspire them every day.

    We dive deep into the world of band merchandise, covering topics like:

    • The difference between official and "unofficial" merch.

    • How to get creative and stand out in the music market.

    • Why band merch is a vital source of income for artists.

    • The importance of online stores and other emerging tech like NFC chips.

    • The value of networking and building connections within the music community.

    Whether you're a supplier, distributor, or a fan who wants to support your favorite artists, this episode is packed with great tips and insights.

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    19 mins
  • Bonus Episode: Serving the Music Scene with Seven Sins Printing
    Aug 13 2025

    On this episode of the Promo Perspectives podcast, we dive into the world of band merchandise from the distributor's point of view. We're joined by Adrian and Shadow from Seven Sins Printing and Embroidery, a company dedicated to helping artists translate their visual identity into profitable merch.

    Adrian and Shadow share their story of how they immersed themselves in the Texas music scene and the unique challenges and triumphs of working with bands. They discuss the importance of understanding different music genres' preferences, from the types of garments to specific artwork styles. They also reveal the secrets behind their success, including their commitment to fair pricing, lightning-fast communication, and building strong, lasting relationships with their clients.

    Whether you're a distributor looking to break into the band merch market or a supplier wanting to understand this niche better, Adrian and Shadow offer invaluable insights and practical advice. They touch on everything from navigating the unpredictability of tour life to the power of word-of-mouth marketing within the music community.

    Episode Highlights:

    • The Nuances of Merch: Discover how different music genres, from death metal to alternative, have distinct preferences for apparel types, artwork sizing, and even colors.

    • The Power of Connection: Learn why communication and building a relationship with your clients are just as important as the quality of your product.

    • Beyond the T-Shirt: Adrian and Shadow discuss the deeper meaning of band merch as a "badge of honor" and a conversation starter, fostering a sense of community among fans.

    Don't miss this insightful conversation with two passionate professionals who are making a real impact in the music industry.

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    26 mins
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