On this episode of Promo Perspectives, we're joined by special guest Nicole Cook, SAGE's Senior Brand Marketing Manager, to dive deep into the world of brand marketing for the promotional products industry.

Nicole breaks down what brand marketing truly is (hint: it's more than just a logo!) and shares actionable steps for distributors and suppliers to define their unique brand identity. Learn about the three core pillars:

• Mission & Values: What does your company stand for?
• Brand Personality: What's the tone and voice of your brand?
• Unique Selling Proposition (USP): What makes you different and better than the competition?

We also discuss how to maintain brand consistency across all your marketing channels – from your website to social media and email campaigns. Plus, get insights into how to measure brand health even without a single "brand authority" metric.

Whether you're a distributor or a supplier, understanding and investing in your brand is crucial for success. Tune in to learn how to build a strong brand that resonates with your customers and drives sales!

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