From humble beginnings in a kitchen, Coconut Cult has become a pioneering brand in the world of functional foods. I sat down with the Coconut Cult leadership team including founder Noah Simon-Waddell and CEO Ari Raz to learn more about their journey. We discussed the challenges and opportunities of self-manufacturing, how they have fostered community engagement, and the plans for an upcoming brand refresh.

BODYARMOR has been disrupting the world of sports hydration since 2011. Founded by Mike Repole, the brand has witnessed a meteoric rise in the sports nutrition industry through game-changing innovation. Federico Muyshondt, CEO of BODYARMOR, took over leadership of the brand shortly after its acquisition by Coca-Cola. I sat down with Muyshondt to discuss their strategic focus on authenticity, the brand’s expansion into new categories and global markets, and their quest to live up to the Mamba Mentality that Kobe Bryant infused into the brand since its beginning as an early investor back in 2013.

Catalina Crunch has carved out a niche with its innovative approach to low-carb, high-fiber foods. Founded by Krishna Kaliannan, whose personal journey with type one diabetes sparked the creation of Catalina Crunch, the company has rapidly evolved from a passion project to a thriving business. I sat down with Kaliannan to learn more about the brand's trajectory, from its humble beginnings in cereal to its strategic expansion into new product categories and retail channels.