Summary: Avery Akkineni discussed various aspects of Web3 strategies in the most recent podcast. According to her, clients want to design things that will be successful in the long run. She also mentioned that there are different ways to approach integrating Web3 strategies, including launching a full-scale NFT project or collaborating with others in the industry. Collaborations can be a great way to dip your toes into the space, and they can help brands build relevance and surprise and delight consumers. She emphasized the importance of designing products that are built for the long-term with services that extend beyond Web3 natives.. For brands that are hesitant about taking the crypto plunge, collaborations offer a good way to get started with lightweight initial steps like poll apps, sponsoring events in the Web3 space, or spending time getting the strategy right.

About Avery

President of Vayner3, Avery Akkineni, is leading the mission to guide the world's largest enterprises and intellectual property owners in navigating the next iteration of connected consumer behavior.

In July 2021, Akkineni launched the VaynerX consultancy, Vayner3, alongside serial entrepreneur Gary Vaynerchuk. In less than twelve months, Akkineni successfully led the expansion of the consultancy to 50+ global digital innovation experts. Partnering with dozens of Fortune 500 corporations across industries, Vayner3 has successfully advised organizations on strategic initiatives for brands, including Web3 program development, generative AI, and immersive digital experiences.

A leader, mentor, and investor in pioneering Web3 projects and communities, Akkineni is also an active advisor for several tech platforms, serving on the Board of Advisors of OneOf and Tracer, on the Web3 Advisory Board for Salesforce, Meta Creative Council, in addition to being a founding BFF member.

Before the launch of Vayner3, Avery spearheaded VaynerMedia's expansion into the Asia-Pacific region, building a team of 150 people and opening VaynerMedia offices in Singapore, Bangkok, Tokyo, and Sydney, while being awarded as Marketing-Interactive’s 2021 Independent Agency of the Year (Gold) within two years. Additionally, Avery has been honored on the "Woman to Watch" by Campaign Asia, “Web3 Marketing Trailblazer” by Ad Age, on "NFT100" by NFTNow, and on "30 Under 30" by The Drum. Before VaynerX, Avery spent her early career at Google in Silicon Valley, while she now resides in Miami, FL.

Introduction

Entrepreneurial Journey: Avery shares her inspiring journey, from growing up in Nashville to working with tech giants like Google and VaynerMedia.

Genesis of VaynerNFT: The episode explores the birth of VaynerNFT, Gary Vee's venture into the NFT space, and the strategic thinking behind it.

Strategic Insights: Avery emphasizes VaynerNFT's commitment to long-term thinking, collaboration, and exploring layer twos for sustainability.

Balancing Artistic Integrity: The conversation delves into how VaynerNFT navigates internal politics and strikes a balance between artistic integrity and corporate requirements.

Sustainability and Utility: Avery discusses VaynerNFT's projects focusing on sustainability and the rising trend of utility-oriented NFTs.

The Power of Community: VaynerNFT's success is attributed to community building, understanding social dynamics, and consumer behavior.

Exciting Trends in NFTs: Avery shares her excitement about upcoming trends, particularly utility-oriented NFTs and open editions.

Companies and Platforms Mentioned:

 Vayner3 Official Website

Draper University

Veefriends

VaynerMedia