LinkedIn's quietly rolled out a major change called 360Brew. And while most people are ignoring it, it’s a signal of where LinkedIn is heading next. It’s a shift in how LinkedIn connects posts, profiles, comments, expertise, and engagement into one big picture of who you are and what you’re known for. I believe this is important for MSPs because it affects who sees your content, how you’re understood, and whether or not LinkedIn treats you like a trusted voice. In today's Monday Motivation, we'll dive into the major changes and how they affect what you're doing.

Paul's 5 min Monday Motivation for 2nd February 2026

Your ICP is your Ideal Client Profile and it describes the kind of clients that you would adore to attract to your MSP. Trouble is when I ask most MSPs what their ICP is, they say "anyone with 5+ users and a wallet". That's completely missing the power of having a tight and focused ICP. Let's look at what you need instead, in today's Monday Motivation.

Paul's 5 min Monday Motivation for 26th January 2026.

One of the hardest marketing questions for any MSP to answer is: "Why the prospect would choose you and not one of your competitors?". The real question I'm asking is "what is your USP; your unique selling proposition?". The vast majority of MSPs I speak to have no idea about this. And that's why I'm running a short live programme just for MSP Marketing Edge members that starts next week. There's zero cost to you, but join me if you want to become the standout MSP in your area. All the details are in today's Monday Motivation.

Paul's 5 min Monday Motivation for 19th January 2026

Targeting a vertical is a really smart thing to do with your marketing. When you operate within a vertical, it's easier to know WHO to target, WHERE to find them, and HOW to make your marketing relevant to them. Having a vertical accelerates your marketing. And did you know you can easily use the MSP Marketing Edge content to do this? Let's explore how to do that in today's Monday Motivation.

Paul's 5 min Monday Motivation for 12th January 2026

Okay, so I'm a little late to the party, but happy New Year! What are your big plans this year? What do you most want to achieve? What do you want to do with your business to make sure that you can live the lifestyle that you most want to live? I reckon this could be a fantastic year for you. And I'm honoured to be a part of your journey. Let's talk today about the areas that I believe you need to focus on with your marketing this year.

Paul's 5 min Monday Motivation for 5th January 2026

Happy inbetween week. I'm hoping to get an important message to you today about what I believe is the most dangerous form of procrastination for MSPs. I see it all the time where the MSPs I work with are busy, but they're busy doing the wrong things. What are the wrong things? And what should you be doing instead? Let's explore this in the next five minutes.

Paul's 5 min Monday Motivation for 29th December 2025

All being well this should be one of your last working days for a couple of weeks. You are getting a break, a vacation, a holiday over Christmas aren't you? It's a great time to do it because everyone takes a break at this time of year, right? And the thing is when you personally take some time off and rest your body and mind... you benefit, your family benefits, your clients benefit, your staff benefit. Literally everyone benefits when you take a break. Let's explore that.

Paul's 5 min Monday Motivation for 22nd December 2025

A couple of weeks ago we put something in the post to you. It's a free wall planner with an MSP marketing map for you to follow throughout 2026. Have you received yours yet? If not I'll tell you in today's Monday Motivation how to get a replacement sent out to you.

Paul's 5 min Monday Motivation for 15th December 2025