Episodes

  • New things I can do to help you

    New things I can do to help you
    Jul 14 2025
    Bit of a plug this week for something I can do to help you. Two weeks back we launched a couple of new services to help with the most important aspect of your marketing - IMPLEMENTATION. There's a virtual programme I'm running, and an in-person one here in the UK. Both start in September. Here are the details and why I think implementation is the most important skill to develop.
    Paul's 5 min Monday Motivation for 14th July 2025
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    7 mins
  • LinkedIn likes won’t get you new clients

    LinkedIn likes won’t get you new clients
    Jul 7 2025
    It's really easy to get caught up in the wrong metrics in marketing. Particularly when you put a lot of work into something like LinkedIn, and then you see that only two people have liked your post! That can make you angry, right? Yet in the big picture, it doesn't matter… in today's Monday Motivation, let's explore what's really important.
    Paul's 5 min Monday Motivation for 7th July 2025
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    5 mins
  • Do you have a USP?

    Do you have a USP?
    Jun 30 2025

    Do you have a clear Unique Selling Point for your MSP, or have you never quite figured out how to differentiate yourself from your competitors? If so, you'll love today's Monday Motivation. Let me tell you all the differentiating factors that don't work for an MSP... and the one that does work, every time.


    Paul's 5 min Monday Motivation for 30th June 2025
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    6 mins
  • Make your MSP more like McDonald's

    Make your MSP more like McDonald's
    Jun 23 2025
    I'm out on the road today and recording this episode in a McDonald's. Why? Because to me it's a masterclass in how to reduce complex procedures down into simple tasks that almost anyone can do. There's a lot for every MSP to McLearn. Grab a snack and let's dive in.
    Paul's 5 min Monday Motivation for 23rd June 2025
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    5 mins
  • Does your MSP come across as legitimate?

    Does your MSP come across as legitimate?
    Jun 16 2025
    One of the biggest challenges with your marketing is influencing people's hearts rather than their brains. How they feel about you will dictate whether or not they seriously consider switching to you, or not. So you owe it to yourself to make your MSP seem as legitimate as possible. Let's explore that, shall we?
    Paul's 5 min Monday Motivation for 16th June 2025
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    5 mins
  • Should you exhibit at events?

    Should you exhibit at events?
    Jun 9 2025
    Have you considered exhibiting at an event… and then you've realised how much money, time and energy you'd have to put into it? And that's put you off? Maybe today I can talk you around. Because if you get the right events, they can be insane ways of putting hot prospects into your pipeline.
    Paul's 5 min Monday Motivation for 9th June 2025
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    5 mins
  • How to get Endless Customers

    How to get Endless Customers
    Jun 2 2025
    I've been reading an INSANE book, that is itself an update of another insane book I've been recommending to members for years. If there's one book you read or listen to this year, make it this one. It's 1,000% relevant to MSPs. Here's what it is and why you should get it.
    Paul's 5 min Monday Motivation for 2nd June 2025
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    4 mins
  • Send proposals in these 3 ways

    Send proposals in these 3 ways
    May 26 2025
    Getting your proposal out to a prospect feels like you're so close to a new client... but so many MSPs fall at this stage. Maybe they choose someone else, or maybe they just ghost you. I recommend you always send out proposals in 3 separate ways (at the same time) for maximum impact and trackability. Let me tell you what the 3 ways are.
    Paul's 5 min Monday Motivation for 26th May 2025
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    5 mins