Episodes

  • Let us do your marketing for you

    Let us do your marketing for you
    Oct 27 2025
    Today's Motivation is aimed at you if you're struggling to get your marketing implemented.

    It's one of the biggest problems that MSPs face, especially in the early days, when you're trying to ramp up your marketing.

    The good news is, you're not alone. My team can help you with this and implement your marketing for you. Here are the details.
    Paul's 5 min Monday Motivation for 27th October 2025
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    5 mins
  • Why you must do personal branding

    Why you must do personal branding
    Oct 20 2025
    We don't talk a lot about branding within the MSP Marketing Edge. Normally when you talk about branding, people think of your logo and your website design and stuff like that.

    Today I want to talk about a more important form of branding: your own personal branding.

    That's about influencing how people think about you based on what you put on LinkedIn, on your website, and what you talk about in real life.

    Your goal is to build a brand as THE local tech authority. Let's explore how to do that.
    Paul's 5 min Monday Motivation for 20th October 2025
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    7 mins
  • 2 new MSP sales books

    2 new MSP sales books
    Oct 13 2025
    I was at ScaleCon in New Orleans a couple of weeks ago, and my friends Brian Gillette and Jeffrey Newton both handed me a copy of their new book. They've both written about the same subject but coming at it from different angles. It's a subject you're going to love because it's about selling more managed services.

    I'll be honest, I haven't had a chance to read the books yet. But I've flicked through them. And I've got some highlights for you in today's Monday Motivation.
    Paul's 5 min Monday Motivation for 13th October 2025
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    5 mins
  • The power of a handwritten letter in our digital world

    The power of a handwritten letter in our digital world
    Oct 6 2025
    A reality of our day-to-day existence is that we are utterly and completely inundated with digital marketing, yet in a B2B sense, there's little being targeted at us in real life.

    And that creates a massive opportunity for you. What if somehow you were to send handwritten letters to your clients, your prospects, or your leads? Let me tell you exactly why, plus how to do it and a very smart idea for you to get other people to do it for you.
    Paul's 5 min Monday Motivation for 6th October 2025
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    6 mins
  • What’s your why?

    What’s your why?
    Sep 29 2025
    That's a curious question to ask. What's your why? What exactly do I mean by that? I want to know why you're working so hard in your business. What's driving you day-to-day?

    It's probably not to own a yacht or a private jet. I meet very few MSPs like that. But maybe your why is about providing for your family or giving your kids a better start in life than they would have otherwise.

    It's really important to know what your why is and to make sure that everything you do in your business feeds your why; your purpose. Let's explore that today.
    Paul's 5 min Monday Motivation for 29th September 2025
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    6 mins
  • How simple messaging helps or hinders ALL your marketing

    How simple messaging helps or hinders ALL your marketing
    Sep 22 2025
    Let's explore messaging in this week's Monday podcast. When you get it right, it accelerates all of your marketing... but when you get it wrong, it HARMS all of your marketing. By messaging, I mean the core basic messages that you're sending to ordinary business owners and managers about why they should pick you and not another MSP. Let's do this.
    Paul's 5 min Monday Motivation for 22nd September 2025
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    6 mins
  • Making life magic for your clients

    Making life magic for your clients
    Sep 15 2025

    I know you have epic retention within your MSP. But I also know that anything can threaten that at any time. You can't just rely on sitting back and doing a great job for your clients. You've also got to make them feel that they want to stay with you. What we're talking about here is inserting some magic into what you do. Here are a couple of examples for you...


    Paul's 5 min Monday Motivation for 15th September 2025
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    5 mins
  • If you're struggling to get marketing implemented, we can help

    If you're struggling to get marketing implemented, we can help
    Sep 8 2025

    It's not about knowing what marketing to do, it's about getting marketing done. You know this from your operations: implementation is everything. But if you're struggling to get your marketing implemented... 1) you're not alone and 2) I can help you. We have a done for you team with capacity to help you today. Let me tell you how.


    Paul's 5 min Monday Motivation for 8th September 2025
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    6 mins