Profit With A Plan cover art

Profit With A Plan

Profit With A Plan

By: Marcia Riner - Business Growth Strategist
Listen for free

About this listen

 Marcia & her guests share business growth ideas so that you can create strategies that increase your profit, drive your growth, and plan for your future sale. Our informative topics cover areas around increasing revenue, boosting profit, business management, leadership, team building, marketing, sales, and pre-exit planning. Join us each Tuesday for a half-hour conversation that is sure to give you a couple of ideas that you can add to your business right now. You can also check us out in video format on www.Youtube.com/ProfitWithAPlan We love to hear your comments & questions. Don‘t forget to subscribe to get updates on future shows. Thanks for joining us today!Copyright 2019-2025 All rights reserved. Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • EP314: Mid-Funnel Mastery: How Strategic Video Creates a Ripple Effect with Tim Bradley

    EP314: Mid-Funnel Mastery: How Strategic Video Creates a Ripple Effect with Tim Bradley
    Aug 5 2025
    Mid-Funnel Mastery: How Strategic Video Creates a Ripple Effect EP314 Profit With A Plan Podcast Released August 5, 2025 Guest: Tim Bradley, Co-Founder of Pennant Video Host: Marcia Riner, Business Growth Strategist | Infinite Profit® 🎙️Episode Summary: In this high-impact episode of Profit With A Plan, Marcia Riner is joined by Tim Bradley—co-founder of Pennant Video and the mind behind the Video Marketing Trifecta™—to talk about how B2B brands can use video strategically after they’ve captured attention. Forget top-of-funnel vanity metrics. This is about turning interest into trust, and trust into conversions—while building a powerful ripple effect across your entire marketing ecosystem. Whether you're a scrappy startup or an established brand, you'll learn how to elevate your message with scalable, story-driven video content that actually drives pipeline results. 🔑 Key Takeaways: How the Video Marketing Trifecta™ (Anthem, Explainer, Endorsement) drives mid-funnel conversions The ripple effect of video across your entire digital footprint Real-world strategies for small businesses to compete with high-production brands using smart, authentic storytelling The importance of aligning your video library with your sales team’s needs How to build trust through production value—without breaking the bank ⏱️ Timestamps & SEO Topics: 00:05 – 00:52 🎯 Introduction to Tim Bradley & the Video Marketing Trifecta™ Keywords: B2B video marketing, mid-funnel engagement, marketing framework 01:17 – 02:56 🎯 What is Profit With A Plan? Keywords: business profitability, scaling strategy, business valuation, Marcia Riner 03:15 – 03:41 🎯 Tim’s Bio: 20 Years in Storytelling & Scalable Strategy Keywords: creative leadership, B2B tech brands, Pennant Video 04:15 – 05:01 🎯 From Childhood Storytelling to Brand Strategy Keywords: creative origin story, video production journey, storytelling in business 06:00 – 07:28 🎯 Why Video Needs to Be a Priority in B2B Marketing Keywords: video-first mindset, digital content strategy, ripple effect of video 07:29 – 08:33 🎯 Video Builds Brand Trust & Sales Enablement Simultaneously Keywords: sales enablement tools, brand trust, professional video vs DIY 09:33 – 11:05 🎯 The Real Work Starts After the Click—Why Mid-Funnel Matters Most Keywords: buyer journey, digital touchpoints, mid-funnel strategy 11:52 – 13:14 🎯 Keeping Engagement After the Click: The “Messy Middle” Keywords: customer journey, attention to action, funnel strategy 13:14 – 15:18 🎯 Breakdown of the Video Marketing Trifecta™: Anthem, Explainer, Endorsement Keywords: brand anthem video, explainer video strategy, customer testimonial videos 15:18 – 16:41 🎯 How to Produce High-Quality, Authentic Testimonials That Convert Keywords: video testimonials, customer proof, production value, trust-building content 17:00 – 20:51 🎯 Why Explainer Videos Are the Workhorses of B2B Sales Keywords: explainer videos, sales video library, personalized buyer experiences 23:44 – 26:17 🎯 The Power of Anthem Videos for Emotional Connection Keywords: brand mission video, emotional marketing, values-based messaging 26:34 – 28:06 🎯 Why Every Small Business Needs a Strategic Video Plan Keywords: small business marketing, B2B storytelling, brand positioning for startups 28:06 – 31:57 🎯 Budget-Friendly Tips: How Smaller Firms Can Apply the Trifecta™ Keywords: startup video marketing, affordable brand video, scalable content strategy 32:25 – 33:59 🎯 The Ripple Effect: Maximize ROI From a Single Video Asset Keywords: content repurposing, digital brand strategy, video ROI, scalable content 34:00 – 36:00 🎯 Final Thoughts: Your Video Library is a Business Asset Keywords: content library, B2B lead nurturing, evergreen marketing 36:02 – 37:35 🎯 Where to Learn More from Tim Bradley & Pennant Video Keywords: Pennant Video, video marketing ebook, funnel-focused playbook, Tim Bradley LinkedIn 🔗 Resources Mentioned: Free eBook: Funnel-Focused Video Marketing Playbook at pennantvideo.com Follow Tim on LinkedIn: Tim Bradley | Pennant Video 🔎 SEO Keywords: B2B video marketing, Video Marketing Trifecta™, mid-funnel strategy, testimonial videos, explainer videos, anthem videos, video marketing for tech brands, marketing funnel content, brand storytelling, customer journey, video ROI, scalable video strategy 💰 This episode is sponsored by Profit Booster® Podcast Monetization Hub. We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com 🚀 Free Growth & Marketing Audit Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit! Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter ...
    Show More Show Less
    38 mins
  • EP313: Profits in the Numbers: Bookkeeping, Tax Smarts & Clarity with Tanya Akimenko

    EP313: Profits in the Numbers: Bookkeeping, Tax Smarts & Clarity with Tanya Akimenko
    Jul 29 2025

    Profits in the Numbers: Bookkeeping, Tax Smarts & Clarity EP313 Profit With A Plan Podcast Released: July 29, 2025

    Guest: Tanya Akimenko, Tax and Accounting Expert | Golden Apple Agency Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

    🔍 Episode Summary

    Most business owners don’t fail from lack of hustle—they fail because they’re making decisions in the dark.

    In this episode of PROFIT With A Plan, Marcia Riner sits down with Tanya Akimenko, founder of Golden Apple Agency, who has spent over 20 years helping entrepreneurs simplify their finances, master their cash flow, and finally feel confident in their decisions.

    If you’ve been avoiding your numbers, unsure how to read your reports, or relying on your bank balance to guide your spending—this is the wake-up call your business needs.

    ⏱️ Timestamps & Key Takeaways

    • [05:03] How Tanya fell into finance in a remote town in Alaska—and why it was the best thing for her entrepreneurial journey

    • [07:55] The real reason bookkeeping is non-negotiable (and how bad data kills profit)

    • [10:08] What AI gets wrong with bookkeeping—and why clean input matters more than ever

    • [12:21] The hidden cost of messy credit cards and mixed expenses (and what to do instead)

    • [16:01] Tanya’s habit-forming tip for reviewing your numbers—even if you’re not a “finance person”

    • [19:00] How to analyze your financial reports without doing your own books

    • [21:00] Why understanding your break-even point is the foundation for real growth

    • [24:00] The biggest tax strategy mistake most entrepreneurs make—and the fix that could save you six figures

    • [28:00] Tanya’s “John Smith” strategy for treating your business like a real financial entity

    • [32:00] Why financial clarity is the difference between surviving and scaling

    🔗 Grab Tanya’s free resource: ProfitBoosterBiz.com and start scaling smarter today.

    🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

    👤 About Marcia Riner

    Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

    Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

    Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
    Show More Show Less
    34 mins
  • EP312: The Sales Engine That Scales – With Alan Versteeg

    EP312: The Sales Engine That Scales – With Alan Versteeg
    Jul 22 2025
    The Sales Engine That Scales – With Alan Versteeg Guest: Alan Versteeg, Co-Founder of Growth Matters Host: Marcia Riner | Profit Booster® Podcast: PROFIT With A Plan Topic: Building a Sales Engine for Entrepreneurial Scale Released: July 22, 2025 🔍 Episode Summary What happens when an engineer applies the law of cause and effect to sales? Alan Versteeg—former engineer, global sales leadership strategist, and co-founder of Growth Matters—joins Marcia Riner to reveal why most entrepreneurs fear sales, how to overcome “sales ick,” and what truly drives growth: not more sales reps, but better sales management. This episode is packed with value for business owners, founders, and service-based entrepreneurs looking to scale smart, lead with conviction, and grow teams that sell—without the sleaze. ⏱️ Timestamps & Key Takeaways [00:00] The Sales Engine Every Entrepreneur Needs Marcia opens the episode with the concept of building a team that sells without you in the room—what Alan calls the real sales engine for scale. [02:53] Alan Versteeg’s Unlikely Path From Engineer to Sales Expert Alan shares how leaving engineering, getting fired from his first four sales jobs, and finally treating sales as a profession changed everything. [05:47] Why Motivation Alone Doesn’t Work Alan explains how being “the world’s most motivated talking brochure” failed—and how cause and effect became his north star for success. [09:00] Selling vs. Helping: The Real Mindset Shift ✨ “Selling won’t help—but helping will sell.” Alan breaks down the psychology behind ethical sales and how intent, not personality, is what persuades. [11:00] Conviction, Not Charisma, Drives Sales Marcia and Alan explore why you don’t need to be extroverted to be successful in sales. What you need is conviction and a service-oriented mindset. [13:00] Avoiding the “Ick” Factor in Sales Conversations Sales becomes authentic when entrepreneurs stop talking about their product features and start speaking about the problems they solve. [16:00] The Clear Line Between Confidence and Arrogance Alan explains why the difference is tact, not tone—and how to persuade without damaging relationships. [20:40] Objection Prevention vs. Objection Handling Instead of responding defensively, Alan teaches entrepreneurs to preemptively name their buyer’s hesitation and build trust faster. [24:00] Scaling the Sales Function Through Standards "You can’t scale yourself—you can only scale your standards.” Alan shares how setting cultural and performance standards enables companies to scale through people, not pressure. [27:05] What Actually Makes a Great Salesperson It’s not knowledge or charisma—it’s the ability to connect, listen, and sell with values that match the brand. Hire managers who grow people, not just sales. [29:13] Final Advice: Give Yourself Agency to Sell with Purpose Alan closes by urging entrepreneurs to “look in the mirror” and realize they’ve created a solution worth sharing. Let go of the imposter voice—and sell with purpose. 🔑 SEO Keywords sales engine for entrepreneurs, scaling your business, sales management tips, ethical sales strategies, sales leadership, how to overcome sales fear, building a sales team, persuasion vs manipulation, conviction in selling, hiring sales managers, sales psychology, objection prevention, sales training for entrepreneurs 📢 Call to Action Want to develop a sales team that scales without you? 👉 Learn more about Alan Versteeg and his sales manager development programs at www.salesgrowthmatters.com 💰This episode is sponsored by Profit Booster® Podcast Monetization Hub. We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com 🚀 Free Growth & Marketing Audit Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit! Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today. 🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success. Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com. Got questions? Reach out...
    Show More Show Less
    33 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.