EP330 Profit With A Plan Podcast Releases December 9, 2025

Guest: Sonny Grappone, Founder of Precision Accounting cConsulting Host: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit®

Most business owners make decisions in the dark, relying on gut feelings, half-read P&Ls, and whatever their bookkeeper emails at tax time. In this episode, we break down how proactive accounting, clean financial systems, and smarter job costing give you real control over cash flow, hiring, pricing, and growth. You will hear how one shift in job costing improved margins by 30 percent, why “I can make payroll” is a dangerous metric, and how to use tax planning and incentives to fund growth instead of starving it. If you want your numbers to support bigger decisions, not surprise you later, this conversation will change how you look at your books.

• Why “I can make payroll” is a terrible way to judge success

• The simple mindset shift from bookkeeping reports to decision-ready data

• How job costing fixes bad bids and protects thin construction margins

• Where hidden costs like insurance and payroll quietly destroy profit

• How software and automation cut errors, save time, and improve accuracy

• Ways smart tax planning and wellness credits can fund hiring and growth

[00:00] Why most owners make decisions in the dark with money [03:30] Sonny’s path from hustling entrepreneur to strategic accountant [10:50] The danger of ignoring financials and trusting only bookkeepers [13:10] Fixing job costing, bids, and margins for construction companies [21:10] Hidden expenses like insurance that quietly put owners out of business [27:40] Tax planning, wellness credits, and saving enough to hire smarter

Precision Accounting & Consulting (PAC) https://precisionaccountingconsulting.com

Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit: https://infiniteprofitconsulting.com

Profit Booster Growth Map Get a clear, customized view of where revenue is leaking and where profit is hiding so you can plan your next growth moves with confidence. https://profitboosterpod.com

Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

EP329 Profit With A Plan Podcast Released December 2, 2025

Guest: Dan Balcauski, B2B SaaS pricing expert and founder of Product Tranquility Host: Marcia Riner, Business Growth Strategist and CEO of Infinite Profit®

Most SaaS companies are unknowingly giving away revenue. In this episode, Marcia sits down with Dan Balcauski, B2B SaaS pricing expert and founder of Product Tranquility, to unpack why pricing is rarely a math problem and almost always a strategy problem. You will learn how to monetize AI features, frame pricing decisions with confidence, and avoid the revenue leaks that quietly erode growth. If you are a SaaS founder, product leader, or anyone making pricing decisions, this conversation will reshape how you think about value.

• Why SaaS pricing fails and how to fix it fast • How to monetize AI features without confusing buyers • The strategy behind good, better, best pricing • Pricing mistakes that drain revenue in B2B SaaS • How positioning drives packaging and price • Why talking to customers early improves pricing accuracy

[00:00] Why most SaaS companies leave money on the table [02:10] Pricing is a strategy problem, not a math problem [06:40] The art and science behind SaaS pricing [10:15] Price positioning and avoiding the race to the bottom [13:20] Good, better, best models and customer choice [17:50] How founders should test pricing and validate value [25:00] Why discounts can destroy margins and buyer behavior [34:40] How to rethink promotions in B2B [36:55] Where to start if pricing needs a refresh

ProductTranquility.com

Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies that help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can put to work today.

Profit Booster Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work. Learn more at ProfitBoosterPod.com

Free Growth Map with 3 Actionable Ideas Want to find your fastest path to higher profit and better pricing decisions? Grab your free Profit Booster Growth Map at ProfitBooster.com/growth-map.

Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

EP328 of Profit With A Plan Podcast Released Date 11.25.25

Guest: Dr. Danny Brassell Phd, Master storyteller, speaker, trainer and coach Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

Most presentations lose people in the first few minutes because they focus on information instead of connection. In this episode, Dr. Danny Brassell breaks down how to use intentional storytelling to grab attention fast and guide people toward action.

You’ll learn the 5 C’s of a well-crafted story, how to connect emotionally without feeling pushy, and simple techniques that make your message memorable, relatable, and conversion-ready. Whether you speak on stage, lead a team, or pitch clients, this episode shows how the right story can move people and move business forward.

• Why connection, not confidence, drives audience engagement • The 5 C’s of a WellCrafted Story that inspire action • How to open any presentation so people lean in instantly • Why vulnerability builds trust faster than credentials • A simple exercise to uncover hundreds of stories people remember • How to use stories ethically to motivate and convert your audience

[00:00] Why some speakers hook attention instantly and others lose the room [02:30] The real reason emotion moves people more than information [06:00] What separates a good presentation from one that converts [08:45] The 5 C’s framework for crafting stories that land [13:20] How to connect with your audience in the first five minutes [17:40] Using everyday moments to create stories people remember [25:00] Why one clear call to action beats multiple choices [30:50] How to end with impact without relying on sad stories [34:45] The mindset shift that keeps your audience engaged and inspired [36:00] Where to get your free WellCrafted Story blueprint

FreeStoryGuide.com

Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

Profit Booster Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com

Free Growth and Marketing Audit Grab your free Profit Booster Growth Map at ProfitBooster.biz to identify three clear moves that grow revenue and stop profit leaks fast.

Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.