Your Story Is Your Growth Strategy: Turning Purpose Into Profit Released October 21, 2025

Guest: Dan Grech | Pulitzer Prize–winning NPR and PBS journalist turned entrepreneur and educator Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

Most entrepreneurs treat their story like background fluff—but it’s actually their most powerful growth tool. Pulitzer Prize–winning journalist turned entrepreneur Dan Grech reveals how to use your story as a strategic asset to attract customers, inspire your team, and grow with purpose.

Discover the 3-step Story-Driven Business framework and why every founder should lead with the story that fuels their mission, not just sit on an “About” page.

• Why your founder story drives more sales than any marketing tactic

• How to become the “Jedi” in your client’s hero journey

• The 3 steps of story-driven growth: Define, Deploy, Ignite

• How to build a brand that attracts both clients and top talent

• The missing link between authenticity, AI, and storytelling

• How to create a business that’s purpose-driven, not just profit-driven

[00:00] Why your story is your biggest growth asset [03:00] Dan’s journalism roots and early storytelling lessons [08:00] Reinventing as a business storyteller and starting BizHack Academy [12:00] Turning strangers into buyers through trust and story [16:00] From “Me Too” businesses to story-driven brands [20:00] The 3-step Story-Driven Growth framework explained [25:00] Using AI to define and document your founder story [28:00] How story aligns culture, hiring, and marketing [31:00] Real-world examples: The Greater Need and Textamol [36:00] Dan’s challenge to every listener—start your Why Chain today

Dan Grech’s free 30-minute business story consultation https://thestorydrivenbusiness.com

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit https://InfiniteProfitConsulting.com

💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work. 👉 Learn more at https://ProfitBoosterPod.com

📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at https://ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Inside Growth 2.0. How AI, GEO & Vibe Coding Are Changing Everything EP322 Profit With A Plan Podcast Release date: October 6, 2025

Guest: Raj Singh, VP of Product at Mozilla Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

🎯 Episode Summary AI isn’t just a buzzword—it’s rewriting the rules of growth. In this episode, Raj Singh, VP of Product at Mozilla and a serial founder with multiple exits, joins Marcia Riner to reveal how GenAI is transforming growth, product management, and visibility for SMBs. They explore the rise of “vibe coding,” GEO over SEO, and how to become a “Super IC” using AI to multiply productivity.

🎥 What You’ll Learn

• Why “vibe coding” is the next wave of AI-driven creation

• How one person can now do the work of an entire growth team

• The surprising platforms AI trusts most for visibility (hint: not Forbes)

• The rise of the “Super IC” and how to work smarter with AI

• What GEO and programmatic TikTok mean for modern growth

• How Mozilla is building AI tools to help solopreneurs grow faster

⏱️ Timestamp Highlights [00:03] Raj Singh’s journey from startup founder to VP at Mozilla [07:50] How GenAI changes the growth equation for SMBs [10:08] What “vibe coding” means and why it matters [13:10] The rise of the “Super IC” and new productivity models [17:44] Cultural shifts: AI replacing conversation, not connection [28:09] SEO vs. GEO: how AI ranks your brand differently [33:05] Real-world tools and takeaways for business owners

🔗 Resources & Links Solo AI Website Builder – www.soloist.ai

💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com

📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

EP321 of Profit With A Plan Podcast Released September 30, 2025 Guest: Laresa McIntyre - Founder and Fractional CFO | Rockbridge CFO Host: Marcia Riner- Business Growth Strategist | Infinite Profit®

QuickBooks works well in the beginning—but eventually, it can hold you back. If you’re finding it harder to get clear financial insights, it may be a sign you’ve outgrown it. In this episode, fractional CFO Laresa McIntyre shares how to recognize the signals, what options exist beyond QuickBooks, and how the right system can help you scale smarter.

• Clear signals you’ve outgrown QuickBooks as your business scales

• Why financial systems must evolve with your growth goals

• Affordable mid-level solutions beyond QuickBooks and spreadsheets

• How better data leads to faster, more confident decisions

• Why fractional CFO support can save cash while driving growth

[00:02] Why QuickBooks eventually holds businesses back [00:10] The difference between accountants and CFOs [00:21] When financial systems become your pain point [00:33] Mid-level solutions like Business Central and NetSuite [00:45] How smarter systems improve cash flow and forecasting [00:53] What investors really want from your financial story

Guest website: https://rockbridgecfo.com

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit https://infiniteProfitConsulting.com

💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at https://ProfitBoosterPod.com

📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at https://ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

🎙 Episode Title Hiring Friends: The Surprising Leadership Advantage

EP320 Profit With A Plan Podcast Release Date: September 23, 2025

Guest: Marcylle Combs, MS, RN is an Entrepreneur, Leadership Expert, Speaker, Author, and Podcast Host Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

🎯 Episode Summary What if the advice to never mix business with friendship is holding your company back? In this episode, leadership expert Marcylle Combs shares why building teams around people you trust—and even enjoy—can transform company culture, increase retention, and improve your bottom line. Discover how honesty, humility, and respect create workplaces where people thrive.

🎥 What You’ll Learn

• Why hiring friends can lead to stronger, more profitable workplaces

• How honesty and humility attract top talent and drive retention

• Why culture is the hidden factor in company valuation and exits

• The ripple effect of respect across employees, customers, and profits

• Practical hiring insights for building high-performing, trustworthy teams

⏱️ Timestamp Highlights [00:04] Why “never hire friends” might be the wrong advice [07:00] How gossip destroys trust and corrodes company culture [10:51] Why culture and morale impact company valuation [15:46] Hiring mistakes and how to test real problem-solving skills [20:09] The importance of becoming the employer of choice [25:59] Why respect must be earned, not demanded

🔗 Resources & Links MarcylleCombs.com Amazon Books: Never Hire Your Friends

💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com

📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

EP319 of Profit With A Plan Podcast Released: September 16, 2025

Guest: Nathalie Dorémieux is a Membership Maven and tech strategist Host: Marcia Riner, Business Growth Strategist | CEO of infinite Profit®

What if your expertise could generate consistent, recurring revenue without you being tied to it every day? Nathalie Dorémieux joins me to share how business owners can create high-retention memberships that align with their vision, attract loyal clients, and build real business assets. You’ll discover how to validate your idea, different membership models that work across industries, and why this could be the smartest way to grow your business.

• The signs you’re ready to launch a membership program

• How to validate your membership idea without heavy investment

• Different membership models for coaches, consultants, and brick-and-mortar businesses

• Why community is the key to member success and retention

• How memberships build loyalty and predictable recurring revenue

• The hidden asset value memberships add to your business

[00:05] Turning expertise into recurring revenue with memberships [06:48] Why memberships beat online courses for client success [10:59] The power of community in keeping members engaged [16:40] Different types of membership models that work [22:00] Mindset shifts before launching a membership program [29:50] Adding memberships to existing programs or alumni communities [33:02] Using recurring revenue as a saleable business asset

Nathalie Dorémieux – themembershiplab.com themembershiplab.com/mrr-calculator

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com

📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Guest: Vince Perri - Certified Exit Planning Advisor (CEPA) and experienced business broker Host: Marcia Riner - Business Growth Strategist | Infinite Profit®

🎯 Episode Summary Most business owners wait too long to think about selling—but the truth is, the same strategies that make your business attractive to buyers also make it stronger, more profitable, and easier to run right now. In this episode of Profit With A Plan, Marcia talks with exit planning advisor and business broker Vince Perri about how to design your company as a sellable asset—whether you ever sell or not.

🎥 What You’ll Learn

• Why building to sell naturally forces smarter systems and stronger teams

• How recurring revenue, niche focus, and owner independence drive value

• Why de-risking your company is step one to increasing its worth

• How culture and leadership impact valuation and buyer interest

• The mindset shifts every entrepreneur needs to scale with confidence

⏱️ Timestamp Highlights [00:05] Selling as a reward, not the goal of business ownership [03:00] Vince’s journey from entrepreneur to business broker [06:30] De-risking your business to make it attractive to buyers [12:00] Empowering employees and building leadership into your team [18:00] How culture and intangible capital increase valuation multiples [22:00] Why value over revenue is the key mindset for long-term success [29:00] Breaking limiting beliefs around scaling, wealth, and growth

🔗 Resources & Links VincePerri.com YouTube: Vince Perri Official Instagram: @VincePerriOfficial

💼 About Marcia Riner & Profit With A Plan

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com

📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

GUEST: Andy Halko, founder of Insivia & Author of The Buyer Centric Operating System HOST: Marcia Riner, Business Growth Strategist & CEO of Infinite Profit®

You may think you're customer-focused—but if you're relying on outdated personas and generic feedback, you're already behind. Andy Halko joins Marcia Riner to reveal how AI-powered buyer clones are replacing static personas, helping you test messaging, improve conversions, and adapt faster to changing buyer behavior.

• Why most buyer personas fail in today’s fast-changing market

• The real reason your product or offer isn’t converting

• What AI buyer twins are and how to use them

• How to test marketing assets before spending a dollar

• Why direct customer feedback is often misleading

• How to adapt to the rise of the omniscient buyer

[00:00] Are you truly buyer-centric—or building backwards? [06:40] Why most personas fail and what to use instead [11:50] Creating and using AI-powered customer twins [17:10] Using BuyerTwin to test offers before launch [22:35] How to pivot when your market shifts [27:15] Innovating to match buyer needs in real time

https://andyhalko.com https://insivia.com https://buyertwin.com

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 https://InfiniteProfitConsulting.com

💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com

📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

How to Turn Video Views Into Clients (Not Just Clicks) with Josh Troche, Founder of Pedal Stomper Productions

Hosted by Marcia Riner, Business Growth Strategist of Infinite Profit®

Your videos aren’t converting? It’s not the algorithm—it’s your approach.

In this episode of Profit With A Plan, Marcia Riner talks with video strategist Josh Troche about what makes video marketing actually generate revenue—not just clicks. From choosing the right type of content for your sales funnel to avoiding vanity metrics and building a loyal, niche audience, this conversation is your blueprint for making video work smarter in your business.

Whether you're podcasting, posting reels, or building a YouTube channel, you’ll learn how to use your camera as a client-generating tool—not just a visibility play.

• Why smaller, targeted audiences are more profitable than viral reach

• How to speak to one person—and still grow a massive following

• The power of niche + controversy in going viral

• What types of videos work at each stage of your sales funnel

• How to build trust and visibility without being fake or overproduced

[00:05] Think video is just hitting record? Think again [06:30] Attention spans vs. content options: what actually changed [08:50] How to speak to one viewer and let the algorithm work for you [12:00] The viral truck video that built a niche audience [17:00] 10K followers vs. 100 customers—what do you really want? [24:00] Video types that align with the sales funnel [30:00] What makes a business video “good”? Start here

PedalStomperProductions.com InfiniteProfitConsulting.com

Profit With A Plan is hosted by Marcia Riner, business growth strategist and CEO of Infinite Profit®. Marcia helps entrepreneurs scale smarter, increase profitability, and build a business that’s worth more—whether they plan to keep it or sell it. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com

📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com