EP337 of Profit With A Plan Podcast Released February 17, 2026

Guest: Rob Genovesi, brand strategist and founder of Build Strong Brands Host: Marcia Riner, CEO Infinite Profit® and business growth strategist

If your marketing looks professional but still isn’t bringing in the right clients, your brand may be invisible for reasons you can’t see. Brand strategist Rob Genovesi breaks down why jargon, vague messaging, and trying to sound “bigger” push buyers into indecision. This conversation will help you get clear on who you serve, what makes you different, and how to become the name people remember when they finally decide to buy.

• Why “polished” marketing can repel the clients you actually want

• How fear and ego quietly sabotage clear, magnetic brand messaging

• The real definition of a brand (and why it’s not your logo)

• When brand strategy matters, and when you need sales first

• How niching reduces buyer indecision and increases conversion

• Why branding is the long game that makes marketing work faster

[00:05] Polished marketing, invisible brand: what’s really going wrong [03:24] Rob’s shift from corporate design to strategy-first branding [05:40] Brand strategy explained: market, problem, solution, differentiation [07:06] When you do not need branding yet (and what you need first) [12:54] Brand as a decision lens: clarity, speed, and lower marketing spend [14:06] Attraction and repulsion: why great brands pick a side [16:17] Your real competition is inaction, not “the other guy” [18:27] Words first, design last: why you can have a brand without a logo [29:07] The 10pm moment: how brands get remembered when buyers decide [31:26] Rob’s free book gift and where to connect

Rob’s free digital book: https://buildstrongbrands.com/freebook

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit https://InfiniteProfitConsulting.com

💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. https://ProfitBoosterPod.com

📈 Profit Booster Growth Map Get your free Growth Map and see the top moves to increase revenue and plug profit leaks. https://ProfitBooster.biz/GrowthMap

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

EP336 Profit With A Plan Podcast

Released, February 10, 2026

Guest: Kristin Zhivago, CEO of Zhivago Partners, a revenue growth services firm.

Host: Marcia Riner, CEO of Infinite Profit® a business growth strategist

If your marketing sounds right but sales feel harder than they should, there’s a good chance friction is sneaking into your buying process. In this episode, Marcia talks with Kristin Zhivago about why branding is a promise, and how your revenue rises or falls based on whether customers feel that promise is kept. You’ll hear why customer interviews beat assumptions every time, and how a small handful of conversations can reveal the real reasons people buy.

• Why branding is the promise marketing makes on your company’s behalf • How buyer mindset shapes the messages and channels that actually work • Where “sales stoppers” show up right when buyers are ready to say yes • Why surveys often confirm assumptions instead of revealing truth • How 5–7 customer interviews can uncover patterns you can act on • How scrutiny level changes the buying journey and your marketing approach

[00:07] Marketing is a promise, and your brand keeps or breaks it [03:04] What “sales stoppers” are and how they slow down buyers [04:28] The weight-loss paradox: everyone knows, few actually do it [06:11] Branding defined: promises made vs. promises kept [08:34] Buyer mindset framework: desires, concerns, questions [13:23] Why surveys fail: assumptions turned into questions [14:00] Why AI can’t replace real customer interviews yet [16:28] Why founders should not interview their own customers [17:37] How long interviews take and why 30 minutes works [19:11] How to anonymize feedback and spot bankable trends [22:17] What to do if you don’t have customers yet [26:06] The 4 scrutiny levels that change how people buy [31:01] The real job: make it easier for customers to buy [33:06] “Amazon expectations” and what buyers now demand

https://ZhivagoPartners.com https://ZhivagoPartners.com/mindsetguide

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit https://InfiniteProfitConsulting.com

💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. https://ProfitBoosterPod.com

📈 Profit Booster Growth Map Get your next 3 moves to drive profitable growth. https://ProfitBooster.biz/GrowthMap

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

EP335 of Profit With A Plan Podcast Released February 3, 2026

Guest: Daniel Alfon, LinkedIn Strategiest Host: Marcia Riner, CEO of Infinite Profit®, Business Growth Strategist

If LinkedIn feels noisy, overwhelming, or underperforming, the issue is rarely the algorithm or how often you post. It is almost always your connection strategy. In this episode, Marcia Riner sits down with Daniel Alfon to break down why trying to be both the most connected and the best connected leads to diluted networks, weak referrals, and wasted time, and what intentional LinkedIn connections actually look like.

• Why posting more does not fix LinkedIn performance

• The difference between most connected and best connected networks

• How poor connection strategy hurts referrals and ROI

• What kind of LinkedIn content works without selling or pitching

• Why profile views matter more than feed visibility

• How to move relationships off LinkedIn at the right time

[00:00] Why LinkedIn “isn’t working” for most business owners [05:08] Why LinkedIn is where business decisions actually happen [06:04] Most connected vs best connected and why choosing both fails [08:05] The referral example that proves connection quality matters [11:54] What content works on LinkedIn without posting constantly [15:10] Why perfection repels and relatability builds trust [18:15] The most common action on LinkedIn: profile visits [19:32] How posting too often creates content blindness [23:45] The real secret: when to leave LinkedIn to deepen relationships [28:05] Why 10 intentional minutes beats nonstop activity

https://DanielAlfon.com https://LinkedIn.com/in/DanielAlfon

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📈 Profit Booster Growth Map Get a clear plan to bring in more qualified leads and plug profit leaks fast. https://ProfitBooster.biz/GrowthMap

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

EP334 Profit With A Plan Podcast Released January 27, 2026

Guest: Jon Morris, CEO of Fiscal Advocate Host: Marcia Riner, CEO of Infinite Profit®, Business Growth Strategist

If you’re spending on growth but your revenue is not moving, your budget might be the real problem. In this episode, we break down how agencies and professional service firms can intentionally fund sales, marketing, and R&D instead of relying on referrals and hope. You’ll hear how to use benchmarks to spot what’s off, track whether your investments are working, and make decisions that lead to real profit and a lot more peace of mind.

• Why underfunding sales, marketing, and R&D causes growth to stall • How your income statement tells the real story of your priorities • The key benchmarks agencies can use to stop guessing • How to judge marketing ROI using break-even timing • Why budgets should stay steady while tactics keep evolving • How fractional CFO support creates urgency and clarity fast

[00:06] Spending on growth but not growing, here’s why results stall [06:32] The 8% sales and marketing benchmark for agencies [09:03] Why most firms invest 0% in R&D and what that costs [12:31] Break-even analysis: how fast should marketing pay back [15:26] The patience problem: giving marketing enough runway [21:44] Reverse-engineering revenue goals into monthly client wins [28:16] Structuring financials so answers are instant [30:19] Financial stewardship and urgency when cuts are required [32:26] Payroll benchmark reality check for service firms [35:32] Profit is emotional: how clarity helps you sleep at night

FiscalAdvocate.com Jon Morris on LinkedIn jon@fiscaladvocate.com

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com

📈 Free Profit Booster Growth Map Find the 3 moves to bring in better clients and plug profit leaks fast. 👉 Get yours in right now at ProfitBooster.biz/GrowthMap

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

EP333 of Profit With A Plan Podcast

Released January 13, 2026

Guest: Jen Fizer, CEO of MKB CFO & Bookkeeping Host: Marcia Riner, CEO of Infinite Profit, Business Growth Strategist

🎯 Episode Summary

Ever think, “If I could just clone myself, everything would run smoother”? Same.

But hiring is not a vibes decision. It’s a cash flow, capacity, and strategy decision. In this episode, Marcia sits down with Jen Fizer, CEO of MKB CFO & Bookkeeping, to talk about the real signals that tell you it’s time to hire, what role to hire first, and how to bring on help without punching your cash flow in the face.

You’ll hear practical ways to “listen to your numbers” so hiring becomes a smart, planned move instead of a stressed-out reaction.

🎥 What You’ll Learn

• How to tell if you’re ready to hire, or just tired • The financial signs you should check before adding payroll • Why hiring the “obvious” role first can backfire • How to prioritize hires that buy back time and create capacity • A simple way to test if you can afford a hire before you make it • Why ramp-up time matters (and how to plan for it) • How to avoid hiring chaos, job creep, and bad onboarding

⏱️ Timestamp Highlights

00:00–01:49 The “clone myself” moment and the real question behind hiring 02:00–03:11 What Profit With A Plan is all about 02:42–03:11 Sponsor mention: Profit Booster Growth Map (profitbooster.biz/growthmap) 03:12–03:53 Introducing Jen Fizer and her practical CFO approach 04:03–06:09 Why Jen’s background in recruiting + operations changes how she advises hiring 06:45–08:10 “You can do anything, you can’t do everything” and why order matters 08:33–11:16 The hiring sequence story: why the salesperson hire would have failed 11:28–13:34 Cash flow reality: plan the buffer and respect ramp-up time 15:56–19:42 Hiring mindset traps: micromanaging vs dumping work 20:40–23:14 The first financial question: can you pay yourself yet? 23:15–25:22 What to hire first: the simple “good at it / like it” framework 27:03–28:38 Why outsourcing and fractional support can be smarter early on 29:01–31:02 Org chart truth: start lower before you hire expensive “titles” 31:28–32:23 Where to find Jen + her free cash flow template 33:29–34:14 Wrap-up + Profit Booster Growth Map reminder

🔗 Resources & Links

MKB CFO & Bookkeeping website mkbcfo.com

Free cash flow template (13-week projection) mkbcfo.com/cashflow

Email Jen jen@mkbcfo.com

💼 About Marcia Riner & Profit With A Plan

Marcia Riner is a business growth strategist and the Profit Booster behind Infinite Profit®. Through Profit With A Plan, she helps business owners scale smarter, increase profitability, and build a business that holds value, whether they keep it or sell it.

🚀 Profit-Driven Resources

Grab your free Profit Booster Growth Map profitbooster.biz/growthmap

It helps you spot profit leaks and identify your top revenue moves fast.

EP332 of Profit With A Plan Podcast Released January 6, 2026

Guest: Tori Barker, CEO of Creative Marketing, a strategic marketing consultant, and visibility expert

Host: Marcia Riner, CEO of Infinite Profit and a Business Growth Strategist

🎯 Episode Summary If your business isn’t growing, it might not be your offer. It might be that not enough of the right people truly see you, and even fewer remember you. In this episode, Marcia sits down with visibility strategist Tori Barker to break down what visibility actually means, why it is not a “look at me” game, and how to build a simple structure that turns attention into real leads and clients. You’ll walk away with a clear framework you can use to get known without exhausting yourself.

🎥 What You’ll Learn

• Why visibility is strategy, not vanity, and why it drives growth

• How to stop random posting and start building a purposeful presence

• The two layers of visibility: internal alignment and external attention

• Why “cookie-cutter marketing plans” miss the mark for most entrepreneurs

• The 4C Visibility Framework: Clarity, Confidence, Consistency, Conversion

• How to do less, stay consistent, and still create momentum that converts

⏱️ Timestamp Highlights [00:00] The real reason your business isn’t growing [01:52] Profit Booster Growth Map and why it matters for 2026 planning [04:02] How Tori shifted from corporate marketing to visibility strategy [09:04] Visibility does not mean video, and it is not about being “loud” [11:15] Internal vs external visibility and why alignment comes first [14:12] The danger of false marketing promises and chasing vanity numbers [17:46] Why your unique perspective is your competitive advantage [21:18] Visibility that keeps the spotlight on the customer, not you [24:00] The power of testimonials and borrowed trust for visibility [25:07] The 4C Visibility Framework explained [26:10] Why consistency beats doing “all the things” [28:02] Conversion and the visibility flywheel that brings business to you [31:16] Quick wins vs long plays: choosing the right strategy for your reality [32:13] Tori’s Visibility Quiz and where to find her

🔗 Resources & Links Tori Barker Visibility Quiz CreativeMarketingConsulting.com

💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources Free Profit Booster Growth Map http://profitbooster.com/growth-map 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. https://ProfitBoosterPod.com

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

EP331 of Profit With A Plan Podcast

Released Date: December 16, 2025

Guest: Mark Stern, founder and CEO of Custom Box Agency Host: Marcia Riner, Business Growth Strategist, Infinite Profit®

🎯 Episode Summary

Most businesses pour money into funnels, ads, and automation, yet retention keeps slipping. This episode reveals why physical experiences are quietly outperforming digital-only strategies when it comes to engagement, loyalty, and lifetime value. If your offers are solid but customers are not sticking, this conversation will change how you design your entire customer journey.

🎥 What You’ll Learn

• Why physical experiences outperform email and social for engagement • How to design customer journeys that guide real outcomes • Where physical touchpoints fit across acquisition, onboarding, and retention • How to turn frameworks into tangible customer momentum • Why better onboarding directly reduces churn and refunds

⏱️ Timestamp Highlights

[00:00] Why physical touchpoints outperform digital engagement [04:45] Why most onboarding systems quietly fail customers [08:00] Turning frameworks into physical momentum tools [13:00] Using physical products for customer acquisition [18:00] Designing retention through milestones and recognition [29:00] How intentional journeys increase lifetime value

🔗 Resources & Links

CustomBoxAgency.com 57Hats.com InfiniteProfitConsulting.com

💼 About Marcia Riner & Profit With A Plan

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources

💰 Profit Booster® Growth Map See the fastest path to more revenue and fewer profit leaks. http://profitbooster.com/growth-map

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

EP330 Profit With A Plan Podcast Releases December 9, 2025

Guest: Sonny Grappone, Founder of Precision Accounting cConsulting Host: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit®

Most business owners make decisions in the dark, relying on gut feelings, half-read P&Ls, and whatever their bookkeeper emails at tax time. In this episode, we break down how proactive accounting, clean financial systems, and smarter job costing give you real control over cash flow, hiring, pricing, and growth. You will hear how one shift in job costing improved margins by 30 percent, why “I can make payroll” is a dangerous metric, and how to use tax planning and incentives to fund growth instead of starving it. If you want your numbers to support bigger decisions, not surprise you later, this conversation will change how you look at your books.

• Why “I can make payroll” is a terrible way to judge success

• The simple mindset shift from bookkeeping reports to decision-ready data

• How job costing fixes bad bids and protects thin construction margins

• Where hidden costs like insurance and payroll quietly destroy profit

• How software and automation cut errors, save time, and improve accuracy

• Ways smart tax planning and wellness credits can fund hiring and growth

[00:00] Why most owners make decisions in the dark with money [03:30] Sonny’s path from hustling entrepreneur to strategic accountant [10:50] The danger of ignoring financials and trusting only bookkeepers [13:10] Fixing job costing, bids, and margins for construction companies [21:10] Hidden expenses like insurance that quietly put owners out of business [27:40] Tax planning, wellness credits, and saving enough to hire smarter

Precision Accounting & Consulting (PAC) https://precisionaccountingconsulting.com

Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit: https://infiniteprofitconsulting.com

Profit Booster Growth Map Get a clear, customized view of where revenue is leaking and where profit is hiding so you can plan your next growth moves with confidence. https://profitboosterpod.com

Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.