Episodes

  • EP314: Mid-Funnel Mastery: How Strategic Video Creates a Ripple Effect with Tim Bradley

    EP314: Mid-Funnel Mastery: How Strategic Video Creates a Ripple Effect with Tim Bradley
    Aug 5 2025
    Mid-Funnel Mastery: How Strategic Video Creates a Ripple Effect EP314 Profit With A Plan Podcast Released August 5, 2025 Guest: Tim Bradley, Co-Founder of Pennant Video Host: Marcia Riner, Business Growth Strategist | Infinite Profit® 🎙️Episode Summary: In this high-impact episode of Profit With A Plan, Marcia Riner is joined by Tim Bradley—co-founder of Pennant Video and the mind behind the Video Marketing Trifecta™—to talk about how B2B brands can use video strategically after they’ve captured attention. Forget top-of-funnel vanity metrics. This is about turning interest into trust, and trust into conversions—while building a powerful ripple effect across your entire marketing ecosystem. Whether you're a scrappy startup or an established brand, you'll learn how to elevate your message with scalable, story-driven video content that actually drives pipeline results. 🔑 Key Takeaways: How the Video Marketing Trifecta™ (Anthem, Explainer, Endorsement) drives mid-funnel conversions The ripple effect of video across your entire digital footprint Real-world strategies for small businesses to compete with high-production brands using smart, authentic storytelling The importance of aligning your video library with your sales team’s needs How to build trust through production value—without breaking the bank ⏱️ Timestamps & SEO Topics: 00:05 – 00:52 🎯 Introduction to Tim Bradley & the Video Marketing Trifecta™ Keywords: B2B video marketing, mid-funnel engagement, marketing framework 01:17 – 02:56 🎯 What is Profit With A Plan? Keywords: business profitability, scaling strategy, business valuation, Marcia Riner 03:15 – 03:41 🎯 Tim’s Bio: 20 Years in Storytelling & Scalable Strategy Keywords: creative leadership, B2B tech brands, Pennant Video 04:15 – 05:01 🎯 From Childhood Storytelling to Brand Strategy Keywords: creative origin story, video production journey, storytelling in business 06:00 – 07:28 🎯 Why Video Needs to Be a Priority in B2B Marketing Keywords: video-first mindset, digital content strategy, ripple effect of video 07:29 – 08:33 🎯 Video Builds Brand Trust & Sales Enablement Simultaneously Keywords: sales enablement tools, brand trust, professional video vs DIY 09:33 – 11:05 🎯 The Real Work Starts After the Click—Why Mid-Funnel Matters Most Keywords: buyer journey, digital touchpoints, mid-funnel strategy 11:52 – 13:14 🎯 Keeping Engagement After the Click: The “Messy Middle” Keywords: customer journey, attention to action, funnel strategy 13:14 – 15:18 🎯 Breakdown of the Video Marketing Trifecta™: Anthem, Explainer, Endorsement Keywords: brand anthem video, explainer video strategy, customer testimonial videos 15:18 – 16:41 🎯 How to Produce High-Quality, Authentic Testimonials That Convert Keywords: video testimonials, customer proof, production value, trust-building content 17:00 – 20:51 🎯 Why Explainer Videos Are the Workhorses of B2B Sales Keywords: explainer videos, sales video library, personalized buyer experiences 23:44 – 26:17 🎯 The Power of Anthem Videos for Emotional Connection Keywords: brand mission video, emotional marketing, values-based messaging 26:34 – 28:06 🎯 Why Every Small Business Needs a Strategic Video Plan Keywords: small business marketing, B2B storytelling, brand positioning for startups 28:06 – 31:57 🎯 Budget-Friendly Tips: How Smaller Firms Can Apply the Trifecta™ Keywords: startup video marketing, affordable brand video, scalable content strategy 32:25 – 33:59 🎯 The Ripple Effect: Maximize ROI From a Single Video Asset Keywords: content repurposing, digital brand strategy, video ROI, scalable content 34:00 – 36:00 🎯 Final Thoughts: Your Video Library is a Business Asset Keywords: content library, B2B lead nurturing, evergreen marketing 36:02 – 37:35 🎯 Where to Learn More from Tim Bradley & Pennant Video Keywords: Pennant Video, video marketing ebook, funnel-focused playbook, Tim Bradley LinkedIn 🔗 Resources Mentioned: Free eBook: Funnel-Focused Video Marketing Playbook at pennantvideo.com Follow Tim on LinkedIn: Tim Bradley | Pennant Video 🔎 SEO Keywords: B2B video marketing, Video Marketing Trifecta™, mid-funnel strategy, testimonial videos, explainer videos, anthem videos, video marketing for tech brands, marketing funnel content, brand storytelling, customer journey, video ROI, scalable video strategy 💰 This episode is sponsored by Profit Booster® Podcast Monetization Hub. We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com 🚀 Free Growth & Marketing Audit Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit! Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter ...
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    38 mins
  • EP313: Profits in the Numbers: Bookkeeping, Tax Smarts & Clarity with Tanya Akimenko

    EP313: Profits in the Numbers: Bookkeeping, Tax Smarts & Clarity with Tanya Akimenko
    Jul 29 2025

    Profits in the Numbers: Bookkeeping, Tax Smarts & Clarity EP313 Profit With A Plan Podcast Released: July 29, 2025

    Guest: Tanya Akimenko, Tax and Accounting Expert | Golden Apple Agency Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

    🔍 Episode Summary

    Most business owners don’t fail from lack of hustle—they fail because they’re making decisions in the dark.

    In this episode of PROFIT With A Plan, Marcia Riner sits down with Tanya Akimenko, founder of Golden Apple Agency, who has spent over 20 years helping entrepreneurs simplify their finances, master their cash flow, and finally feel confident in their decisions.

    If you’ve been avoiding your numbers, unsure how to read your reports, or relying on your bank balance to guide your spending—this is the wake-up call your business needs.

    ⏱️ Timestamps & Key Takeaways

    • [05:03] How Tanya fell into finance in a remote town in Alaska—and why it was the best thing for her entrepreneurial journey

    • [07:55] The real reason bookkeeping is non-negotiable (and how bad data kills profit)

    • [10:08] What AI gets wrong with bookkeeping—and why clean input matters more than ever

    • [12:21] The hidden cost of messy credit cards and mixed expenses (and what to do instead)

    • [16:01] Tanya’s habit-forming tip for reviewing your numbers—even if you’re not a “finance person”

    • [19:00] How to analyze your financial reports without doing your own books

    • [21:00] Why understanding your break-even point is the foundation for real growth

    • [24:00] The biggest tax strategy mistake most entrepreneurs make—and the fix that could save you six figures

    • [28:00] Tanya’s “John Smith” strategy for treating your business like a real financial entity

    • [32:00] Why financial clarity is the difference between surviving and scaling

    🔗 Grab Tanya’s free resource: ProfitBoosterBiz.com and start scaling smarter today.

    🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

    👤 About Marcia Riner

    Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

    Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

    Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
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    34 mins
  • EP312: The Sales Engine That Scales – With Alan Versteeg

    EP312: The Sales Engine That Scales – With Alan Versteeg
    Jul 22 2025
    The Sales Engine That Scales – With Alan Versteeg Guest: Alan Versteeg, Co-Founder of Growth Matters Host: Marcia Riner | Profit Booster® Podcast: PROFIT With A Plan Topic: Building a Sales Engine for Entrepreneurial Scale Released: July 22, 2025 🔍 Episode Summary What happens when an engineer applies the law of cause and effect to sales? Alan Versteeg—former engineer, global sales leadership strategist, and co-founder of Growth Matters—joins Marcia Riner to reveal why most entrepreneurs fear sales, how to overcome “sales ick,” and what truly drives growth: not more sales reps, but better sales management. This episode is packed with value for business owners, founders, and service-based entrepreneurs looking to scale smart, lead with conviction, and grow teams that sell—without the sleaze. ⏱️ Timestamps & Key Takeaways [00:00] The Sales Engine Every Entrepreneur Needs Marcia opens the episode with the concept of building a team that sells without you in the room—what Alan calls the real sales engine for scale. [02:53] Alan Versteeg’s Unlikely Path From Engineer to Sales Expert Alan shares how leaving engineering, getting fired from his first four sales jobs, and finally treating sales as a profession changed everything. [05:47] Why Motivation Alone Doesn’t Work Alan explains how being “the world’s most motivated talking brochure” failed—and how cause and effect became his north star for success. [09:00] Selling vs. Helping: The Real Mindset Shift ✨ “Selling won’t help—but helping will sell.” Alan breaks down the psychology behind ethical sales and how intent, not personality, is what persuades. [11:00] Conviction, Not Charisma, Drives Sales Marcia and Alan explore why you don’t need to be extroverted to be successful in sales. What you need is conviction and a service-oriented mindset. [13:00] Avoiding the “Ick” Factor in Sales Conversations Sales becomes authentic when entrepreneurs stop talking about their product features and start speaking about the problems they solve. [16:00] The Clear Line Between Confidence and Arrogance Alan explains why the difference is tact, not tone—and how to persuade without damaging relationships. [20:40] Objection Prevention vs. Objection Handling Instead of responding defensively, Alan teaches entrepreneurs to preemptively name their buyer’s hesitation and build trust faster. [24:00] Scaling the Sales Function Through Standards "You can’t scale yourself—you can only scale your standards.” Alan shares how setting cultural and performance standards enables companies to scale through people, not pressure. [27:05] What Actually Makes a Great Salesperson It’s not knowledge or charisma—it’s the ability to connect, listen, and sell with values that match the brand. Hire managers who grow people, not just sales. [29:13] Final Advice: Give Yourself Agency to Sell with Purpose Alan closes by urging entrepreneurs to “look in the mirror” and realize they’ve created a solution worth sharing. Let go of the imposter voice—and sell with purpose. 🔑 SEO Keywords sales engine for entrepreneurs, scaling your business, sales management tips, ethical sales strategies, sales leadership, how to overcome sales fear, building a sales team, persuasion vs manipulation, conviction in selling, hiring sales managers, sales psychology, objection prevention, sales training for entrepreneurs 📢 Call to Action Want to develop a sales team that scales without you? 👉 Learn more about Alan Versteeg and his sales manager development programs at www.salesgrowthmatters.com 💰This episode is sponsored by Profit Booster® Podcast Monetization Hub. We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com 🚀 Free Growth & Marketing Audit Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit! Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today. 🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success. Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com. Got questions? Reach out...
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    33 mins
  • EP311 Building a Sales Team That Sells: Hiring Right and Messaging Smart with Walter Crosby

    EP311 Building a Sales Team That Sells: Hiring Right and Messaging Smart with Walter Crosby
    Jul 15 2025
    Building a Sales Team That Sells: Hiring Right and Messaging Smart EP311 - Profit With A Plan Podcast Released Date: July 15, 2025 Guest: Walter Crosby, CEO of Helix Sales Development Host: Marcia Riner, Business Growth Strategist | Infinite Profit® Episode Overview Think hiring your first salesperson is as easy as picking someone with a great résumé? Think again. On this episode of PROFIT With A Plan, Marcia Riner sits down with sales development expert Walter Crosby to bust hiring myths and reveal how most CEOs hire salespeople all wrong. Walter shares why industry experience can backfire, how to create congruent sales messaging, and what it really takes to build a high-performance sales team with repeatable revenue results. Whether you're about to make your first sales hire or you're ready to restructure a team that's not performing—this episode is your playbook. ⏱️ Key Takeaways & Timestamps [00:03:20] Meet Walter Crosby Get to know Walter's backstory, why he launched Helix Sales Development, and how he's helping founders scale their sales organizations the right way. [00:04:43] Falling Into Sales: The Accidental Career Path Walter shares how most top salespeople don’t start in sales—and why the hunger to perform outweighs fancy credentials. [00:08:00] Why Needing to Be Liked Kills Sales Performance Discover why a salesperson’s need for approval gets in the way of asking tough, deal-closing questions. [00:10:00] The Traits of a Top Sales Rep The four must-have characteristics of a great salesperson: curiosity, skepticism, active listening, and empathy. [00:14:05] Are You Solving the Wrong Problem? Walter explains how to challenge client assumptions and uncover the real issues behind poor close rates. [00:15:45] The #1 Mistake in Sales Hiring Stop hiring salespeople like every other employee. Walter reveals how to rethink your interview process. [00:17:00] Skill Set vs. Mindset: Hire for What Matters Why sales success isn’t about product knowledge—but knowing how to reach, navigate, and speak to the buyer. [00:21:10] Why Industry Experience is Overrated Walter explains why hiring from inside your industry might actually hurt you—and what to look for instead. [00:23:00] Stop Selling the Job During the Interview Learn how to evaluate a candidate before pitching your company culture and compensation package. [00:26:00] Why Your Salesperson Shouldn’t Be Your Marketer Understand the different roles required in lead generation vs. closing—and why expecting one person to do it all is a recipe for failure. [00:29:00] Aligning Sales & Marketing Messaging Discover how to hand your sales team the right message—so they’re not winging it with buyers. [00:32:00] The Infrastructure of a Winning Sales Org Why you need sales processes, messaging, management, and training before you expect consistent performance. [00:33:45] Never Promote Your Top Salesperson to Manager Walter shares the leadership trap most CEOs fall into—and what to do instead. [00:36:01] Resource: Walter’s Sales Velocity Email Series Get real stories from the trenches and lessons learned from 40+ years of sales leadership. Sign up at 🔗 https://magnet.helixsalesdevelopment.com/sales-velocity 🔧 Resources & Mentions Helix Sales Development Sales Velocity Free Email Series Connect with Walter on LinkedIn 💰This episode is sponsored by Profit Booster® Podcast Monetization Hub. We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com 🚀 Free Growth & Marketing Audit Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit! Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today. 🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success. Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com. Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
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    38 mins
  • EP310: Scaling Smart: Private Equity, Profit & Purpose with John Brooks

    EP310: Scaling Smart: Private Equity, Profit & Purpose with John Brooks
    Jul 8 2025
    Scaling Smart: Private Equity, Profit & Purpose Guest: John Brooks, CEO of Warehouse on Wheels Host: Marcia Riner, Profit Booster® | PROFIT With A Plan Podcast Episode Runtime: 33 mins Tags: private equity, business growth strategy, business exit, scaling operations, stakeholder ROI, team ownership, trailer rentals 🚀 Episode Overview What does it take to grow from 4,000 to over 37,000 assets, expand across North America, and create private equity returns as high as 9x? In this powerful episode, Marcia is joined by John Brooks, the CEO of Warehouse on Wheels (WOW) — a seasoned financial and operational executive with deep experience in building PE-backed businesses for profitable exits. Since 2018, John has led WOW from a modest startup to one of North America’s fastest-growing trailer rental companies with 35+ offices and 37,000+ trailers. You’ll hear what it really takes to scale sustainably, work with investors (not for them), and create legacy wealth — not just for founders, but entire teams. ⏱️ Key Takeaways & Timestamps [00:03:00] How John Got Into Private Equity John shares his 7 “tours of duty” in PE-backed roles and the aha moment that led him to build WOW by acquiring a competitor. [00:05:35] Vetting Your Private Equity Partner Not all capital is created equal. John explains why business owners must interview PE firms, check cultural fit, and align expectations up front. [00:07:00] Why PE is Rocket Fuel for Growth "You’ve built the rocket and mapped the flight path — now you need fuel." Private equity accelerates momentum if you’ve got a clear vision. [00:09:45] Structuring Smart Partnerships Avoid getting pushed aside: run your business like a business, not a lifestyle. Clean books, defined roles, and early clarity on ownership percentages are key. [00:12:00] Staying In the Business After a Deal Exiting isn’t required. Many firms want leaders to stay and reinvest. WOW itself has transitioned from one PE sponsor to another — with John and his team intact. [00:14:00] Sharing Wealth with Your Team WOW’s employee reward model gives every team member a financial stake in the next sale — creating loyalty and life-changing impact. [00:16:00] PE as a Culture and Leadership Amplifier PE isn’t just financial capital — it can bring senior leadership support, L&D investments, and help build organizations that scale. [00:18:00] What to Expect in the Exit Process Selling to PE? Expect 6–12 months of due diligence, data rooms, advisors, and distraction. Prep early with experienced legal and banking support. [00:21:00] Why PE Relationships Fail Surprises kill trust. Misalignment, lack of transparency, and poor communication are the fastest paths to breakdowns with investors. [00:23:00] Shifting from Entrepreneur to Executive Owners must decide: stay and adapt to accountability, or exit and let others carry the vision. Either way, clarity from Day 1 matters. [00:26:00] Alternative Capital Options You don’t always need to give up equity. John shares insights into permanent non-control equity, private debt capital, and creative funding vehicles. [00:28:00] 100% of $100 vs. 49% of $1M Sometimes less is more. Giving up a slice of ownership can dramatically grow what you actually keep — if it comes with the right partners. 📚 Resources & Mentions Warehouse on Wheels: www.wowtrailers.com “Ritz-Carlton service at Hampton Inn prices.” John Brooks on LinkedIn: Connect with John For behind-the-scenes lessons from a PE-fluent CEO Free 30-Day Trial – Profit Booster® Marketing Hub Smarter automations, better leads, more sales — no tech headaches. 💡 Final Thoughts Private equity isn’t the villain it’s often made out to be. In fact, it may be the very thing that takes your business from where it is to where it could be — with capital, leadership support, and culture-enhancing investments that build lasting value. As John puts it, the key isn’t if you raise capital — it’s who you raise it from and how prepared you are when the time comes. 💰This episode is sponsored by Profit Booster® Podcast Monetization Hub. We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com 🚀 Free Growth & Marketing Audit Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit! Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today. 🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® ...
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    35 mins
  • EP309: Building Capacity & Using Positive Stress to Drive Business Growth with Steve Perry

    EP309: Building Capacity & Using Positive Stress to Drive Business Growth with Steve Perry
    Jul 1 2025
    Building Capacity & Using Positive Stress to Drive Business Growth Podcast: Profit With A Plan - Episode 309 Release date: July 1, 2025 Guest: Steve Perry, Founder of The Well Recruiting Solutions & Author of The Capacity Model Host: Marcia Riner, Business Growth Strategist at Infinite Profit® Episode Summary Is stress holding you back—or pushing you forward? In this game-changing episode, Steve Perry breaks down how positive stress can expand your leadership capacity, grow your business, and create teams that thrive. Discover how to shift from breakdown to breakthrough, empower your team, and build a business that scales without burning out. Whether you’re hiring your first employee or leading a large organization, this episode is packed with insights on capacity-building, mindset, team empowerment, and stress as a growth signal. 🔑 Key Takeaways How stress can be a gift and a trigger for growth The 3 stages of breakdown—and how to avoid them Steve's Capacity Model pillars: Education, Habits, Relationships Leading through change without losing your team Why you must "fire yourself from the day-to-day" to scale 🕒 Timestamps for Key Points 00:00:08 – Can stress actually supercharge your business growth? 00:02:19 – Guest intro: Steve Perry’s journey from teen entrepreneur to Fortune 100 exec 00:05:50 – Building a business from necessity and grit: Steve’s entrepreneurial start 00:07:00 – “Begin with the end in mind”: Goal-setting as a stress reframer 00:09:00 – The Capacity Model: Stress is a gift 00:10:00 – The 3 stages of breakdown: disappointment → disillusionment → greener pastures 00:12:27 – The breakthrough alternative: how to actually grow your capacity 00:13:15 – 3 pillars of capacity: education, habits, and relationships 00:14:13 – How to shift your mindset in the middle of disappointment 00:15:12 – External inputs: mentors, coaches, and capacity lifters 00:17:00 – Applying this model across marriage, parenting, and personal life 00:18:30 – Frequency of hitting capacity ceilings—daily or monthly? 00:20:04 – Leading through a business pivot: Steve’s firsthand experience 00:22:41 – Why team alignment and transparency are key to embracing change 00:23:18 – Using stress to spark skill development and new opportunities 00:25:07 – The 4 truths of capacity-building Personal and professional stress are intertwined “Whether you think you can or can’t—you’re right” Life is hard—or life is hard Doing more ≠ working more hours 00:30:11 – Maximizing impact with the same 168 hours: the 1% that creates 50% of your results 00:32:12 – Where to find Steve and his free resource: HireTheWell.com 00:34:06 – Marcia’s takeaway: using stress to break through growth ceilings 🔗 Resources & Mentions 🎯 Download Steve’s 10 Must-Ask Interview Questions: HireTheWell.com 📘 The Capacity Model by Steve Perry 📲 Follow Steve Perry on LinkedIn: Steve Perry 💰This episode is sponsored by Profit Booster® Podcast Monetization Hub. We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com 🚀 Free Growth & Marketing Audit Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit! Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today. 🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success. Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com. Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
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    36 mins
  • EP308: Targeted Time: Work Smarter by Aligning Tasks to Your Peak Productivity with Daphne Valcin

    EP308: Targeted Time: Work Smarter by Aligning Tasks to Your Peak Productivity with Daphne Valcin
    Jun 24 2025
    Targeted Time: Work Smarter by Aligning Tasks to Your Peak Productivity EP308 Profit With A Plan Podcast Released: June 24, 2025 🎙 Guest: Daphne Valcin, MCC | Executive Coach & Productivity Strategist Host: Marcia Riner, Business Growth Strategist | Infinite Profit® 🔍 Episode Summary: If you’re working long hours and still not seeing meaningful results, the problem may not be your effort—it may be your timing. In this powerful episode, Marcia Riner sits down with Master Certified Coach Daphne Valcin to unpack how to manage your time according to your natural productivity rhythms using her proven Targeted Time Method. Learn how to stop spinning your wheels, increase your performance, and drive business results without burnout. 🕒 Timestamped Highlights: [00:02:06] Introduction to guest Daphne Valcin and her coaching work with Fortune 500 leaders. [00:04:00] Daphne shares how her career shifted from PR to coaching through purpose-driven decision-making. [00:07:00] Why traditional time management doesn't work for everyone—and how natural energy rhythms change everything. [00:08:34] The first step in managing time effectively: discovering your peak energy window. [00:09:35] The myth of the 4 a.m. entrepreneur: how lifestyle and context shape your workday. [00:10:57] How to build a business around your creativity and energy instead of a 9–5 mindset. [00:12:26] Daphne introduces her Targeted Time framework: Primary Time: Most focused and alert Secondary Time: Good, but not optimal Tertiary Time: Low-energy, minimal focus tasks [00:14:52] How to schedule meetings and tasks according to your energy tier. [00:17:01] Why sales tasks must be done during peak performance hours—and what happens when they aren’t. [00:18:45] The concept of Golden Hours and why they should be protected at all costs. [00:21:00] Real-life example of a missed opportunity from procrastinating during golden hours. [00:22:00] Avoiding “busy work” and using high-energy windows for strategy, not admin. [00:23:00] Leading with heart and boundaries: how to manage open-door policies without sacrificing performance. [00:24:50] The 10-minute interruption rule: why multitasking is a hidden productivity killer. [00:26:00] Boundaries with clients: how Daphne burned out from overgiving early in her business. [00:28:55] Transformational case study: client goes from $3K/month to $52K/month by managing her time better and shortening the sales cycle. [00:30:00] Delegation, scheduling, and respecting your energy as growth tools. [00:31:00] Using the Pomodoro Method for solopreneurs: 30/5-minute work/rest cycles. [00:32:10] The worksheet behind the magic: Daphne’s Targeted Time Planning Tool. [00:35:00] Final thoughts: how using your natural rhythm boosts profit, peace, and performance. [00:36:30] Where to find Daphne and how to grab her free Targeted Time Method Worksheet. 💡 Key Takeaways: Understand your primary, secondary, and tertiary energy zones and align tasks accordingly. Schedule profit-driving activities like sales, proposals, and strategic planning during your peak time. Use Golden Hours to protect deep focus work—no meetings or distractions allowed. Establish boundaries with your team and clients to protect productivity and prevent burnout. Even minor tweaks like using timers or batch planning can produce exponential revenue growth. 📌 Resources & Links: Free Worksheet: daphnevalcin.com/targetedtime Learn more about Daphne: valsonstrategicsolutions.com Connect on LinkedIn: Daphne Valcin 💰This episode is sponsored by Profit Booster® Podcast Monetization Hub. We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com 🚀 Free Growth & Marketing Audit Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit! Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today. 🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success. Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com. Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
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    38 mins
  • EP307 – Stop the Stupid: Build a Culture of Proactive Problem Solving with Doug Hall

    EP307 – Stop the Stupid: Build a Culture of Proactive Problem Solving with Doug Hall
    Jun 17 2025
    EP307 – Stop the Stupid: Build a Culture of Proactive Problem Solving with Doug Hall Podcast: PROFIT With A Plan Host: Marcia Riner Guest: Doug Hall, Inventor & Author of “Proactive Problem Solving” Is your business wasting time, talent, and money on preventable problems? This episode is your wake-up call. Doug Hall—renowned inventor, innovation researcher, and founder of Eureka! Ranch—joins Marcia to expose the root cause of wasted resources in growing companies: broken systems and disengaged employees. Discover how to create a culture of proactive problem solving across every level of your organization—from the frontlines to leadership—and finally stop the stupid. 🔑 Key Takeaways: How to engage employees in solving real problems (and not just complaining) The 3.5-hour productivity killer affecting every manager’s day Why front-line workers are your most untapped innovation engine How to implement a proactive system without overwhelming your team How proactive problem solving supports scaling, profitability, and exit readiness ⏱️ TIMESTAMPS & HIGHLIGHTS: 00:01:05 – The silent killers of productivity: inefficiencies, disengagement, and outdated thinking 00:03:00 – Doug Hall’s background: From inventor at age 12 to innovating for global brands like Nike, P&G, and Walt Disney 00:06:00 – Lessons from scaling a whiskey brand from startup to 100k+ cases/year 00:07:30 – The aha moment: innovation wasn’t enough—execution systems were breaking 00:09:00 – Building a culture of proactive problem solvers to stop being the bottleneck 00:10:55 – Case study: bottling line fixed by a non-engineer frontline worker 00:11:50 – Why employees already know what’s broken (and how to fix it) 00:13:40 – From solopreneur to scalable business: how to empower your team 00:15:00 – How one company went from $5M to $50M in pipeline using Doug’s framework 00:16:40 – The key to solving marketing & operational breakdowns: systems, not just effort 00:18:00 – Why leadership must define the what and the why to spark action 00:20:00 – Motivating your team through small, meaningful wins 00:22:10 – Stop change resistance by involving employees in co-creating the solution 00:24:00 – Why managers and leadership need their own proactive training 00:25:50 – Continuous improvement isn’t optional—it’s your competitive edge 00:26:50 – The hidden cost: managers waste 3.5+ hours/day on workarounds and errors 00:30:50 – The surprising value of staying a lifelong learner (even after 40 years in business) 00:34:00 – Empowered employees = higher morale, longer retention, and more profit 00:36:00 – How to get started: Doug’s book, workshops, and one-day in-person sessions 00:37:20 – Marcia’s free growth and marketing audit for business owners ready for change 🔎 SEO Keywords: employee engagement strategies, proactive problem solving, business inefficiencies, how to improve workplace systems, team accountability, culture of innovation, Doug Hall, Eureka Ranch, scaling operations, improving productivity, stop the stupid, business bottlenecks, profit growth strategies, operational excellence, leadership training, front-line empowerment, business optimization framework 🎯 Resources Mentioned: Doug’s site: https://DougHall.com Book: Proactive Problem Solving Offer: 50% off Doug’s one-day company workshop for podcast listeners Want to Turn Your Podcast into Profit? Visit https://ProfitBoosterPod.com to learn how to turn your podcast episodes into lead-gen machines and sales funnels with our Podcast Monetization Hub. 💰This episode is sponsored by Profit Booster® Podcast Monetization Hub. We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com 🚀 Free Growth & Marketing Audit Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit! Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today. 🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success. Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com. Got questions?...
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    38 mins