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PPC with YRV Dynamics

PPC with YRV Dynamics

By: CEO and Founder of YRV Dynamics Yousaf Yunes
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 Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.Copyright 2025 All Rights Reserved Economics Marketing Marketing & Sales
Episodes
  • The Battle for TV: The Democratization of Agencies

    The Battle for TV: The Democratization of Agencies
    Jun 27 2025
    Yousaf Yunes discusses the competitive landscape of business management, emphasizing the need for constant improvement in client accounts. He explores the evolution of advertising, particularly the shift from traditional media to connected TV and social media platforms. Yousaf highlights the democratization of advertising, allowing smaller agencies and freelancers to compete with larger firms. He also addresses the changing dynamics of advertising budgets and the importance of in-house strategies for businesses. takeaways
    • Every day, aim to strengthen client accounts.
    • A good defense is essential in business strategy.
    • The advertising landscape is shifting towards digital platforms.
    • Connected TV offers new opportunities for advertisers.
    • Budgets are moving from traditional TV to social media.
    • Smaller agencies can now compete with larger firms.
    • In-house media buying is becoming more feasible.
    • Understanding audience targeting is crucial for success.
    • Disruption in the industry creates new opportunities.
    • The future of advertising lies in adaptability and innovation.
    Sound Bites
    • "That's a huge amount of control."
    • "You can even buy audio on Google as well."
    • "Think about how powerful that is."
    Chapters 00:00 The Daily Battle in Business Management 02:33 The Evolution of Advertising and Media Buying 05:31 The Rise of Connected TV and Democratization of Advertising 07:47 The Shift in Advertising Budgets and Industry Dynamics 10:29 The Future of Media Buying and In-House Strategies keywords: business management, advertising, media buying, connected TV, democratization, advertising budgets, industry dynamics, in-house strategies
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    13 mins
  • Short Term Fixes Fail in Business Scaling

    Short Term Fixes Fail in Business Scaling
    Jun 26 2025
    Yousaf Yunes discusses the critical differences between consultants and PPC experts, emphasizing that while consultants may provide short-term fixes, they lack the ability to scale businesses effectively. He highlights the importance of long-term strategies, the role of experiments in driving revenue, and the pitfalls of relying on cheap solutions. Yousaf argues that a strategic direction is essential for success and that businesses must invest in proper campaign architecture and ongoing experiments to achieve significant results. takeaways
    • Consultants provide short-term fixes, not long-term solutions.
    • Revenue scaling requires a multi-month roadmap.
    • Hiring cheap consultants can lead to wasted ad spend.
    • Proper tracking setup is crucial for effective campaigns.
    • Experiments are essential for understanding audience behavior.
    • Senior consultants can significantly improve ROAS.
    • Short-term thinking delays revenue growth.
    • Investing in training for teams is necessary for success.
    • Strategic direction is key to scaling effectively.
    • Driving revenue should be the primary focus of marketing efforts.
    titles
    • Consultants vs. PPC Experts: The Key Differences
    • Why Short-Term Fixes Fail in Business Scaling
    Sound Bites
    • "Revenue scaling is a long term thing."
    • "You cannot scale a business of $100 a week."
    • "Short-term thinking will cost you thousands."
    Chapters 00:00 Consultants vs. PPC Experts: Understanding the Difference 05:02 The Limitations of Short-Term Fixes 09:52 The Importance of Retainers for Business Scaling 14:29 The Cost of Short-Term Thinking 18:42 Driving Revenue Through Experiments Keywords: consultants, PPC experts, business scaling, revenue strategies, digital marketing, ad campaigns, long-term planning, experiments, ROI, marketing consultants
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    19 mins
  • Scaling Isn't Just Spending More (Part II)

    Scaling Isn't Just Spending More (Part II)
    Jun 24 2025
    Yousaf Yunes emphasizes the critical importance of conducting thorough audits when assessing a client's advertising performance. He discusses the various components that need to be checked, including the integration of e-commerce platforms like Shopify with Google Merchant, the optimization of ad content, and the necessity of ensuring that all conversion events are firing correctly. Yousaf argues that simply looking at the ads manager is insufficient; a comprehensive diagnostic approach is essential for identifying and resolving issues effectively. takeaways
    • A full audit is essential for effective advertising.
    • Integration between platforms like Shopify and Google Merchant is crucial.
    • Ad content must be optimized for better performance.
    • Conversion flows need to be tested thoroughly.
    • Many clients overlook the importance of a complete diagnostic.
    • It's not just about the ads manager; it's about the entire process.
    • Proper setup of enhanced conversions is necessary.
    • Regular audits can help identify red flags in campaigns.
    • Understanding the client's entire system is key to success.
    • Communication with clients about their setup is vital.
    titles
    • The Essential Guide to Advertising Audits
    • Unlocking Advertising Success: The Full Audit Approach
    Sound Bites
    • "We need to do a full audit."
    • "You need to look at everything."
    • "Feel free to reach out to me."
    Chapters 00:00 Understanding the Importance of Full Audits 02:21 The Process for Success in Advertising 05:11 Diagnosing Advertising Issues Thoroughly keywords: ads manager, e-commerce, Shopify, Google Merchant, conversion flow, digital marketing, audits, advertising success, campaign setup, enhanced conversions
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    7 mins

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