What if I told you that 90% of your buyers have already made their decision about working with you before they ever land on your sales page?

They're not sitting there reading every word, weighing pros and cons. The decision? Already made.

So if your sales page isn't doing the selling, then what is?

Your silent funnel is.

In this episode, we're breaking down what your buyers are actually paying attention to, the five critical elements that shape their buying decision (without them even realizing it), and how to design an ecosystem that sells for you, so your sales page doesn't have to work so hard.

If you've been obsessing over your sales copy while ignoring the real conversion work happening in your content, communication, and overall presence... this episode is for you.

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

If you want your marketing to actually work in 2026, the time to pivot isn’t next year, it’s right now.

In today’s episode, Michelle pulls back the curtain on the real shifts happening in marketing (the ones no one is talking about yet)… and breaks down the strategies that will separate the brands who dominate from the brands who get left behind.

Forget posting more.
Forget chasing trends.
Forget copying what worked in 2019.

This is the new era of marketing… human-first, AI-powered, connection-driven, and experience-led.

RESOURCE MENTIONED…

The 2026 Conversion Blueprint Free Training

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

When you're stuck in a growth plateau, it feels like there are a million things you could be fixing in your online business. Your funnel conversion rates are down. Your course launch didn't hit goals. Your marketing strategy feels chaotic.

But how do you know which lever to pull first?

In this episode, I'm breaking down the exact framework I use with coaching clients to turn chaotic marketing funnels into predictable revenue machines, the 1% Conversion Effect Framework.

It's called FOCUS, and it's how you stop guessing and start systematically optimizing your way to scale your online business.

RESOURCES MENTIONED:

Scale Smarter Masterclass FREE Training for Coaches & Course Creators: Learn the entire 1% Conversion Effect Framework step-by-step so you can stop operating in chaos and start scaling your online business with a proven funnel optimization system

Click here to grab your spot in the free masterclass →

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

When everything feels off in your business, it's tempting to blow it all up and start over. But here's the truth: your business isn't broken… your focus is.

You're not stuck because you're not doing enough. You're stuck because you're doing too much of the wrong things. Once you know where your bottleneck is, you can stop spinning your wheels and start making strategic 1% shifts that actually move the needle.

In this episode, I'm showing you how to identify where the real bottleneck is in your funnel so you can stop guessing and start fixing the right thing.

IN THIS EPISODE:

00:00 Introduction: The Illusion of a Broken Business

00:27 Identifying the Real Problem

02:00 Visibility: The Traffic Problem

02:50 Connection: Building Trust and Engagement

04:00 Conversion: Turning Engagement into Sales

05:29 Finding Your Bottleneck

06:05 Homework and Next Steps

RESOURCES MENTIONED:

FREE Training
Learn how to identify your bottleneck and figure out which 1% shift to make first
Click here to grab your spot in the free masterclass →

Conversion Clarity Kit — Custom GPT bundle to sharpen your messaging (normally $67, free for podcast listeners)

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Welcome to the relaunch of the podcast with a new name…Optimize to Monetize™!

This is episode 300, and if you're stuck in a growth plateau, spinning your wheels, or wondering why your funnel stopped converting, this episode is for you.

In this episode, I'm sharing:

• Why I rebranded the podcast (and what it has to do with finding my actual zone of genius after 10 years in business)
• The difference between growth and scale and why most coaches are accidentally killing their profit
• What the 1% Conversion Effect™ is and how small, strategic shifts compound into massive results
• The 3 most common conversion blind spots costing you money right now
• Why your business isn't broken your focus is

If you're ready to stop guessing what's wrong and start knowing exactly where to optimize, this episode will shift how you see your entire business.

SUBSCRIBE so you don't miss the next two episodes, they're the foundation for everything we'll cover this season.

RESOURCES MENTIONED:

Conversion Clarity Kit (FREE) Custom GPT bundle to sharpen your messaging and help you stand out (normally $67, free for podcast listeners)

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Feeling like you're drowning in your to-do list while your business screams for your attention? You're putting in 50+ hour weeks, but somehow STILL can't break through to that next level…

The problem? You're stuck doing tasks that cost way less than what you're worth and those "systems" you think you have are actually keeping you chained to your desk.

Today we're chatting with Esther Inman, the queen of VA placement who's helped hundreds of entrepreneurs escape the overwhelm trap. Esther can literally take days off without her business missing a beat and she's sharing exactly how you can do the same.

Join our conversation to find out how to know when you're ready to hire, what tasks to delegate first, and how to avoid the rookie mistakes that leave you more frustrated than before. Plus, Esther shares the surprising wins that have nothing to do with revenue (but everything to do with your sanity)!

Ready to stop being the hamster on the wheel and start building a business that actually works FOR you? Let's dive in!

Connect with Esther:

Instagram

Tik Tok

Website

https://hireavaforme.com/

In this episode:

[00:01:05] - Esther Inman's journey from VA to multi-million dollar training platform and why marketing challenges are forcing business owners to seek virtual assistant help.

[00:06:03] - Part-time vs full-time VAs: Most arrangements vary by needs and budget, with overseas full-time VAs often creating timezone challenges.

[00:08:39] - How to know when you're ready to hire a VA.

[00:10:24] - What tasks to delegate first to a VA.

[00:13:32] - How to ensure a new hire is the right fit for you and your business.

[00:17:17] - Tips for hiring problem solvers and empowering new hires to think outside the box.

[00:22:50] - Esther shares some of the biggest wins she sees from clients who start outsourcing to a VA.

[00:25:14] - Best practices for communication and check-ins when managing a remote team.

[00: 28:00] - The first conversation you should have with yourself before even looking at hiring a VA.

[00:34:14] - Esther's final tips for getting started with your first virtual assistant hire.

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

If you're making decisions based on "gut feelings" instead of actual data, you're basically playing business roulette. Spoiler alert: The house always wins.

The difference between struggling coaches and seven-figure coaches is not luck or talent... It’s tracking the RIGHT metrics and making CEO-level decisions based on cold, hard facts (not wishful thinking).

In this episode, I'm spilling my complete "CEO Dashboard", aka the 8 key metrics that will transform you from a stressed-out solopreneur into a data-driven business owner who actually knows what's working. Plus, you'll hear how tracking just ONE metric helped me double my email open rates AND my sales in just a few months.

No more crossing your fingers and hoping for the best—tune in now if you want to ditch the emotional business roller coaster and start making decisions like the CEO you were meant to be!

In This Episode:

00:00:55 - Why running your business on gut feeling is keeping you stuck and what happens when you start thinking like a CEO.

00:02:52 - Your CEO Dashboard: The 8 critical metrics that separate struggling coaches from seven-figure earners.

00:07:55 - Michelle's simple 15-minute weekly system for tracking without overwhelm.

00:10:39 - Tracking your numbers boosts CEO confidence and turns guesswork into clear, focused action.

00:12:29 - Michelle sets a challenge to help you start tracking and thinking like the CEO of your business.

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

That sinking feeling when you see *that* client's name pop up in your inbox? Yep, we've ALL been there...

Hanging on to energy-draining clients who question everything, implement nothing, and have you working harder on THEIR success than they are.

In this episode, I'm dishing the honest truth about the art of "blessing and releasing" clients who are flat-out wrong for your business. I share my personal story of how releasing ONE high-paying but high-maintenance client transformed my entire business approach. Plus, you’ll get a step-by-step framework for having those uncomfortable-but-necessary conversations that lead to total FREEDOM.

You'll learn how to shift your mindset, attract only dream clients through your messaging, and master the exact language to use when parting ways—all without burning bridges.

Want to stop letting wrong-fit clients block your growth and start creating a business filled exclusively with clients who make you go "HECK YES!"? Tune in now!

Audio Time Stamps:

[00:00:58] - The warning signs of challenging client relationships and why they're blocking your business growth.

[00:03:15] - The triple impact of wrong-fit clients: energy drain, confidence depletion, and the invisible ceiling they place on your business growth.

[00:04:58] - Personal case study: How a high-tier client with constant red flags was costing more than just the time spent in sessions.

[00:07:50] - The transformational mindset shifts that happen once you release clients who aren't aligned with your business.

[00:10:26] - The counterintuitive truth: choosing to work only with ideal clients isn't selfish—it's strategic and necessary for scaling.

[00:13:12] - Practical ways to attract more aligned clients and fewer wrong-fit clients through strategic messaging and positioning.

[00:17:56] - The framework for having "blessing and releasing" conversations without burning bridges or feeling like you're giving up.

[00:22:39] - The magical things that happen when you serve only those who are truly ready for your guidance (and how it creates freedom for both you and them).

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com