If you’ve ever felt like you’re doing “all the right things” in your marketing… posting, showing up, sharing tips… and yet you still blend in like beige wallpaper, this episode is for you.
In this conversation, Jen Liddy and I get into the subtle (but powerful) pieces of the messaging puzzle that most business owners miss. Not the basic “speak to your audience’s pain points” stuff… the deeper layers that make people feel your presence, trust your expertise, and recognize your brand instantly without you needing to shout louder.
We talk about why messaging is not the same thing as content or copy. Messaging is the foundation… it’s what you’re saying, how you’re saying it, and why people believe you. And in 2025 and beyond, the basics are not enough. The difference is in the nuance.
Jen breaks down how your brand voice is built through the words you choose, the tone behind them, and the rhythm of how you communicate. We also unpack the trap so many experts fall into… sounding like they “should” sound instead of sounding like themselves. And yes… your audience can smell that from a mile away.
This episode is basically a masterclass in making your marketing feel more like you… while getting clearer, sharper, and more powerful at the same time.
You’ll start noticing where your messaging is too vague, too jargon-y, or too aspirational for someone who is still in the “I need a ladder” stage. You’ll also hear how tiny shifts in clarity, specificity, voice, and positioning create a ripple effect in visibility, trust, and conversions… aka the 1% Effect in action.
If this conversation hit home, take one small action today. One tiny tweak. One clearer sentence. One more specific promise. One more honest version of your voice.
Stack those 1% wins… and you’ll be shocked how fast your message starts landing.
Until next time… let’s grow your business together.
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Website: themichellefernandez.com
14 mins