What if the reason your business feels harder than it should has nothing to do with strategy and everything to do with identity?

In this episode of Optimize to Monetize, Michelle sits down with Mindi Huebner, the go-to subconscious success alchemist for high-achieving women when success starts to feel heavy.

This conversation goes beyond mindset and into the real lever most entrepreneurs overlook: who they are being.

Mindi breaks down how subconscious identity patterns quietly influence how you show up, make decisions, respond to pressure, and ultimately how you monetize.

Together, they explore why burnout, overthinking, and proving mode aren’t personality traits, but outdated identities that once served you and now hold you back.

You’ll hear how the identity gap forms, how to spot the signs you’ve outgrown an old version of yourself, and why small 1% shifts can create massive momentum when they’re aligned with who you’re becoming.

Michelle also shares personal stories from her own journey, including how identity work has changed the way she handles pressure, growth, and success.

If you’ve been doing all the “right” things but something still feels off, this episode will help you reconnect the dots and move forward with more clarity, ease, and self-trust.

🎧 Listen in and start closing the identity gap so you can optimize to monetize with intention.

Here’s where you can connect with Mindi

Instagram

Take Mindi’s Subconscious CEO Identity Quiz

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Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com