Most content doesn’t fail because it’s bad.
It fails because it skips the moment where trust is actually built.

In this episode, Michelle breaks down the quiet conversion moments that happen before someone clicks, buys, or even knows what you sell.

She shares what she started noticing about the content that sparked real conversations, why teaching more isn’t always the answer, and how relatability plays a bigger role in conversion than most people realize.

If you’ve ever felt like your content is “doing all the right things” but not leading to sales, this episode will shift how you think about conversion and show you a simple 1% tweak you can apply immediately.

🎧 Tune in to learn:

• Where conversion actually starts (hint: it’s not on the sales page)
• Why some content gets nods while other content starts conversations
• How to create trust-based conversion moments without teaching more
• A simple 1% action to make your content work harder for you

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Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com