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Optimize to Monetize

Optimize to Monetize

By: Michelle Fernandez
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Are you ready to unlock the power of 1% shifts to streamline your strategy, scale your offers, and start monetizing with more ease and less overwhelm?


Welcome to Optimize to Monetize™, the podcast for online coaches, course creators, and digital experts who are ready to stop relying on hustle and start leaning into data, systems, and sustainable strategies that actually work.



Hosted by Michelle Fernandez, marketing strategist, funnel expert, and creator of the 1% Conversion Effect™, this show is your behind-the-scenes look at what truly moves the needle in modern marketing. Michelle is your trusted guide on a journey to simplify, refine, and upgrade every part of your business, from your backend systems to your visibility strategy, your conversion flow to your CEO mindset.


Each episode breaks down what’s working right now in marketing, funnels, traffic, automation, and leadership so you can scale with strategy and sanity. You’ll discover how to rely on data instead of doubt, create consistency without chaos, and build momentum one small, intentional shift at a time.



Get ready to learn how to:

  • Build scalable funnels that convert with confidence
  • Attract steady traffic without living on social media
  • Simplify your systems and automate with purpose
  • Strengthen your customer journey from discovery to referral
  • Lead like the CEO your business needs
  • Embrace the 1% shifts that create long-term profit and peace



Michelle brings years of experience working behind the scenes in 6-, 7-, and 8-figure companies. She’s managed hundreds of launches, optimized buyer journeys, and tracked the data that drives real growth, and now she’s bringing those strategies straight to you.


Optimize to Monetize™ is the evolved version of The Traffic & Conversions Show, reflecting a deeper mission: to help you optimize what matters most so you can finally monetize what you’ve worked so hard to build. It’s not about following trends. It’s about strategy, sustainability, and scaling a business that supports your lifestyle and legacy.



If you’re ready to trade burnout for balance, hustle for harmony, and confusion for clarity, this is your next-level playbook. Because when strategy meets soul, systems create freedom, and every 1% shift compounds into unstoppable growth, you don’t just build a business. You build a legacy.



🎧 Tune in weekly for marketing insights, funnel fixes, mindset shifts, and practical strategies that help you grow your business smarter, not harder.



It’s time to optimize everything that matters… so you can monetize what matters most.

© 2026 Optimize to Monetize Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • The Show-Up Shortcut: Stop Trying to Be Everywhere

    The Show-Up Shortcut: Stop Trying to Be Everywhere
    Feb 16 2026

    Are you showing up everywhere… but still feeling forgettable?

    In this episode of Optimize to Monetize, Michelle breaks down why 2026 marketing isn’t about omnipresence, content volume, or chasing every platform. It’s about being remembered.

    If you’re tired of creating more and more content just to stay visible, this conversation will feel like a deep exhale. Michelle reframes visibility as consistent, strategic touchpoints that compound over time. Not random posts. Not constant reinvention. But clarity, repetition, and familiarity that build trust and drive decisions.

    You’ll learn the difference between being seen and being associated with something specific, how to create recognizable messaging that sticks, and why stacking familiarity is the real show-up shortcut.

    Because attention gets you noticed once.
    Memory gets you chosen.

    Let’s grow your business together.


    Ready to Scale Without the Tech Overwhelm?

    You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

    Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

    Leave a Review or Share Your Thoughts

    If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!


    CONNECT WITH MICHELLE:

    Instagram: @themichellefernandez
    Website:     themichellefernandez.com
    Show More Show Less
    14 mins
  • The Subtle Shifts That Make Your Message Unforgettable with Jen Liddy

    The Subtle Shifts That Make Your Message Unforgettable with Jen Liddy
    Feb 9 2026

    If you’ve ever felt like you’re doing “all the right things” in your marketing… posting, showing up, sharing tips… and yet you still blend in like beige wallpaper, this episode is for you.

    In this conversation, Jen Liddy and I get into the subtle (but powerful) pieces of the messaging puzzle that most business owners miss. Not the basic “speak to your audience’s pain points” stuff… the deeper layers that make people feel your presence, trust your expertise, and recognize your brand instantly without you needing to shout louder.

    We talk about why messaging is not the same thing as content or copy. Messaging is the foundation… it’s what you’re saying, how you’re saying it, and why people believe you. And in 2025 and beyond, the basics are not enough. The difference is in the nuance.

    Jen breaks down how your brand voice is built through the words you choose, the tone behind them, and the rhythm of how you communicate. We also unpack the trap so many experts fall into… sounding like they “should” sound instead of sounding like themselves. And yes… your audience can smell that from a mile away.

    This episode is basically a masterclass in making your marketing feel more like you… while getting clearer, sharper, and more powerful at the same time.

    You’ll start noticing where your messaging is too vague, too jargon-y, or too aspirational for someone who is still in the “I need a ladder” stage. You’ll also hear how tiny shifts in clarity, specificity, voice, and positioning create a ripple effect in visibility, trust, and conversions… aka the 1% Effect in action.

    If this conversation hit home, take one small action today. One tiny tweak. One clearer sentence. One more specific promise. One more honest version of your voice.

    Stack those 1% wins… and you’ll be shocked how fast your message starts landing.

    Until next time… let’s grow your business together.


    Ready to Scale Without the Tech Overwhelm?

    You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

    Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

    Leave a Review or Share Your Thoughts

    If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!


    CONNECT WITH MICHELLE:

    Instagram: @themichellefernandez
    Website:     themichellefernandez.com
    Show More Show Less
    56 mins
  • How to Turn Content Into Conversions

    How to Turn Content Into Conversions
    Feb 2 2026

    Most content doesn’t fail because it’s bad.
    It fails because it skips the moment where trust is actually built.

    In this episode, Michelle breaks down the quiet conversion moments that happen before someone clicks, buys, or even knows what you sell.

    She shares what she started noticing about the content that sparked real conversations, why teaching more isn’t always the answer, and how relatability plays a bigger role in conversion than most people realize.

    If you’ve ever felt like your content is “doing all the right things” but not leading to sales, this episode will shift how you think about conversion and show you a simple 1% tweak you can apply immediately.

    🎧 Tune in to learn:

    • Where conversion actually starts (hint: it’s not on the sales page)
    • Why some content gets nods while other content starts conversations
    • How to create trust-based conversion moments without teaching more
    • A simple 1% action to make your content work harder for you

    Ready to Scale Without the Tech Overwhelm?

    You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

    Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

    Leave a Review or Share Your Thoughts

    If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!


    CONNECT WITH MICHELLE:

    Instagram: @themichellefernandez
    Website:     themichellefernandez.com
    Show More Show Less
    7 mins
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