In this episode of Opinionated!, I’m joined by Zoe Dew, a growth and lead generation expert who’s flipping the script on how we think about business success. Zoe believes that if you have an irresistible offer, it WILL SELL ITSELF—no hustle, no grinding, and no need for constant lead chasing. Sounds too good to be true? Zoe breaks it all down for us.

We dive into why you don’t need to be out there hustling for more leads and posting constantly on social media. Instead, focus on crafting an offer that speaks directly to your ideal client. If your offer is truly irresistible, your clients will come to you, raising their hands and saying, “I need that!”

This episode is packed with insights on how to stop worrying about getting more leads and start getting the right leads who are ready to buy. Whether you’re overwhelmed by the noise of social media or struggling to scale, Zoe’s approach to growing your business sustainably without burning out is exactly what you need.

If you’re ready to let your offer do the heavy lifting, tune in now and discover how to craft an offer that sells itself.

For more about Zoe’s approach to irresistible offers, visit https://zoedew.com/ or follow her on Instagram and Threads for more real-talk wisdom.

(Zoe's socials; Facebook Instagram)

Ready to Own Your Boldest Expert Opinion?

If today’s episode inspired you to step up and share your own unfiltered, bold thoughts, it’s time to take that next step in owning your expert identity. Being brave enough to speak your truth is how you set yourself apart as the go-to expert in your field, and I can help you get there.

If you’re ready to reshape your messaging, build a powerful expert identity, and stand out with confidence, let’s connect! Head over to https://www.becauseshe-can.co.uk/ or drop me a message on Instagram to explore how we can work together to make your voice heard.

Don’t wait for permission to show up as the expert you already are – it’s your time to shine.

I’m joined by Kirsty Carr, B2B business strategist, to debunk the myth of "overnight success" and expose the truth behind the online business boom. If you’ve been feeling like you’re doing everything “right” but still can’t break through, this episode is for you.

Kirsty’s bold opinion? The businesses we see rocketing now, with their “proven strategies” and shiny success stories, probably had a significant advantage: an existing audience before COVID hit. The pandemic presented the perfect storm for many, giving them the time, money, and attention from new customers they’d never had before.

But here’s the catch—timing and circumstances played a massive role in their rise. Now that we’re a few years out of the pandemic, these “proven” strategies are outdated. It’s no longer about grinding harder or following someone else’s blueprint—it’s about finding your own path and cutting through the noise in today’s market.

Kirsty and I dive deep into why many of these “overnight successes” wouldn’t have happened without COVID—and how your business success is still possible without the same perfect timing. It’s all about adapting, shifting strategies, and focusing on your own unique business model in the post-COVID world.

If you’ve been questioning your progress and wondering why things don’t seem to be working like they did for others—this episode will bring some much-needed clarity.

hello@kirstycarrstrategy.com

(Kirsty's socials; Instagram LinkedIn YouTube)

Ready to Own Your Boldest Expert Opinion?

If today’s episode inspired you to step up and share your own unfiltered, bold thoughts, it’s time to take that next step in owning your expert identity. Being brave enough to speak your truth is how you set yourself apart as the go-to expert in your field, and I can help you get there.

If you’re ready to reshape your messaging, build a powerful expert identity, and stand out with confidence, let’s connect! Head over to https://www.becauseshe-can.co.uk/ or drop me a message on Instagram to explore how we can work together to make your voice heard.

Don’t wait for permission to show up as the expert you already are – it’s your time to shine.

In this episode of Opinionated, I’m joined by Rachel Waring, launch and sales strategist, who’s flipping the script on what it means to launch successfully. If you’ve ever thought you needed to feel confident before putting your offer out there, think again. Rachel’s stance? You don’t need confidence to make sales—you need bravery.

Rachel shares her own journey of launching, from struggling with income plateaus to building scalable offers. She reveals how waiting for that “magic moment” of confidence only kept her stuck, and how taking brave action in the face of fear helped her get to where she is today.

We talk about the myth of “confidence before action” and why so many people in the online business space are waiting for the perfect moment to launch—when, in reality, it’s about showing up, doing the work, and growing your confidence through the doing. We also dive into the power of creative launches, using unique methods like "vision board marketing" and immersive experiences to build excitement, connect with audiences, and ultimately drive sales.

Rachel also calls out the rise of "passive-aggressive marketing" and how it’s eroding the online space. Instead of shaming potential clients into buying, we should be inspiring and empowering them to take action.

If you’ve been feeling stuck in the confidence trap or overwhelmed by the noise of “perfect launches,” this episode is for you. Get ready to step into your bravery, spark inspiration, and make selling feel authentic and fun.

You can connect with Rachel and explore her Lights on Your Launch mini-series here!

(Rachel's socials; Instagram LinkedIn Facebook)

Ready to Own Your Boldest Expert Opinion?

If today’s episode inspired you to step up and share your own unfiltered, bold thoughts, it’s time to take that next step in owning your expert identity. Being brave enough to speak your truth is how you set yourself apart as the go-to expert in your field, and I can help you get there.

If you’re ready to reshape your messaging, build a powerful expert identity, and stand out with confidence, let’s connect! Head over to https://www.becauseshe-can.co.uk/ or drop me a message on Instagram to explore how we can work together to make your voice heard.

Don’t wait for permission to show up as the expert you already are – it’s your time to shine.

I’m joined by the incredible Jodie Hayward, the visionary’s secret weapon and a pro at helping entrepreneurs build businesses that are both impactful and sustainable.

If you’ve been struggling with burnout or trying to find a way to balance the masculine hustle and feminine flow, Jodie’s here to challenge everything you think you know about building a successful business.

Jodie takes us on a journey through the complexities of business growth—why just hustling or just leaning into “flow” isn’t the answer. She talks about how many entrepreneurs are chasing false promises of overnight success through manifestation and feminine energy, and how they’re setting themselves up for failure. There’s no magic formula, no quick fix, just aligned action, awareness, and blending the structure of masculine energy with the creativity of feminine flow.

Jodie discusses the importance of creating a legacy-driven business that aligns with who you are and the freedom you want to have—not just chasing the next money milestone or falling into burnout. She shares how leaning into both energies (masculine and feminine) will create sustainable growth without sacrificing your well-being.

This episode is for any entrepreneur who’s tired of trying to “manifest” their way to success and is ready to do the deep, sustainable work to build the business—and the life—they truly want.

For more on Jodie’s approach to blending business strategy with energy work, connect with her on Instagram

Or jump in to her free audio series - Expansive AF here

Ready to Own Your Boldest Expert Opinion?

If today’s episode inspired you to step up and share your own unfiltered, bold thoughts, it’s time to take that next step in owning your expert identity. Being brave enough to speak your truth is how you set yourself apart as the go-to expert in your field, and I can help you get there.

If you’re ready to reshape your messaging, build a powerful expert identity, and stand out with confidence, let’s connect! Head over to https://www.becauseshe-can.co.uk/ or drop me a message on Instagram to explore how we can work together to make your voice heard.

Don’t wait for permission to show up as the expert you already are – it’s your time to shine.

In this episode of Opinionated, I chat with Clare Deacon, trauma-informed positive psychology coach and founder of Happya™️. Clare shares her deeply personal journey from surviving trauma to thriving through post-traumatic growth. She offers a candid look at how the wellness industry has oversimplified self-care, turning it into a quick-fix solution rather than addressing the deep emotional and psychological work that true self-care requires.

Clare passionately discusses why the buzzwords "self-love" and "self-care" have become watered-down, consumer-friendly concepts and why we need to embrace the uncomfortable work for real healing.

We explore the four pillars of self-care—physical, emotional, social, and mental—and how taking care of ourselves is essential for growth and resilience. Clare also talks about how the wellness industry's focus on surface-level solutions like bubble baths and affirmations can leave people feeling even worse. In this episode, you'll learn why it’s essential to dig deeper, process emotions, and find strategies that truly support your well-being.

If you're tired of the "toxic positivity" in the wellness space and are ready for real change, this conversation is for you!

Take Clare's self-care quiz https://happyacoach.com/quiz-home or download her Survival Kit https://happyacoach.com/survivalkit

Connect with Clare: Facebook | Instagram | LinkedIn

Ready to Own Your Boldest Expert Opinion?

If today’s episode inspired you to step up and share your own unfiltered, bold thoughts, it’s time to take that next step in owning your expert identity. Being brave enough to speak your truth is how you set yourself apart as the go-to expert in your field, and I can help you get there.

If you’re ready to reshape your messaging, build a powerful expert identity, and stand out with confidence, let’s connect! Head over to https://www.becauseshe-can.co.uk/ or drop me a message on Instagram to explore how we can work together to make your voice heard.

Don’t wait for permission to show up as the expert you already are – it’s your time to shine.

In this episode of Opinionated, I’m joined by the bold and insightful Jo Hooper, a life and business coach who’s on a mission to help women stop sacrificing their wellbeing for the sake of success. Jo’s Me First Method empowers business owners to build thriving businesses without falling into the trap of burnout, exhaustion, and the destructive narrative that hard work equals success.

We dive deep into how capitalism and patriarchy have conditioned us to believe that relentless hard work and productivity are the only paths to achievement. But Jo is here to tell you the truth: this belief is not only damaging to your health, it’s also a lie. She shares how the system has convinced us that the more we sacrifice, the more we’ll succeed—and how this mindset is keeping women trapped in a cycle of overwork and burnout.

Jo challenges the societal conditioning that tells us we must always hustle and sacrifice for success. We discuss how the patriarchal structure has led women to feel guilty for setting boundaries and prioritising their own wellbeing. Jo shows us how we can unhook from these toxic narratives and reclaim control over our time, health, and happiness—by building businesses that support our lives, not the other way around.

This conversation is for anyone who feels overwhelmed by the pressure to constantly perform and achieve. It’s time to challenge the status quo, put yourself first, and redefine what success truly looks like—on your terms.

For more on Jo’s Me First Method and how you can start living a more balanced, joyful life while running your business, check out her resources on Instagram at @getwildlyfree or download her free diary reset here.

Ready to Own Your Boldest Expert Opinion?

If today’s episode inspired you to step up and share your own unfiltered, bold thoughts, it’s time to take that next step in owning your expert identity. Being brave enough to speak your truth is how you set yourself apart as the go-to expert in your field, and I can help you get there.

If you’re ready to reshape your messaging, build a powerful expert identity, and stand out with confidence, let’s connect! Head over to https://www.becauseshe-can.co.uk/ or drop me a message on Instagram to explore how we can work together to make your voice heard.

Don’t wait for permission to show up as the expert you already are – it’s your time to shine.

In this episode of Opinionated, I’m joined by Tamsin Broster, a confidence and visibility coach on a mission to help women take up space unapologetically in their businesses. Tamsin’s unique approach comes from her deep understanding of body image and anti-diet culture, and she’s here to challenge the societal conditioning that keeps women hiding and second-guessing themselves.

Tamsin shares how diet culture doesn’t just affect our eating habits—it affects our entire existence, especially in the business space. We’ve been conditioned from a young age that our value is based on how we look, and as women, that pressure is multiplied.

In today’s episode, Tamsin breaks down how we constantly second-guess ourselves before showing up in business, worrying about how we look, how thin we are, and how others will perceive us. She explains how we can stop letting our bodies define our business potential and shift from hiding to stepping into our full power.

We also dive into the myth of authenticity and why it’s so hard to show up as ourselves. Tamsin explains how many women are so caught up in trying to fit into a version of themselves that they think others want to see—often at the cost of their mental and physical health.

She’s here to tell you: you can be successful in any body—and the key to that success is showing up authentically and confidently, without waiting for the “perfect” version of yourself to appear.

This episode is for any woman who feels like she’s waiting for the “right time” to step up, whether it’s waiting for the weight loss, the perfect outfit, or the flawless confidence.

For more about Tamsin’s work and to hear more of her powerful insights, check out her podcast, The Unshakeable Confidence Podcast, available everywhere.

Connect with Tamsin on her socials; Facebook | Instagram | LinkedIn

Ready to Own Your Boldest Expert Opinion?

If today’s episode inspired you to step up and share your own unfiltered, bold thoughts, it’s time to take that next step in owning your expert identity. Being brave enough to speak your truth is how you set yourself apart as the go-to expert in your field, and I can help you get there.

If you’re ready to reshape your messaging, build a powerful expert identity, and stand out with confidence, let’s connect! Head over to https://www.becauseshe-can.co.uk/ or drop me a message on Instagram to explore how we can work together to make your voice heard.

Don’t wait for permission to show up as the expert you already are – it’s your time to shine.