What if your business partner and collaborator is also your family?

In this episode of Not Creative Podcast, we sit down with Eva and Marta Yarza, the award-winning designers behind Yarza Twins. They share their individual journeys into the creative industry, the lessons they’ve learned, and how they navigate challenges like AI in design and the pressure to perform in a competitive field.

You’ll hear:

- Why creativity is a muscle that needs constant exercise

- The importance of balancing personal and commercial projects

- How AI can be both a powerful tool and a creative risk

-Why the human touch will always matter

Whether you’re a design pro or just curious about the process, this conversation will encourage you to flex your creative muscles.

Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.

Listen to the full podcast wherever you get your shows.

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What really goes into creative decision-making behind the scenes of TV? In this episode of the Not Creative Podcast, we talk with TV producer and commissioning editor Nick Lambon to explore the layered (and often misunderstood) world of creativity in television.

From explaining your job to your family to navigating egos behind the scenes, this candid conversation dives into:

- Why imagination fuels storytelling

- The art and agony of giving and receiving notes on someone's work

- How passionate people make great (but sometimes complicated) collaborators

- Why problem-solving is just as creative as writing a script

- The many invisible roles that contribute to producing TV shows

Whether you’re deep in the creative trenches or just curious about how TV gets made, this episode offers real insight and a lot of laughs into the strange world of TV production.

Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.

Listen to the full podcast wherever you get your shows.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Not Creative Podcast we talk to Costanza Scarpa, Senior Director of Strategic Content at Celonis, copywriter and general marketing powerhouse. Her career spans agency and in-house roles, providing a unique perspective into creativity.

She came back to our questions with one of her own: What if we stopped treating creativity like it only belongs to artists, writers, or designers and started recognising it in every role?

We explore:

- How problem-solving and all thinking is creative

- The value of creativity in high-volume workflows

- Why audience relevence matters even in the most practical outputs

- How project managers flex creative muscles daily

We got into the importance of creative constraints and team collaboration - including some very hot takes about who owns creativity.

Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.

Listen to the full podcast wherever you get your shows.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Not Creative Podcast, designer and creative director Tina Touli shares her journey to a truly creative career. Her positivity and organisation really shine through as we discuss:

• Why support from family matters
• The fine art of client relationships
• Why a positive mindset fuels better collaboration
• And how non-creatives help creatives thrive

Tune in to hear how Tina impressed us as the queen of organisation and collaboration to deliver great outcomes.

Subscribe to Not Creative Podcast for more honest conversations about the real work behind creativity.

Listen to the full podcast wherever you get your shows.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Not Creative Podcast, we sit down with content marketing legend, Velocity founder and former Executive Creative Director Doug Kessler to explore the messy, magical reality of creative work.

Doug shares his journey from account management to creative leadership and drops hard-earned insights on:

- How having a creative family shapes your experience

- The power of trust in client relationships

- Why marketers should stop being afraid of negative emotions

- The challenges of managing a creative department

- How non-creatives are key to innovation

Plus: a behind the scenes breakdown of creating one of his favorite campaigns.

This one’s full of perspective, wit, and practical wisdom for anyone working in the creative space.

Subscribe to Not Creative for more honest conversations about the real work behind creativity.

Listen to the full podcast wherever you get your shows.

Hosted on Acast. See acast.com/privacy for more information.

In the first episode of Not Creative, we explore the messy, beautiful intersection of creativity and business with How & How CEO, Executive Creative Director and co-founder Cat How. From building a studio grounded in transparency and care, Cat shares what it really takes to create not just good work, but a good environment for work to happen.

We talk about why creativity looks different for everyone, and how non-creatives are often the unsung heroes behind great ideas. Cat reflects on the early days of her career, learning the hard way that building something sustainable means making mistakes—and being willing to learn from them.

You’ll hear insights on:

• What it means to “feel like a fraud” in creative spaces
• How transparent salary systems can reduce anxiety
• Why hybrid work can hinder creativity (and what to do about it)
• The role non-creatives play in creating brave work
• How important it is to bring joy back into the creative process

This one’s for anyone who’s ever questioned their creative worth, struggled with confidence, or felt like they’re doing it all wrong. (Spoiler: You’re not.)

Follow us @NotCreativePodcast and subscribe for the rest of the season

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