What if your business partner and collaborator is also your family?

In this episode of Not Creative Podcast, we sit down with Eva and Marta Yarza, the award-winning designers behind Yarza Twins. They share their individual journeys into the creative industry, the lessons they’ve learned, and how they navigate challenges like AI in design and the pressure to perform in a competitive field.

You’ll hear:

- Why creativity is a muscle that needs constant exercise

- The importance of balancing personal and commercial projects

- How AI can be both a powerful tool and a creative risk

-Why the human touch will always matter

Whether you’re a design pro or just curious about the process, this conversation will encourage you to flex your creative muscles.

Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.

Listen to the full podcast wherever you get your shows.

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What really goes into creative decision-making behind the scenes of TV? In this episode of the Not Creative Podcast, we talk with TV producer and commissioning editor Nick Lambon to explore the layered (and often misunderstood) world of creativity in television.

From explaining your job to your family to navigating egos behind the scenes, this candid conversation dives into:

- Why imagination fuels storytelling

- The art and agony of giving and receiving notes on someone's work

- How passionate people make great (but sometimes complicated) collaborators

- Why problem-solving is just as creative as writing a script

- The many invisible roles that contribute to producing TV shows

Whether you’re deep in the creative trenches or just curious about how TV gets made, this episode offers real insight and a lot of laughs into the strange world of TV production.

Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.

Listen to the full podcast wherever you get your shows.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Not Creative Podcast we talk to Costanza Scarpa, Senior Director of Strategic Content at Celonis, copywriter and general marketing powerhouse. Her career spans agency and in-house roles, providing a unique perspective into creativity.

She came back to our questions with one of her own: What if we stopped treating creativity like it only belongs to artists, writers, or designers and started recognising it in every role?

We explore:

- How problem-solving and all thinking is creative

- The value of creativity in high-volume workflows

- Why audience relevence matters even in the most practical outputs

- How project managers flex creative muscles daily

We got into the importance of creative constraints and team collaboration - including some very hot takes about who owns creativity.

Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.

Listen to the full podcast wherever you get your shows.

Hosted on Acast. See acast.com/privacy for more information.