Not Creative Episode 10 with Harendra Kapur
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Not Creative Episode 10 with Harendra Kapur
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About this listen
We believe that creativity should feel exciting, not scary. It's not some woo wooo thing but about gut instincts and trying to get to the truth of what is really needed. In this episode of The Not Creative Podcast we talk to author and marketing consultant Harendra Kapur about what creativity really means to him and how to navigate competing agendas and priorities to get to the best result.
We dive into:
- How creativity = deviating from the norm
- The tension between truth, risk, and client expectations
- The messy reality of awards as validation
- Why enthusiasm (and a strong opinion) often lead to the best work
The big takeaway? Creativity isn’t some mystical practice. It’s practical. It’s about choices, courage, and staying honest in the process.
Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.
Listen to the full podcast wherever you get your shows.
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